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Personal Branding and Professional networks
Personal Branding and Professional networks
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Rescooped by Philippe Trebaul from The Marketing Technology Alert
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Effective Content Marketing for SMB’s | Social Media Strategies Summit Blog

Effective Content Marketing for SMB’s | Social Media Strategies Summit Blog | Personal Branding and Professional networks | Scoop.it

Excerpt...


You can expect to see the following content marketing tactics become more prominent in the coming months.


More Native Advertising

While there are many competing definitions of native advertising, suffice it to say that it’s a way to put organic content in front of web surfers in an unobtrusive manner. Of all the emerging content marketing trends taking center stage in 2013, this one may well be the most important.


Increasingly Sophisticated Content Curation

Users would rather rely on trusted, centralized hubs for their information. In addition to putting out their own content, companies will increasingly curate interesting or valuable content to add to their allure. Content curation saves people time, and increases overall traffic in the long run.


Content Wikification

Nowadays, it’s not enough to merely publish standalone, evergreen content that delivers value. In an ever-changing world, consumers expect a stream of up-to-date content on their topic of interest. More and more, content that attracts eyeballs is increasingly fluid and goes through revisions over time. For a good example of this principle in action, look no further than sites like The Verge or Engadget. Many of their articles are like a rolling commentary on the original source material that’s always being added to.


A Renewed Focus on Video

Although some people still prefer to digest their content in written form, many regular Joes and Janes appreciate concise, attention-grabbing videos. The cost of putting out superlative video content continues to fall, which means that businesses can spend more time brainstorming clips that will eventually result in action.


Mobile Optimization & Compatibility

Finally, you can bet the farm on an accelerating move towards greater cross-platform support that’s facilitated by device-independent responsive mobile design.


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iNeoMarketing's curator insight, March 11, 2013 10:45 AM

On the negative side, we're not in agreement regarding native advertising form SMB's (or any B's). However, we are in complete agreement with regards to content curation, video and mobile optimization. Content wikification: yet to see a format that makes this viable for the B2B marketer.


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Rescooped by Philippe Trebaul from The Marketing Technology Alert
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15 Marketing Resources a Small Business Can Be Thankful For

1. Copyblogger – Get advice about growing your small business online by delivering quality content. The site also offers tutorials on copywriting, content marketing, SEO copywriting, email marketing, keyword research, landing pages, and internet marketing.

2. Jeff Bullas’s Blog – Get advice on how to get found online by using the Internet to market your small business in a non-intrusive way, through engagement and conversations that build trust and relationships.

3. Big Brand System – Pamela Wilson’s Big Brand System offers practical advice on how to grow your business with great design and marketing. Find out how to make a great first impression with what your audience sees so you don’t lose customers before you’ve had a chance to start a conversation.

4. Business 2 Community – An open community where professionals and businesses can connect with one another and the consumers of their products and services. Get a balanced view of the current business landscape based on industry news and trends.

5. NY Times Small Business Blog – The “You’re the Boss” blog offers insights into the art of running a small business.

6. SEOmoz – Learn search engine optimization in this vibrant community of members willing to discuss the latest news about what works and what doesn’t. Other resources include a downloadable “Beginner’s Guide to SEO.”

7. Social Triggers – Derek Halpern’s Social Triggers gets into the psychology of what makes people tick online. Derek regularly breaks down psychological research and business case studies into simple, actionable steps that can help you improve your online business.

8. The Cogent Coach – Michael Nelson’s blog on small business mastery has a mission to help as many small businesses as possible to succeed. You’ll find tips for improving your marketing so you can stay in business, grow, and thrive.

9. Small Business Trends – News, tips, and advice covering issues of key importance to the small business market. Track, explore, and learn from trends, issues, and news updates.

10. Psychotactics – Marketing strategist, Sean D’Souza, offers tons of free marketing advice focused on why customers buy (and why they don’t).

11. American Express OPEN Forum – The AmEx Open Forum features contributions from top small business experts designed to help you succeed.

12. MarketingProfs – Find practical advice you can use culled from the know-how of experts and in-the-trenches marketers mixed with the marketing smarts of the MarketingProfs editorial team.

13. Social Media Examiner – Designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter, and LinkedIn to connect with customers, generate more brand awareness, and increase sales.

14. Duct Tape Marketing – Small business expert, John Jantsch, offers practical real-world ideas and strategies for small businesses.

15. Wall Street Journal Small Business – The Wall Street Journal’s small business team reports breaking news and delivers features on entrepreneurs, start-ups, and existing small businesses.

 

 


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