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Personal Branding and Professional networks
Personal Branding and Professional networks
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Rescooped by Philippe Trebaul from Social Media Feed
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6 Reasons to Create Great Visual Content Marketing in 2014

6 Reasons to Create Great Visual Content Marketing in 2014 | Personal Branding and Professional networks | Scoop.it

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!


Via Brian Yanish - MarketingHits.com, John van den Brink, Martin (Marty) Smith, Rim Riahi
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Martin (Marty) Smith's curator insight, January 4, 1:16 PM

If we are smack in the middle of a digital marketing revolution one of the most important wheels keeping that revolution turning faster and faster is VISUAL marketing. Friends @Scoopit call this "lean content", content that conveys complexity quickly, simply with visualization.

Mobile is another wheel turning the marketing revolution faster and faster AND being accelerated by little screens with their swiping, snipping and spinning of "mobile content".

What is "mobile content"? Some say there is no such thing ad "mobile content". I think there is an opportunity to create "mobile first" websites where content flows evenly, smoothly and in many directions at once.

Content is why the "mobile revolution" is about more than phones. Once we re-imagine content that creates engagement across all platforms (social and owned) we see the need for arresting visuals, great headlines and content snippets.

We are smack in the middle of a revolution. Visual marketing is a monster flywheel driving this revolution faster and faster, better and better. Find ways to make your content leaner and more visual in 2014 to stay up with the game.

Rim Riahi's curator insight, January 4, 10:59 PM

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

Rescooped by Philippe Trebaul from Curation, Social Business and Beyond
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Personal Branding and Professional networks | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon
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Josette Williams's curator insight, July 5, 2013 1:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 7:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 1:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

Rescooped by Philippe Trebaul from What's new in Visual Communication?
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The Genius Of Instagram’s New Video: It Can Also Stay Still

The Genius Of Instagram’s New Video: It Can Also Stay Still | Personal Branding and Professional networks | Scoop.it
Digital photo and video are taken exactly the same way: light soaking into a sensor. Yet the essence of them is so different. One is a moment frozen in time, the other is a moment captured.

Via ECAL Library
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Rescooped by Philippe Trebaul from visualizing social media
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Time Spent on Instagram (infographic)

Time Spent on Instagram (infographic) | Personal Branding and Professional networks | Scoop.it

Instagram has reinvigorated many artistic endeavors: social photo-sharing, old-timey photographic styling, and foodie dining excitement, to name a few.


But none more so than the art of time-wasting...

With their noses buried in their smartphones, you can bet most people are up to one thing—Instagramming. Last fall, information from Comscore even reported that users were spending nearly 1.5 times the amount of time on Instagram as they were on Twitter. And just today, Instagram announced it has reached 90 million total users, proving the app isn’t disappearing from peoples’ fingertips any time soon.

If you’re wondering how on earth so much time is spent on Instagram, this Visual Storytelling pie chart breaks it down for you.


Via Lauren Moss
Philippe Trebaul's insight:
Time Spent on Instagram (infographic).

"Instagram has reinvigorated many artistic endeavors: social photo-sharing, old-timey photographic styling, and foodie dining excitement, to name a few.


But none more so than the art of time-wasting...

With their noses buried in their smartphones, you can bet most people are up to one thing—Instagramming. Last fall, information from Comscore even reported that users were spending nearly 1.5 times the amount of time on Instagram as they were on Twitter. And just today, Instagram announced it has reached 90 million total users, proving the app isn’t disappearing from peoples’ fingertips any time soon.

If you’re wondering how on earth so much time is spent on Instagram, this Visual Storytelling pie chart breaks it down for you".


Time Spent on Instagram (infographic) via @MYDstudio http://sco.lt/...

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Rescooped by Philippe Trebaul from SocialMedia_me
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A Five-Point Plan for Building a Sturdy Brand - Mobile Marketing Watch

A Five-Point Plan for Building a Sturdy Brand - Mobile Marketing Watch | Personal Branding and Professional networks | Scoop.it
Mobile Marketing Watch
A Five-Point Plan for Building a Sturdy Brand
Mobile Marketing Watch
The following is an exclusive guest contribution from Amy Vale, VP of Global Research and Strategic Communications at Mojiva, Inc.

Via Anthony Burke, Mithuhassan, Alessandro Rea
Philippe Trebaul's insight:
Un plan en cinq points pour construire une marque solide - Regarder la Mobile Marketing

"Mobile Marketing Regarder 
Un plan en cinq points pour construire une marque solide 
Mobile Marketing Regarder 
Ce qui suit est une contribution invité exclusif de Amy Vale, vice-président de Global Research and Communications stratégiques à Mojiva, Inc"

A Five-Point Plan for Building a Sturdy Brand - Mobile Marketing Watch via @AlessandroRea http://sco.lt/...


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Rescooped by Philippe Trebaul from Talent Lifecycle Management
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[Nouveau] Glustr, solution clef en main de création d’applications mobiles

[Nouveau] Glustr, solution clef en main de création d’applications mobiles | Personal Branding and Professional networks | Scoop.it

MDE Creative 360°, agence spécialisée dans le digital marketing, lancera demain une nouvelle plateforme en ligne.


Via Boyé, Frédéric DEBAILLEUL, Vincent ROSTAING
Philippe Trebaul's insight:
[Nouveau] Glustr, solution clef en main de création d'applications mobiles.

 

De frenchweb.fr - Février 28, 2012 07:12

 

"MDE Creative ° 360, agence Spécialisée In the digital marketing, lancera demain juin nouvelle plateforme en ligne".


[Nouveau] Glustr, solution clef en main de création d’applications mobiles | @scoopit via @lecairn http://sco.lt/...

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Rescooped by Philippe Trebaul from visualizing social media
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The How-To Guide to Responsive Email Design [Infographic]

The How-To Guide to Responsive Email Design [Infographic] | Personal Branding and Professional networks | Scoop.it

Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47% of email opens are on a mobile device, and some brands see upwards of 70%. These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates.


This infographic is a how-to guide showing what is possible with responsive email design and how to implement these concepts successfully.


Via Lauren Moss
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Mr Tozzo's curator insight, September 18, 2013 2:24 PM

The How-To Guide to Responsive Email Design [Infographic]

Rescooped by Philippe Trebaul from Veille Informatique par ORSYS
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iOS 7 version bêta : présentation des principales nouveautés

Yannick Delsahut (expert mobilité et formateur ORSYS) vous présente un aperçu des principales nouveautés offertes par l'iOS 7. Vous avez des questions ? Rejo...

Via ORSYS Formation
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Rescooped by Philippe Trebaul from visualizing social media
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Small Business Field Guide to SoLoMo (Infographic)

Small Business Field Guide to SoLoMo (Infographic) | Personal Branding and Professional networks | Scoop.it

Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.


You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach.


Via Lauren Moss
Philippe Trebaul's insight:
Small Business Field Guide to SoLoMo (Infographic).

"Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.


You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach".


















Small Business Field Guide to SoLoMo (Infographic) via @MYDstudio http://sco.lt/...


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Pedro Barbosa's curator insight, February 2, 2013 4:01 AM


SoLoMo Trend


Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

Mike Gingerich's curator insight, February 2, 2013 2:20 PM

Good infographic on SoLoMo and the rise of mobile!

Rescooped by Philippe Trebaul from Web Marketing : Tendances, Chiffres, Infos
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19 Mobile Apps for Web Marketers

19 Mobile Apps for Web Marketers | Personal Branding and Professional networks | Scoop.it
Business is mobile. Here are 19 apps that can help your marketing, and keep track of results, on the go. Content Curation and Publishing Pocket This app allows you to ...

Via SamWeb
Philippe Trebaul's insight:
19 Mobile Apps for Web Marketers.

"Business is mobile. Here are 19 apps that can help your marketing, and keep track of results, on the go. Content Curation and Publishing Pocket This app allows you to" ...
19 Mobile Apps for Web Marketers via @SamWebTourisme http://sco.lt/...


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Rescooped by Philippe Trebaul from Social Media - Web 2.0 L'Information
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L'entreprise s'apprête à entrer dans une ère post-digitale | L'Atelier: Disruptive innovation

L'entreprise s'apprête à entrer dans une ère post-digitale | L'Atelier: Disruptive innovation | Personal Branding and Professional networks | Scoop.it
Lorsqu'une nouvelle technologie est parfaitement intégrée à la société, et adoptée par les entreprises, elle constitue une nouvelle norme. Il se peut que nous passions bientôt de l'ère digitale, à une ère post-digitale.

Via Henri Lefèvre, Fabien Boschat
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