SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
17.3K views | +0 today
Follow
SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
Your new post is loading...
Your new post is loading...
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
more...
massimo scalzo's curator insight, June 15, 2014 11:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

Arnaud d'Haen's curator insight, June 19, 2014 2:54 AM

#noteworthy

Rescooped by Philippe Trebaul from Social Media Marketing
Scoop.it!

Content marketing – A guide to creating great content | minerva consulting

Content marketing – A guide to creating great content | minerva consulting | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

“Content is King”. In the realm of social media, we believe content really IS King. But, what if we shifted our focus to the audience? Now Audience is King. Great content without an audience turns a reigning King into a pauper of proportionate size very quickly.

 

Identifying and  your King is the first step to creating great content. Whether you’re focusing on a King with big pockets to purchase your product, or honing in on a King that will benefit from your service – define clearly who your audience is. This means everything from how old they are to when they’re online. Go from specific to broad, and gather online characteristics of your audience. Here are 4 tips from Social Media Examiner: http://www.socialmediaexaminer.com/knowing-your-social-media-audience/

 

When you’re ready to move on to content creation, you can create original content, recycle existing content, or simply share content from others in your market. We recommend a mix of all 3. Creating your own content is key to defining your brand and displaying your voice and position within your market. When you recycling content, you’re taking the expertise/articles of others in your field, and re-writing to include your input on the subject (again, from perspective of your brand). Next, sharing content from others in your market is a great way to show your audience what you’re about. This is as simple as ‘sharing’ someone else’s post on your business’s Facebook Page or creating your own post to the extent of “check out this great article from XYZ Company”. Also, sharing content lets your audience know you’re not taking the position of being the curator of this information or claiming you’re the first person in the world to have these ideas or products. Social Media Today suggests the KISS Method (http://socialmediatoday.com/gonzogonzo/1695916/content-marketing-kiss-keep-it-significant-and-shareable) when choosing or creating content.

 

Lastly, the way you display your content is a big factor in how it is absorbed by your audience. Simply putting content on a website will not magically create a following, nor will it generate much, if any, ROI. Developing a social media strategy is key to gaining a following. We recently shared what we call the Three C’s of Social Media Beginnings (http://minervaco.com/the-three-cs-of-social-media-beginnings/), which is a great start if you’re just beginning efforts. In a nutshell, you need to create your profiles, push out content, and engage with your audience on social media channels.

 

After you’ve done these things, it’s also important to re-evaluate and change tactics, even if the current ones are working. Being able to adapt and try different approaches is key to keeping up with the changing social world as well as refreshing your audience with fresh ideas and content. The one constant, though, is your brand voice.

 

- See more at: http://minervaco.com
 


Via Brian Butts
more...
No comment yet.
Rescooped by Philippe Trebaul from 21st Century Learning and Teaching
Scoop.it!

As brands start building digital newsrooms, what do they need to succeed?

As brands start building digital newsrooms, what do they need to succeed? | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Today, tools such as Twitter and WordPress have led to an explosion of brands producing and spreading content, competing with traditional media for audience attention and employing journalists as creative storytellers.

Via Gust MEES
more...
Rescooped by Philippe Trebaul from Digital & Internet Marketing News
Scoop.it!

Top 10 Domain Name Suggestion Tools to Create a Catchy Domain Name

Top 10 Domain Name Suggestion Tools to Create a Catchy Domain Name | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
What makes a great domain name great? How do you find a catchy domain name that’s available? Top 10 Domain Name Suggestion Tools to the rescue.

Via Kimberly Castleberry
more...
Kimberly Castleberry's curator insight, July 6, 2013 11:58 PM

Getting a blog off to a great start often starts with finding the right name. What is the "right" name you ask? Well check out Ana's post for a number of important suggestions. Combind this with great WordPress hosting (I recommend hostgator) and you'll be off to a great start! 

Rescooped by Philippe Trebaul from Personal Branding Using Scoopit
Scoop.it!

Using Scoopit For Personal Branding and Online Reputation Management (ORM)

Using Scoopit For Personal Branding and Online Reputation Management (ORM) | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control. 

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Instead I've reorganized my Thank You feed for personal brand management. The mission is simple - create a single feed with the "best of" content from 5 blogs, 4 Twitter feeds, Google Plus, Storify, Facebook and Twitter. 

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith). 

Scoop.it As Personal Branding ORM Solution
Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES. 

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer.  These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution. 

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).


Via Martin (Marty) Smith
more...
Carlos Polaino Jiménez's curator insight, March 20, 2014 6:43 AM

Curation perfecta para quienes están en la fase de creación i estabilización  de un Online Reputation. Y a no olvidar por un Community Magager. 

WebMarketingStore's comment, May 8, 2014 7:55 PM
Smart approach to ORM ~ I like!
Investors Europe Stock Brokers's curator insight, September 1, 2014 1:27 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director ;
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

Rescooped by Philippe Trebaul from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
Scoop.it!

Google Penguin 2013: How to Evolve Link Building into Real SEO

Google Penguin 2013: How to Evolve Link Building into Real SEO | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

Via craig daniels, ABroaderView
more...
craig daniels's curator insight, May 23, 2013 10:42 AM

One thing that won't change in your small businesses lifetime is: "create good engaging content and you'll be ahead of the crowd." Great content that is immediately useful to your customers will always set you apart from your competition.


Is this post Adam Stetzer emphasizes 4 areas all forward thinking small businesses would do well to pay attention to.


  • Continually Identify Audience Demand

  • Content marketing

  • Work on brand

  • Syndicate


Rescooped by Philippe Trebaul from Business in a Social Media World
Scoop.it!

Personal Branding DIY: Learn From 8 Women You Know

Personal Branding DIY: Learn From 8 Women You Know | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
These women will show you that personal branding stems out of strong will, hard work, goal focus, staying into sight and not being stopped by criticism.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, March 10, 2013 12:04 AM

What do Michelle Obama, Oprah Winfrey, JK Rowing, Angelina Jolie, Martha Stewart, Victoria Beckham, Marissa Meyer, and Madonna have in common?

 

These women have learnt the value of hard work, commitment, focus, and flexibility. That’s why they are at the top.

 

“Each lady has a different lesson to teach you. Feel free to copy and paste whatever you like into your own personal brand building. I’m sure they don’t mind.

 

Let’s DIY! (And remember: men can do it too!)”

Hamid Ahmad's curator insight, April 29, 2013 5:04 AM

Personal Branding anyone....learn from the experts

Rescooped by Philippe Trebaul from Social Mercor
Scoop.it!

Branding: How It Works in a Social Media Age [INFOGRAPHIC]

Branding: How It Works in a Social Media Age [INFOGRAPHIC] | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Branding and social media — they seem to go together so well, yet they're both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social ...

Via Martin (Marty) Smith, Fred Zimny, Mercor
Philippe Trebaul's insight:
Branding: Comment ça marche dans une ère des médias sociaux [INFOGRAPHIQUE]

"Médias Branding et social - ils semblent aller si bien ensemble, et pourtant ils sont tous les deux très mal compris. Alors que les médias sociaux peuvent servir de porte-voix gigantesque pour votre marque, social" ...

Branding: How It Works in a Social Media Age [INFOGRAPHIC] via @MercorOrg http://sco.lt/...


more...
Jack Tang's comment, March 15, 2013 1:14 AM
Media and branding is always been mention together. The fastest to get your brand well known by everyone is though media channels like TV ads and internet. According to research, that TV ads advertisement has the biggest revenue in the industry
An, SungBin's comment, March 15, 2013 1:33 AM
because of these days internet immprovement, most of companies advertise there brand and products through internet like facebook and twitter. in article there are more facebook users than a twitter user in US. however, more people in twitter are saying only positive reactions to certain brand.
Kevin Chai's comment, March 15, 2013 3:17 AM
The article seems to be focused on a comparison between the effectiveness of marketing on Facebook or Twitter, with very little information regarding other sources of social media. Facebook is a decidedly more effective marketing tool than Twitter is, with their brand much more likely to spread there than on Twitter. However, Facebook is also a little bit more objective, due to how lenient females are on Twitter. While it does give a little bit of detail regarding how effective the two social media platforms are, much of these statements are something that we already knew and so this article does not contribute much to the understanding of branding.
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

Getting More From Infographics

Getting More From Infographics | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Infographics are on the rise, and well-made, well-placed creations can broaden a brand's reach further than any advertisement.

 

As a visual communication device, infographics lend themselves to the representation of statistical data or explanation of complex relationships. But that’s not where their value ends. In fact, infographics can communicate just about anything, so long as it’s engaging, relevant and more compelling as an image than as pure text.

Infographics come in a variety of formats, too. Layout, orientation and styling are limited only by the creativity of the designer. We’re even starting to see the rise of “infomotion” — infographics with moving elements and interactivity that further engage the audience.


Via Lauren Moss
Philippe Trebaul's insight:
Tirer le meilleur des Infographies.

Infographies sont à la hausse, et bien fait, les créations bien placés peuvent élargir la portée d'une marque au-delà de toute publicité.

 

En tant que dispositif de communication visuelle, infographie se prêtent à la représentation des données statistiques ou des explications des relations complexes. Mais ce n'est pas là leur valeur se termine. En fait, infographie peuvent communiquer n'importe quoi, tant que c'est engageante, pertinente et plus convaincante que l'image que comme texte pur.

Infographies viennent dans une variété de formats, aussi. Mise en page, l'orientation et le style ne sont limitées que par la créativité du concepteur.Nous commençons même à voir la montée du «infomotion" - infographie avec des éléments mobiles et l'interactivité que la poursuite interpellent le public".


Getting More From Infographics via @MYDstudio http://sco.lt/...


more...
No comment yet.
Scooped by Philippe Trebaul
Scoop.it!

Just Story It - Scoops

Just Story It - Scoops | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

more...
Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Rescooped by Philippe Trebaul from Social Media Marketing
Scoop.it!

How to ROCK your Facebook page | minerva consulting

How to ROCK your Facebook page | minerva consulting | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

We know now that Facebook can be utilized to generate profit, develop leads, make connections, and gain exposure for any given company. More and more businesses these days are utilizing Social Media Marketing, and for a good reason. Facebook has almost 700 million daily active users, 820 active monthly mobile users, and 50 million Facebook Pages, all interconnected, sharing what’s most important to them.

 

But having a successful Facebook strategy can be overwhelming. It can often feel difficult to puncture through the sea of content to connect with new users. We are all still learning as the game changes and grows each day. This article on Social Media Today (http://bit.ly/182NXqQ) says businesses should keep testing new ideas and strategies regularly to see how your followers most enjoy engaging.

 

We also believe the key to success is hard, consistent work. To develop your brand, turn strangers into customers and customers into advocates through Facebook, you have to remain authentic, just like you would in face-to-face connections. With that as our foundation, here are a few tips to totally rocking your Facebook strategy…
    

    •    Define your key messages
    •    Develop daily content
    •    Post regularly
    •    Stay engaged with your audience in real time
    •    Utilize interesting images
    •    Integrate other social platforms
    •    Innovate and hustle

 

 

 

See more at: http://minervaco.com


Via Brian Butts
more...
No comment yet.
Rescooped by Philippe Trebaul from B2B Marketing & LinkedIn
Scoop.it!

PERSONAL BRANDING - Why LinkedIn is More Important than Your Web Site for Personal Branding

PERSONAL BRANDING - Why LinkedIn is More Important than Your Web Site for Personal Branding | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Via massimo facchinetti, Peg Corwin, Renee Fortin
more...
Peg Corwin's curator insight, August 6, 2013 5:38 PM

Key points are that on Linkedin, you should:


  • Brand Yourself Through Your Headline
  • Brand Yourself Through Your Summary
  • Brand Yourself Through Your Position Descriptions
Rescooped by Philippe Trebaul from Technology in Business Today
Scoop.it!

Managing brand reputation in the age of Twitter

Managing brand reputation in the age of Twitter | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Honesty and authenticity in social media are powerful means of enhancing brand reputation, even at times of crisis "Over the last 18 months we've invested heavily in social media", says Nik Pearson, manager of media relations for Toyota and Lexus...

Via TechinBiz
more...
No comment yet.
Rescooped by Philippe Trebaul from SocialMediaDesign
Scoop.it!

Guest post: 10 logo design principles to consider when creating your online presence

Guest post: 10 logo design principles to consider when creating your online presence | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
The following is a guest post by Matthew Brennan. His bio is at the end of the article. Building your brand online is crucial in today’s marketing world, and your logo is a critical part of that pr...

Via Cendrine Marrouat - cendrinemarrouat.com, Jimun Gimm
more...
Jordan Anderson- www.havefunandprofit.com's curator insight, July 3, 2013 3:38 AM

Great Logo designs you got here!

Cendrine Marrouat - cendrinemarrouat.com's comment, July 3, 2013 10:54 PM
Thanks, Jordan!
Penelope's curator insight, July 5, 2013 3:47 PM

 

This article is very timely, as I have been working on a logo design for http://PhilosBooks.com, which will be shown on the website very soon. Please let me know what you think once you take a look at it!

 

As an author, you are a brand whether you like that fact or not. If you have a logo that pops, and every time people see it, they will think of you, you are ahead of the game. Make sure it is relevant, eye-catching, and brands you and your books. You can then place that logo on every single one of your book covers.

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.creativeramblings.com/guest-post-10-logo-design-principles/

 

 

 

Rescooped by Philippe Trebaul from Mastering Facebook, Google+, Twitter
Scoop.it!

The Social Media Dimensions Blueprint (Infographic)

The Social Media Dimensions Blueprint (Infographic) | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Like all new technology, social media changes fast.

Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.

Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online.


The [Ridiculously Exhausitive] Social Media Design Blueprint features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram.


Via Lauren Moss, massimo facchinetti
more...
MESODEV's curator insight, May 31, 2013 4:01 AM

Voilà une infographie utile plutôt que de rechercher sans cesse les bonnes dimensions !

Therese Matthys's curator insight, June 6, 2013 10:05 AM

Is your company consistent with its brand image online across all channels?

John Thomas's curator insight, February 12, 2014 12:39 PM
The Social Media Dimensions Blueprint (Infographic)
Rescooped by Philippe Trebaul from Social Media sites
Scoop.it!

Social Media for Branding

Social Media for Branding | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
This infographic poster highlights the consumer interaction with brands on facebook and twitter and customer branding settlement.

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  , Gerrit.Tienkamp, Michelle Gilstrap
more...
Mance Creative's curator insight, March 31, 2014 5:59 PM

Being an active member of various social media sites is a great way to get your brand noticed.  Continuous interactions with your followers will also keep your brand relevant.

Mance Creative's curator insight, April 9, 2014 3:56 PM

Social Media is an excellent resource for branding....and it's free.

Alex Ellsworth's curator insight, July 3, 2015 7:15 AM

This infographic shows that the most preferred way for consumers to get updates about a brand is through short updates via platforms like Facebook and Twitter. Naturally, people who are more involved on these platforms mention brands more in their own updates, and share things about brands. Because of this, brands have a huge opportunity to gain more buyers. By using a profile of someone who "likes" a brand, they can view what else they like, and target people who have similar interests. Not surprisingly, the thing most people like to see via their favorite brands on social networks is coupons and discounts. I think it would be helpful for brands to somehow construct a sort of virtual "punch card" for incentive; sharing something, referring likes, engaging with customer service, etc would give the customer a unique code for, say, 5-10% off their next purchase. This way, you are building a unique space on the internet, an interactive place where customers will want to return.

Rescooped by Philippe Trebaul from AtDotCom Social media
Scoop.it!

Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media?

Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media? | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.

 


Via Jeff Domansky, Martin (Marty) Smith, John van den Brink
more...
Martin (Marty) Smith's curator insight, March 7, 2013 8:39 PM

Embrace Social Media Or DIP
This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. 

Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

 

Martin (Marty) Smith's comment, March 7, 2013 9:05 PM
No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear. This SMobile revolution is going to happen whether brands decide to lead, follow or get out of the way :).M
Jeff Domansky's comment, March 7, 2013 9:40 PM
Best line this week Marty: No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear.
Rescooped by Philippe Trebaul from Just Story It! Biz Storytelling
Scoop.it!

The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …

Via Karen Dietz
Philippe Trebaul's insight:
Le pouvoir des histoires et témoignages clients à engager des employés.

"Elaine Baker regarde droit dans la caméra et raconte son histoire.Elaine est le propriétaire de Pot-pourri Papier à Haverhill, Massachusetts. Sa boutique est spécialisée dans la papeterie, invitations" ...

The Power of Customer Stories & Testimonials to Engage Employees via @kdietz http://sco.lt/...


more...
Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Karen Dietz's comment, February 14, 2013 9:25 PM
Thanks for your insights Margaret and Casey!
Rescooped by Philippe Trebaul from visualizing social media
Scoop.it!

New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis

New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative.


Via Lauren Moss
Philippe Trebaul's insight:
Infographie Nouveau: Le Brandsphere par Brian Solis et JESS3 Brian Solis.

"Les réseaux sociaux et les canaux de présenter des marques avec un large éventail d'opportunités médiatiques pour impliquer les clients et ceux qui les influencent. Chaque canal offre une formule unique pour un engagement où les marques deviennent des histoires et des gens deviennent des conteurs. En utilisant une approche transmédia, l'histoire de la marque peut se connecter avec les clients différemment dans chaque milieu, créant ainsi une plus profonde, une expérience plus enrichissante. Narration transmédia ne suit pas les règles traditionnelles de publication, il s'adresse aux clients là où ils se connectent et les plie dans le récit".


New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis via @MYDstudio http://sco.lt/...


more...
No comment yet.