SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
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SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
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Rescooped by Philippe Trebaul from Social Media Marketing
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Content marketing – A guide to creating great content | minerva consulting

Content marketing – A guide to creating great content | minerva consulting | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

“Content is King”. In the realm of social media, we believe content really IS King. But, what if we shifted our focus to the audience? Now Audience is King. Great content without an audience turns a reigning King into a pauper of proportionate size very quickly.

 

Identifying and  your King is the first step to creating great content. Whether you’re focusing on a King with big pockets to purchase your product, or honing in on a King that will benefit from your service – define clearly who your audience is. This means everything from how old they are to when they’re online. Go from specific to broad, and gather online characteristics of your audience. Here are 4 tips from Social Media Examiner: http://www.socialmediaexaminer.com/knowing-your-social-media-audience/

 

When you’re ready to move on to content creation, you can create original content, recycle existing content, or simply share content from others in your market. We recommend a mix of all 3. Creating your own content is key to defining your brand and displaying your voice and position within your market. When you recycling content, you’re taking the expertise/articles of others in your field, and re-writing to include your input on the subject (again, from perspective of your brand). Next, sharing content from others in your market is a great way to show your audience what you’re about. This is as simple as ‘sharing’ someone else’s post on your business’s Facebook Page or creating your own post to the extent of “check out this great article from XYZ Company”. Also, sharing content lets your audience know you’re not taking the position of being the curator of this information or claiming you’re the first person in the world to have these ideas or products. Social Media Today suggests the KISS Method (http://socialmediatoday.com/gonzogonzo/1695916/content-marketing-kiss-keep-it-significant-and-shareable) when choosing or creating content.

 

Lastly, the way you display your content is a big factor in how it is absorbed by your audience. Simply putting content on a website will not magically create a following, nor will it generate much, if any, ROI. Developing a social media strategy is key to gaining a following. We recently shared what we call the Three C’s of Social Media Beginnings (http://minervaco.com/the-three-cs-of-social-media-beginnings/), which is a great start if you’re just beginning efforts. In a nutshell, you need to create your profiles, push out content, and engage with your audience on social media channels.

 

After you’ve done these things, it’s also important to re-evaluate and change tactics, even if the current ones are working. Being able to adapt and try different approaches is key to keeping up with the changing social world as well as refreshing your audience with fresh ideas and content. The one constant, though, is your brand voice.

 

- See more at: http://minervaco.com
 


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Rescooped by Philippe Trebaul from Public Relations & Social Marketing Insight
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Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends

Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.

 

Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.

 

As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....


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Jeff Domansky's curator insight, February 27, 2013 10:34 PM

I like this analogy and blog positioning. 

Martin (Marty) Smith's curator insight, February 27, 2013 10:45 PM

Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.

Blog time is more expensive than curation so I make content EARN its way into our blog, but I like the analogy even as I am extending it painfully.  

 

Jeff Domansky's comment, February 28, 2013 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
Rescooped by Philippe Trebaul from Public Relations & Social Marketing Insight
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How Are People Really Using LinkedIn?

How Are People Really Using LinkedIn? | SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms | Scoop.it

Professional networking service LinkedIn blasted through the 100-million-user mark in March, making it even more powerful for finding a job, keeping up with colleagues and promoting your resume.


LinkedIn is growing so quickly, it's adding a new member each second. As the size of its network grows, LinkedIn is steadily getting more useful. But how are people really using the fast-growing service? Researchers at Lab 42 asked 500 LinkedIn users that question and many more, and came up with a variety of answers in this infographic.


Among the fun facts they uncovered: We found it interesting the way top level executives use the service in vastly different ways from entry-level workers. Let us know in the comments how you like to use LinkedIn, or if you don't use the service, why not?...


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Nacho Vega's curator insight, July 19, 2013 1:23 PM

Interesting information...

Amanda Hoffmann's curator insight, July 23, 2013 2:28 AM

INFOGRAPHIC - How people use LinkedIn