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Personal Branding and Professional networks
Personal Branding and Professional networks
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Rescooped by Philippe Trebaul from Transmedia: Storytelling for the Digital Age
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How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | Personal Branding and Professional networks | Scoop.it

Brian Anthony Hernandez:  "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...


Via The Digital Rocking Chair
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Pamela Bartar's curator insight, March 10, 2013 6:23 AM

added value ! ?....

Luca Brigada's curator insight, March 18, 2013 6:56 PM

"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.

Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."

Wesley Cox's curator insight, November 11, 1:16 PM

They have been making shows that tend to be relateable.  It must get them more viewers to make more interesting, real shows 

Rescooped by Philippe Trebaul from Transmedia: Storytelling for the Digital Age
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Serial Thriller

Serial Thriller | Personal Branding and Professional networks | Scoop.it

Megan Garber:  "From literature to appointment television, episodic storytelling is flourishing" ...


Via The Digital Rocking Chair
Philippe Trebaul's insight:
Thriller série

Megan Garber :   " De la littérature à la télévision rendez-vous, la narration épisodique est en plein essor "...


Serial Thriller via @D_RockingChair http://sco.lt/...


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The Digital Rocking Chair's curator insight, February 24, 2013 12:35 AM

And, at the opposite end of the scale from binge viewing ... is episodic storytelling.  It's interesting to compare this with the recent release of 'House of Cards' on Netflix.

Deanya Lattimore Schempp's curator insight, February 24, 2013 9:46 AM

Flash fiction attention spans get their audiences.  I'm personally hooked on the new WIGS channel on YouTube, where most episodes are between 4 and 8 minutes long.

 

Debbie Elicksen 's curator insight, February 24, 2013 1:56 PM

Okay, how many of you had this song immediately come to mind? http://youtu.be/nUP9A5IS-vo ;