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Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.
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Excellent article on the impact social media has on digital innovation. I particularly like the reference to content specific networks based on the interest graph becoming an adjunct, if not a replacement for broad-based social networks.
Wow. This is one of the most insightful articles I've read in a very long time...
Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea.
"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."
Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard.
I am now following Clinton Bonner on Twitter.