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Personal Branding and Professional networks
Personal Branding and Professional networks
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Rescooped by Philippe Trebaul from Bussines Improvement and Social media
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Secrets of a Killer Blog Post #Infographic

Secrets of a Killer Blog Post  #Infographic | Personal Branding and Professional networks | Scoop.it
Un blogue intérêt non excellente Moyen d'AJOUTER juin Valeur additional un site Web et il Votre intérêt juin Stratégie éprouvée versez attirer DE Nouveaux clients. Le hic, C'est Qué Vous Devez AJOUTER DU NOUVEAU CONTENU Tout le Temps.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Ricard Lloria
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Martin (Marty) Smith's curator insight, March 11, 10:49 PM

Some of these tips are excellent, some stink. Be Controversial is a good example of a stinker. If you are Morton Downey then yes be controversial, but if you are NOT naturally controversial putting that air on to game the system is stupid.

There are no secrets anymore and you won't be able to maintain a mask long enough to establish a brand so why do it? Best idea is to do what comes naturally to you, tell the stories you know and keep your eyes and ears peeled.

Next best thing to do is hand the keys over and let others write, curate and contribute. When people consistently help out GIVE THEM A JOB. Ask them to monitor a section of your blog or website, ask them to tweet or provide guest blog posts.

Asking for something may be the ultimate confirming signal. The web is a huge lie detecting amplifier. Never become something you aren't to get links, social shares or traffic. You won't be able to maintain the masquerade and life is too short anyway.

There are some good tips mixed in such as ask questions and communicate the value and who the post is for. More good tips than bad here :). M

Rescooped by Philippe Trebaul from visualizing social media
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Global Blogging Cheat Sheet (Infographic)

Global Blogging Cheat Sheet (Infographic) | Personal Branding and Professional networks | Scoop.it

This infographic by Demian Farnworth is the perfect blogging cheat sheet. It talks about the 11 must have features of a good blog post.


Via Lauren Moss
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Carlos Polaino Jiménez's curator insight, January 16, 6:53 AM

Muy importante este decálogo ante la gestión de un blog. Os lo recomiendo.

Carlos Polaino Jiménez's curator insight, January 20, 8:30 AM

ideal para los blogeros"recién nacidos"

Jane Gardner's curator insight, January 23, 5:53 PM

As usual, Demian Farnworth has great content with this infographic on blogging. Take notes and use a writers guideline!

Rescooped by Philippe Trebaul from Readin', 'Ritin', and (Publishing) 'Rithmetic
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Tumblr Stumbles, Tries To Right Itself, Banks Left | The Marketing Whore

Tumblr Stumbles, Tries To Right Itself, Banks Left | The Marketing Whore | Personal Branding and Professional networks | Scoop.it

On July 16, 2013, Tumblr creator David Karp was on The Colbert Report. During the short interview segment, Karp and host Stephen Colbert discussed a number of issues ~ including the naked, and sometimes fornicating, elephant in the room: porn on Tumblr.

 

...

But then, just two days later, Tumblr instituted a new policy about adult content. Along with the pre-Yahoo sale attempts to exclude search engine indexing of adult Tumblr bogs, Tumblr’s new rules meant that adult-rated blogs and their posts would no longer show up in site tags; the former preventing blogs from being found off-site, the latter keeping blogs from being searched and found on Tumblr itself.

 

Obviously, this lead to quite the reaction from Tumblr users.


Via Gracie Passette, Deanna Dahlsad
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Gracie Passette's curator insight, July 23, 2013 3:16 PM

What's behind all the changes? (Hint: It smells like money!) Can you trust Karp & Tumblr? (That may depend upon a few things.)

Laura Brown's comment, July 25, 2013 5:00 PM
Adult content is always the wet elephant in the room on any web network. They all let the adult content start, as long as it keeps quiet and no one starts a fuss about it. If anything changes the adult content becomes controversial (even though it was quiet and ignored for years). Kind of an immature attitude. People obviously want porn - we are just supposed to be ashamed of it while telling everyone how natural and good sex is.
Rescooped by Philippe Trebaul from Business in a Social Media World
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25 Best #SEO Tools & #WordPress Plugins

25 Best #SEO Tools & #WordPress Plugins | Personal Branding and Professional networks | Scoop.it
Do you want to rank better on Google and other search engines? Check out this list of the 25 best SEO tools and WordPress plugins created by Lilach Bullock

Via Cendrine Marrouat - www.socialmediaslant.com
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Techslate's curator insight, July 15, 2013 5:02 AM

Good one for those who are looking for more wordpress plugins

Rescooped by Philippe Trebaul from Sex Work
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Blogging Death Knells Are Premature & Passe

Blogging Death Knells Are Premature & Passe | Personal Branding and Professional networks | Scoop.it
This sort of “blogging is dead, especially for business” thinking as shared in Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce by Linda Bustos drives me nuts: Remember when business...

Via Deanna Dahlsad, Gracie Passette
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Deanna Dahlsad's comment, July 12, 2013 4:31 PM
Thanks for sharing :)
Gracie Passette's curator insight, July 12, 2013 8:08 PM

Blogs are not dead, despite what you've heard. And this is great news for those working in the adult industry who are blocked from using Facebook and other giant sites. Click the links in the article for detailed info.

 

MartinSocially's curator insight, July 29, 2013 4:05 PM

The concept of individuals creating their own content will endure, platforms may come and go but the essence of origianal content is fundamental to the future of the internet and society as a whole.

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How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | Personal Branding and Professional networks | Scoop.it

"If you define influence by the size of your Klout score, you can stop reading this right now..."


Via janlgordon, Robin Good, Ivo Nový, Rim Riahi
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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
Rescooped by Philippe Trebaul from Public Relations & Social Media Insight
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The Impact of Blogging and Online Influencers | Business 2 Community

The Impact of Blogging and Online Influencers | Business 2 Community | Personal Branding and Professional networks | Scoop.it

... [Jeff] Bullas explains, “Blogs are one of the top online services to influence a purchase. When making overall purchase decisions, consumers rank blogs third behind retail and brand sites. Despite this influencing power brands are spending very little on blogging advertising and marketing initiatives with bloggers.”

 

Nearly all influencers blog “If you want to be an influencer you need to blog,” writes Bullas. “Influencers have realized that to have their voice heard on a social web, they need to have a blog. The power of the reach and velocity of online publishing supercharged by social media cannot be underestimated.” According to Bullas, 86% of influencers currently blog, and a third of all influencers said they have been blogging for five or more years.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 29, 2013 1:34 PM

Want influence? Blog. Want to reach influencers? Reach out to bloggers.

Rescooped by Philippe Trebaul from Latest Social Media News
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The World's Top 5 Pinners on Pinterest | Jeffbullas's Blog

The World's Top 5 Pinners on Pinterest | Jeffbullas's Blog | Personal Branding and Professional networks | Scoop.it
The expression of passion is no more evident than on Pinterest. So if you love fashion, create a Pinterest account and start pinning photos of images that display what has caught your eye.

Via David Blundell, Gerrit Bes
Philippe Trebaul's insight:
The World's Top 5 Pinners on Pinterest | Jeffbullas's Blog.

"The expression of passion is no more evident than on Pinterest. So if you love fashion, create a Pinterest account and start pinning photos of images that display what has caught your eye".
The World's Top 5 Pinners on Pinterest | Jeffbullas's Blog via @Gerrit_Bes http://sco.lt/...


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David Blundell's curator insight, February 20, 2013 3:38 AM

Pin it with passion (oooh!) . . .

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12 Steps to Promote Each and Every Blog Post (infographic)

12 Steps to Promote Each and Every Blog Post (infographic) | Personal Branding and Professional networks | Scoop.it

Thought you were done after hitting 'Publish'? That was just 1/2 the job- now you need to get out there and make some noise to promote your highly valuable content.

Here’s how...


Via Lauren Moss
Philippe Trebaul's insight:
12 Steps to Promote Each and Every Blog Post (infographic).

"Thought you were done after hitting 'Publish'? That was just 1/2 the job- now you need to get out there and make some noise to promote your highly valuable content.

Here’s how"...

























12 Steps to Promote Each and Every Blog Post (infographic) via @MYDstudio http://sco.lt/...


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Nick Herbert's curator insight, February 6, 2013 12:21 AM

All abput consistnet message from your brand - think of it like a magnet which always acts the same way

Rescooped by Philippe Trebaul from Stratégie Digitale et entreprises
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13 chiffres du #blogging à retenir - #Arobasenet

13 chiffres du #blogging à retenir - #Arobasenet | Personal Branding and Professional networks | Scoop.it
Plus l'internet devient social, plus les blogs gagnent en popularité. Une popularité qui se traduit par le fait que les blogs permettent aux gens d'interagir les uns avec les autres sur des sujets d'actualité ou de réflexion.

Via Arobasenet, Guillaume Dardier
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Guillaume Dardier's curator insight, February 24, 7:28 AM

Merci @Arobasenet pour cette infographie ! Bon, vous êtes partant pour lancer votre blog ?

Marco Bertolini's curator insight, April 13, 12:54 PM

Rien à redire : j'ai pu constater tout ça par moi-même ;-)

John Thomas's curator insight, May 1, 2:24 PM

13 blogging statistics you probably Did not Know About, goal shoulds

Rescooped by Philippe Trebaul from visualizing social media
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Infographic: The Blogconomy and Blogging Stats

Infographic: The Blogconomy and Blogging Stats | Personal Branding and Professional networks | Scoop.it

This infographic has some interesting data and statistics regarding blogging. For example, 61% of US consumers have made a purchase based on a blog post.


See the graphic for more..


Via Lauren Moss
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Jeff Domansky's curator insight, September 17, 2013 6:23 PM

Valuable reference point for bloggers. Another H/T to Lauren Moss for sharing it.

jmwakasege's curator insight, September 25, 2013 11:54 PM

Very detailed infographic to date about blogging.

Rosemary Davey's curator insight, September 30, 2013 6:53 AM

Looking forward to seeing how ENv2 changes this dynamic.

Rescooped by Philippe Trebaul from Monica Josafat - Empower Blog
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How To Make Money By Simply Blogging

How To Make Money By Simply Blogging

Via Monica Josafat
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Monica Josafat's curator insight, July 19, 2013 9:55 PM

Blogging can make money for you in and of itself, but usually it is best when combined with other techniques such as affiliate marketing and selling your own products.

For people don’t have idea what is blogging. I will give you a little known about it.

Rescooped by Philippe Trebaul from MarketingHits
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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Personal Branding and Professional networks | Scoop.it
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, July 12, 2013 6:36 AM

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish - MarketingHits.com's curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 


My thoughts on how old content media producers need to evolve.


Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.

 

The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 

 

The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.


They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
Rescooped by Philippe Trebaul from Digital & Internet Marketing News
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Top 10 Domain Name Suggestion Tools to Create a Catchy Domain Name

Top 10 Domain Name Suggestion Tools to Create a Catchy Domain Name | Personal Branding and Professional networks | Scoop.it
What makes a great domain name great? How do you find a catchy domain name that’s available? Top 10 Domain Name Suggestion Tools to the rescue.

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, July 6, 2013 11:58 PM

Getting a blog off to a great start often starts with finding the right name. What is the "right" name you ask? Well check out Ana's post for a number of important suggestions. Combind this with great WordPress hosting (I recommend hostgator) and you'll be off to a great start! 

Rescooped by Philippe Trebaul from Communication web professionnelle
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Comment augmenter le trafic de son blog | Blog WebMarketing

Comment augmenter le trafic de son blog | Blog WebMarketing | Personal Branding and Professional networks | Scoop.it
Augmenter le trafic de son blog n'est pas aussi simple que ça l'est sur le papier, mais n'est pas non plus une science confuse. Je considère qu'un blog,

Via Bruno TRITSCH
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Bruno TRITSCH's curator insight, May 1, 2013 12:49 PM

Cet article est relativement complet et sensé, vous devriez sincèrement en prendre connaissance et vous laisser guider au fil des liens pertinents qu'il vous propose!

Si vous mettez toutes ces techniques en pratique, votre trafic va exploser à n'en pas douter!

Rescooped by Philippe Trebaul from Public Relations & Social Media Insight
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Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends

Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends | Personal Branding and Professional networks | Scoop.it

We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.

 

Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.

 

As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 27, 2013 10:34 PM

I like this analogy and blog positioning. 

Martin (Marty) Smith's curator insight, February 27, 2013 10:45 PM

Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.

Blog time is more expensive than curation so I make content EARN its way into our blog, but I like the analogy even as I am extending it painfully.  

 

Jeff Domansky's comment, February 28, 2013 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
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Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage | Personal Branding and Professional networks | Scoop.it

Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.


Via Karen Dietz
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Karen Dietz's comment, February 11, 2013 9:14 PM
Hi Ana! So glad you liked the video. Yes, it is refreshing! And I feel like you do -- women do need to be mentioned as speakers and movers and shakers instead of just characters. In fact women in the field of story work need larger voices. Thanks for the comment!
Tommy Walker's comment, March 8, 2013 11:19 AM
Wow, thank you so much for sharing this! Ana, to your question about not having women speakers, we've only just started this show, and this was the second episode. We do plan on having women panelists for future episodes, and some very influential ones at that. There are some really big plans for this format for the future.
Karen Dietz's comment, March 8, 2013 12:37 PM
Good to know Tommy! Thanks for jumping in and giving us an update.