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Personal Branding and Professional networks
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Rescooped by Philippe Trebaul from The Marketing Technology Alert
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Twitter Reveals Plans for Ad Retargeting - ClickZ

Twitter Reveals Plans for Ad Retargeting - ClickZ | Personal Branding and Professional networks | Scoop.it
The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites.


Excepted...


Twitter wants to eat your cookies and turn them into Promoted Tweets. The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites.


Users' browsing behavior and email addresses will be used to match them up with ads from brands or business that are most likely to fall into areas of interest.


Advertisers can now share scrambled email addresses or browser-based cookies with Twitter to retarget and direct Promoted Tweets to users who previously visited [the advertiser's] site or joined a newsletter. "This is how most other companies handle this practice, and we don't give advertisers any additional user information," Kevin Weil, senior director of product revenue at Twitter, notes in a blog post about the changes.


Via iNeoMarketing
more...
iNeoMarketing's curator insight, July 8, 2013 9:11 AM

In a nutshell: it's using Promoted Tweets as a means to retarget, not using clicked-upon tweets as a basis for retargeting. Regardless, it further drives home the utility of Twitter for the B2B marketer. Twitter, LinkedIn, SlideShare, Google+: the Big 4 for the B2B Marketer.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Philippe Trebaul from The Marketing Technology Alert
Scoop.it!

Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's - AdAge

Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's - AdAge | Personal Branding and Professional networks | Scoop.it
following the success of facebook's retargeting exchange, twitter plans to build its own version of fbx to let brands retarget visitors with ads on twitter.


Excerpt...


The micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads on Twitter, according to people with knowledge of the matter. Twitter did not respond to requests for comment.


It's unclear how far along Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month. In keeping with the company's measured approach to advertising, Twitter is performing its due diligence. Since at least late last year, the company has met with several FBX partners who are well-versed in locating on Facebook people who had previously visited a brand’s site and retargeting them with non-standard display ads on the social network, in hopes of luring them back to the brand site. It works by by pinging a partner when a cookied user visits Facebook so that the partner can bid to target ads to that user on the social network. The talks are early but ongoing, and Twitter has not briefed potential partners on a planned launch date.


Via iNeoMarketing
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iNeoMarketing's curator insight, June 5, 2013 10:13 AM

You'll want to keep an eye on this as well as Twitter's Lead Generation Cards.


  • See the article at www.websitemagazine.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
CATHLEEN SLONE's curator insight, June 6, 2013 3:15 PM

Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month #innov8u #careers #digitalmarketing #fb

Rescooped by Philippe Trebaul from The Marketing Technology Alert
Scoop.it!

Twitter Reveals Plans for Ad Retargeting - ClickZ

Twitter Reveals Plans for Ad Retargeting - ClickZ | Personal Branding and Professional networks | Scoop.it
The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites.


Excepted...


Twitter wants to eat your cookies and turn them into Promoted Tweets. The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites.


Users' browsing behavior and email addresses will be used to match them up with ads from brands or business that are most likely to fall into areas of interest.


Advertisers can now share scrambled email addresses or browser-based cookies with Twitter to retarget and direct Promoted Tweets to users who previously visited [the advertiser's] site or joined a newsletter. "This is how most other companies handle this practice, and we don't give advertisers any additional user information," Kevin Weil, senior director of product revenue at Twitter, notes in a blog post about the changes.


Via iNeoMarketing
more...
iNeoMarketing's curator insight, July 8, 2013 9:11 AM

In a nutshell: it's using Promoted Tweets as a means to retarget, not using clicked-upon tweets as a basis for retargeting. Regardless, it further drives home the utility of Twitter for the B2B marketer. Twitter, LinkedIn, SlideShare, Google+: the Big 4 for the B2B Marketer.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us