Personal Branding...
Follow
Find tag "socialmedia"
12.9K views | +0 today
Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets
Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets
Your new post is loading...
Your new post is loading...
Rescooped by Philippe Trebaul from Social Media Marketing
Scoop.it!

How to ROCK your Facebook page | minerva consulting

How to ROCK your Facebook page | minerva consulting | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

We know now that Facebook can be utilized to generate profit, develop leads, make connections, and gain exposure for any given company. More and more businesses these days are utilizing Social Media Marketing, and for a good reason. Facebook has almost 700 million daily active users, 820 active monthly mobile users, and 50 million Facebook Pages, all interconnected, sharing what’s most important to them.

 

But having a successful Facebook strategy can be overwhelming. It can often feel difficult to puncture through the sea of content to connect with new users. We are all still learning as the game changes and grows each day. This article on Social Media Today (http://bit.ly/182NXqQ) says businesses should keep testing new ideas and strategies regularly to see how your followers most enjoy engaging.

 

We also believe the key to success is hard, consistent work. To develop your brand, turn strangers into customers and customers into advocates through Facebook, you have to remain authentic, just like you would in face-to-face connections. With that as our foundation, here are a few tips to totally rocking your Facebook strategy…
    

    •    Define your key messages
    •    Develop daily content
    •    Post regularly
    •    Stay engaged with your audience in real time
    •    Utilize interesting images
    •    Integrate other social platforms
    •    Innovate and hustle

 

 

 

See more at: http://minervaco.com


Via Brian Butts
more...
No comment yet.
Rescooped by Philippe Trebaul from Latest Social Media News
Scoop.it!

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0 | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.

Via Dr. Susan Bainbridge, Jekaterina Cernobrovaja, Martin (Marty) Smith, Gerrit Bes
more...
Stephen Van Delinder's curator insight, August 11, 2013 12:23 AM

Wow. This is one of the most insightful articles I've read in a very long time...

 

Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea. 

 

"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."

 

Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard. 

 

I am now following Clinton Bonner on Twitter.


Clinton Bonner's comment, August 11, 2013 8:37 PM
Hi all, just wanted to say thank you very much, rather humbled by your words and really enjoying the added commentary you've all added. Thank you.
Peg Corwin's curator insight, June 22, 2014 2:44 PM

Wow, niche communities around a single song, even.  

Rescooped by Philippe Trebaul from Time to Learn
Scoop.it!

Définir sa stratégie de présence sur le web

Définir sa stratégie de présence sur le web | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

En quelques années, les différentes transformations qu’a connu le Web ont fait de cet espace un vaste ensemble complexe et changeant extrêmement difficile à appréhender. Des milliers de billets de blogs, de tweets, de posts sur les forums sont échangés chaque jour de manière plus ou moins anonyme, autorisant les consommateurs, et plus généralement le grand public, à échanger librement sur une une entreprise, ses produits, ses services, ses campagnes de communication… L’ensemble de ces conversations autour de sa marque forge pour l’entreprise une identité numérique, une e-réputation qui vient contribuer à la réputation globale de la marque (et pas seulement en ligne).

Maîtriser son e-réputation est impossible mais influencer cette dernière l’est, à condition, cependant, de respecter un certain nombre de règles et d’avoir une approche stratégique.


Via Frédéric DEBAILLEUL
more...
TIPS MARKETING's curator insight, April 25, 2013 11:33 AM

Synthèse très intéressante.

Pas d'efficacitré social média durable sans réflexion stratégique préalable.

Rescooped by Philippe Trebaul from Just Story It! Biz Storytelling
Scoop.it!

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.


Via Karen Dietz
more...
Karen Dietz's comment, February 11, 2013 9:14 PM
Hi Ana! So glad you liked the video. Yes, it is refreshing! And I feel like you do -- women do need to be mentioned as speakers and movers and shakers instead of just characters. In fact women in the field of story work need larger voices. Thanks for the comment!
Tommy Walker's comment, March 8, 2013 11:19 AM
Wow, thank you so much for sharing this! Ana, to your question about not having women speakers, we've only just started this show, and this was the second episode. We do plan on having women panelists for future episodes, and some very influential ones at that. There are some really big plans for this format for the future.
Karen Dietz's comment, March 8, 2013 12:37 PM
Good to know Tommy! Thanks for jumping in and giving us an update.
Rescooped by Philippe Trebaul from The 21st Century
Scoop.it!

7 Steps To Manage Your E-Reputation | Social Media Today

7 Steps To Manage Your E-Reputation | Social Media Today | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
If your brand gets dragged into dirt on Facebook or Twitter, how would you react? Here are seven steps to manage your e-reputation before things get out of hand.

Via Dr. Susan Bainbridge
Philippe Trebaul's insight:
7 étapes pour gérer votre E-Reputation | Social Media Today.

"Si votre marque se glisser dans la saleté sur Facebook ou Twitter, comment réagiriez-vous? Voici sept étapes pour gérer votre e-réputation avant que les choses deviennent incontrôlables".

7 Steps To Manage Your E-Reputation | Social Media Today via @eddebainbridge http://sco.lt/...


more...
No comment yet.
Rescooped by Philippe Trebaul from The 21st Century
Scoop.it!

20 stunning social media statistics

20 stunning social media statistics | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

Consultant Jeff Bullas has pulled together a great list of 20 social media statistics, ranging from how many minutes are spent each month on Facebook.


Via Dr. Susan Bainbridge
more...
No comment yet.
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

Led by LinkedIn, Social Recruiting Continues to Grow

Led by LinkedIn, Social Recruiting Continues to Grow | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
As anyone who's hired or been hired for a job in the last few years knows, social media is now a standard fixture of the recruiting process. We're constantly seeing data come out showing that sites like LinkedIn, Twitter and Facebook play an increasingly common role in hiring, and the numbers are only getting bigger.

 

About 89% of U.S. companies use social media for recruiting, according to new report and infograhic. As one would suspect, LinkedIn is the biggest among social networking sites when it comes to finding and hiring new employees, a trend that's sure to continue ask LinkedIn rolls out its one-click job application button for employers.

 

How successful is social recruiting? According to the survey, 64% of companies said they've hired through social media and 55% plan to invest even more in it this year.


Via Lauren Moss
Philippe Trebaul's insight:
Dirigée par LinkedIn, recrutement social continue de croître.

Comme toute personne qui est embauchée ou a été embauché pour un travail dans les dernières années le sait, les médias sociaux sont désormais une fixation standard du processus de recrutement. Nous sommes constamment à voir sortir des données montrant que des sites comme LinkedIn, Twitter et Facebook jouent un rôle de plus en plus courante en matière d'embauche, et les chiffres ne sont plus gros.

 

Environ 89% des entreprises américaines utilisent les médias sociaux pour recruter, selon un nouveau rapport et infograhic.Comme on pouvait soupçonner, LinkedIn est le plus grand parmi les sites de réseaux sociaux quand il s'agit de trouver et d'embaucher de nouveaux employés, une tendance qui ne manquera pas de continuer à demander LinkedIn rouleaux son d'un clic sur le bouton de demande d'emploi pour les employeurs.

 

Quel est le succès du recrutement social? Selon l'enquête, 64% des entreprises ont déclaré avoir embauché par l'entremise des médias sociaux et du plan de 55% à investir encore davantage dans cette année".


Led by LinkedIn, Social Recruiting Continues to Grow via @MYDstudio http://sco.lt/...


more...
No comment yet.
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

How To Get A Job In Social Media [Infographic]

How To Get A Job In Social Media [Infographic] | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Since last few years Social Media is not just one more avenue for companies to advertise instead it has become a mainstream media and a source of connecting users to brands and lot more. eMarketer estimates worldwide social media ad revenue will reach $6 billion in 2011 ($3.1 billion in the U.S. alone).

Via Lauren Moss
Philippe Trebaul's insight:
Comment faire pour obtenir un emploi dans les médias sociaux [Infographie]

"Depuis ces dernières années les médias sociaux n'est pas juste une autre avenue pour les entreprises de la publicité au lieu, il est devenu un média grand public et une source de connecter les utilisateurs aux marques et beaucoup plus. eMarketer estime dans le monde entier revenu social media annonce atteindra 6 milliards de dollars en 2011 (3,1 milliards de dollars dans les seuls États-Unis)".

How To Get A Job In Social Media [Infographic] via @MYDstudio http://sco.lt/...


more...
No comment yet.
Rescooped by Philippe Trebaul from Social Media Marketing
Scoop.it!

Content marketing – A guide to creating great content | minerva consulting

Content marketing – A guide to creating great content | minerva consulting | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

“Content is King”. In the realm of social media, we believe content really IS King. But, what if we shifted our focus to the audience? Now Audience is King. Great content without an audience turns a reigning King into a pauper of proportionate size very quickly.

 

Identifying and  your King is the first step to creating great content. Whether you’re focusing on a King with big pockets to purchase your product, or honing in on a King that will benefit from your service – define clearly who your audience is. This means everything from how old they are to when they’re online. Go from specific to broad, and gather online characteristics of your audience. Here are 4 tips from Social Media Examiner: http://www.socialmediaexaminer.com/knowing-your-social-media-audience/

 

When you’re ready to move on to content creation, you can create original content, recycle existing content, or simply share content from others in your market. We recommend a mix of all 3. Creating your own content is key to defining your brand and displaying your voice and position within your market. When you recycling content, you’re taking the expertise/articles of others in your field, and re-writing to include your input on the subject (again, from perspective of your brand). Next, sharing content from others in your market is a great way to show your audience what you’re about. This is as simple as ‘sharing’ someone else’s post on your business’s Facebook Page or creating your own post to the extent of “check out this great article from XYZ Company”. Also, sharing content lets your audience know you’re not taking the position of being the curator of this information or claiming you’re the first person in the world to have these ideas or products. Social Media Today suggests the KISS Method (http://socialmediatoday.com/gonzogonzo/1695916/content-marketing-kiss-keep-it-significant-and-shareable) when choosing or creating content.

 

Lastly, the way you display your content is a big factor in how it is absorbed by your audience. Simply putting content on a website will not magically create a following, nor will it generate much, if any, ROI. Developing a social media strategy is key to gaining a following. We recently shared what we call the Three C’s of Social Media Beginnings (http://minervaco.com/the-three-cs-of-social-media-beginnings/), which is a great start if you’re just beginning efforts. In a nutshell, you need to create your profiles, push out content, and engage with your audience on social media channels.

 

After you’ve done these things, it’s also important to re-evaluate and change tactics, even if the current ones are working. Being able to adapt and try different approaches is key to keeping up with the changing social world as well as refreshing your audience with fresh ideas and content. The one constant, though, is your brand voice.

 

- See more at: http://minervaco.com
 


Via Brian Butts
more...
No comment yet.
Rescooped by Philippe Trebaul from The 21st Century
Scoop.it!

Is TrueTwit losing you followers?

Is TrueTwit losing you followers? | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

Via Dr. Susan Bainbridge
more...
Dr. Susan Bainbridge's curator insight, July 1, 2013 10:23 AM

I find TrueTwit REALLY annoying and a complete waste of my time. I've stopped validating requests. If people don't want me to follow them easily and quickly, they haven't thought through the basic concept of Twitter!

Rescooped by Philippe Trebaul from The 21st Century
Scoop.it!

Let's talk about social networking popularity

Let's talk about social networking popularity | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Open discussion about social networking and popular social media sites.

Via Dr. Susan Bainbridge
Philippe Trebaul's insight:
Parlons un peu de la popularité des réseaux sociaux.

"Discussion ouverte sur les réseaux sociaux et les sites de médias sociaux populaires".

Let's talk about social networking popularity via @eddebainbridge http://sco.lt/...


more...
No comment yet.
Rescooped by Philippe Trebaul from The 21st Century
Scoop.it!

Your Guide to Social Media Success

Your Guide to Social Media Success | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Your Guide to Social Media Success, Articles about the top SME's providing services to the B2B industry in the US and UK. (Your Guide to Social Media Success -   Social media can seem a bit like a black hole.

Via Dr. Susan Bainbridge
Philippe Trebaul's insight:
Votre guide de la réussite sociale des médias.

"Votre guide pour réussir les médias sociaux, les articles sur le dessus PME fournissant des services à l'industrie B2B aux États-Unis et au Royaume-Uni.(Votre guide pour réussir médias sociaux - Les médias sociaux peuvent sembler un peu comme un trou noir".

Your Guide to Social Media Success via @eddebainbridge http://sco.lt/...


more...
Dr. Susan Bainbridge's curator insight, February 4, 2013 7:09 PM

Nice interactive chart.

Rescooped by Philippe Trebaul from Just Story It! Biz Storytelling
Scoop.it!

4 Key Elements for a Viral Video | Jeffbullas's Blog

4 Key Elements for a Viral Video | Jeffbullas's Blog | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
Has the formula for a viral video been discovered?


Yes, according to the author. This is another great post from social media guru Jeff Bullas.


This is a very thorough article that will have you re-working your business stories so they go viral.


The author breaks down the components step by step, with practical ideas for incorporating the actions into your material.


Go read this post that takes all the mystery out of what makes a video/story go viral. I'm looking forward to working with his advice and seeing what happens!


Via Karen Dietz
more...
No comment yet.
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

Adapting Content Strategies in the Ever-Changing World of Social Media

Adapting Content Strategies in the Ever-Changing World of Social Media | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

In their 1991 Pulitzer-winning book The Ants, E.O. Wilson and Bert Hölldobler described an ant colony as a super-organism – a vast social network. The ants in the colony communicate with each other by following chemical trails left by other ants. As we browse the web today, we are provided with social proof of quality by sites that let us know what our trusted friends have liked or shared recently.


Via Lauren Moss
Philippe Trebaul's insight:
Adapter les stratégies de contenu dans le monde en constante évolution des médias sociaux.

"In their 1991 Pulitzer-winning book The Ants, E.O. Wilson and Bert Hölldobler described an ant colony as a super-organism – a vast social network. The ants in the colony communicate with each other by following chemical trails left by other ants. As we browse the web today, we are provided with social proof of quality by sites that let us know what our trusted friends have liked or shared recently".


Adapting Content Strategies in the Ever-Changing World of Social Media via @MYDstudio http://sco.lt/...


more...
No comment yet.
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

5 Must Read Google+ Infographics | Tech18

5 Must Read Google+ Infographics | Tech18 | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it
These are the 5 best Google+ Infographics which you must read to know more about Google+...

 

Google+ is one of the fastest growing Social Network, as it has crossed more than 20 millions of users in just a span of 3 weeks of it’s launch. Google+ is the current trending topic on which all the social media experts,designers and bloggers are pitching on to get more out of it.


Via Lauren Moss
Philippe Trebaul's insight:
5 Doit Lire Google+ Infographies | Tech18

Ce sont les 5 meilleurs Infographies Google+ que vous devez lire pour en savoir plus sur Google+ ...

 

"Google+ est l'une des plus forte croissance du réseau social, comme il a traversé plus de 20 millions d'utilisateurs en seulement une période de 3 semaines de son lancement. Google+ est le sujet d'actualité tendance sur laquelle tous les experts des médias sociaux, les concepteurs et les blogueurs sont de tangage à tirer le meilleur parti de celui-ci".


5 Must Read Google+ Infographics | Tech18 via @MYDstudio http://sco.lt/...


more...
No comment yet.
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis

New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis | Personal Branding and Professional networks - @TOOLS_BOX_INC @TOOLS_BOX_EUR @TOOLS_BOX_DEV @TOOLS_BOX_FR @TOOLS_BOX_FR @P_TREBAUL @Best_OfTweets | Scoop.it

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative.


Via Lauren Moss
Philippe Trebaul's insight:
Infographie Nouveau: Le Brandsphere par Brian Solis et JESS3 Brian Solis.

"Les réseaux sociaux et les canaux de présenter des marques avec un large éventail d'opportunités médiatiques pour impliquer les clients et ceux qui les influencent. Chaque canal offre une formule unique pour un engagement où les marques deviennent des histoires et des gens deviennent des conteurs. En utilisant une approche transmédia, l'histoire de la marque peut se connecter avec les clients différemment dans chaque milieu, créant ainsi une plus profonde, une expérience plus enrichissante. Narration transmédia ne suit pas les règles traditionnelles de publication, il s'adresse aux clients là où ils se connectent et les plie dans le récit".


New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis via @MYDstudio http://sco.lt/...


more...
No comment yet.