personal branding
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One Word That Defines a Great Personal Brand

One Word That Defines a Great Personal Brand | personal branding | Scoop.it
Julia Allison, one of the Web's biggest self-promoters, explains how to define your brand before others do it for you.
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Why Flexibility Is Your Key to Personal Branding Success

The following is the ninth in the series "Personal Branding For A Better Life," in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal
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10 Easy Things That Will Make You Happier, Back...

10 Easy Things That Will Make You Happier, Back... | personal branding | Scoop.it
10 Easy Things That Will Make You Happier, Backed By Science - The Mind Unleashed on Making #love and making personal #branding curated by Ricard Lloria (10 Easy Things That Will Make You Happier, Backed By Science - The Mind Unleashed | @scoopit ...
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Five Social Media Tips for Millennials and You to Manage Your Personal Brand Online

Five Social Media Tips for Millennials and You to Manage Your Personal Brand Online | personal branding | Scoop.it
All of us, regardless if we are a recent graduate or a seasoned professional, can learn to manage our personal brand online. (RT @federicosmanio: Think before click "SEND". 5 tips for online #personal #branding.

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3 Strategies to Encourage Increased Business | Personal Branding ...

3 Strategies to Encourage Increased Business | Personal Branding ... | personal branding | Scoop.it
The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts. ... Adapting this one type of community service to the online world will enable you to potentially reach millions.

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Making Sure Your Traffic Sources Are Aligned With Your Content Marketing and Social Media Strategies | Gary Hyman|Social Media|Personal Branding|Strategy|Coaching|Consulting

Making Sure Your Traffic Sources Are Aligned With Your Content Marketing and Social Media Strategies | Gary Hyman|Social Media|Personal Branding|Strategy|Coaching|Consulting | personal branding | Scoop.it
Your Content Marketing and Social Media Strategy cannot function in a void. Even though you can not physically see your audience o

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Branding 101: How to discover your Personal Brand

Branding 101: How to discover your Personal Brand | personal branding | Scoop.it
One part celebrated TEDx-er, one part marketing guru, and one part all around great guy, Bobby Umar has over 20 years' experience in leadership training and professional development through conference (RT @raehanbobby: How to discover and craft your...

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John Michel's curator insight, November 3, 2013 12:24 PM

Words can be a powerful expression. So too can a Personal Brand be a powerful beacon. But most of all, you can be a powerful leader. You just need to know who you are, know what you want and then go make that positive impact.

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Finding Keywords to Manage Your Career | Personal Branding Blog - Stand Out In Your Career

Finding Keywords to Manage Your Career | Personal Branding Blog - Stand Out In Your Career | personal branding | Scoop.it
How do you know which keywords you should be using in your LinkedIn profile and other social media profiles? Everyone talks about keywords but how do you

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How CEOs Should Use Personal Branding to Drive Business - ClickZ | #TheMarketingAutomationAlert

How CEOs Should Use Personal Branding to Drive Business - ClickZ | #TheMarketingAutomationAlert | personal branding | Scoop.it
Given the ease of social media and other online channels, not using the CEO is a lost opportunity to cultivate the company\'s image in the minds of the media, prospects, and customers.

 

Key excerpt...

 

•  Objectives and strategy. What are the messages you need to communicate, and what are the best channels to reach your target market? Assuming there's already a general PR plan in place, start with a focus on online media and industry conferences.

Blogs. Get on a regular schedule to contribute to the company blog, or possibly create a CEO blog. Identify important industry blogs, publications, and other websites where the CEO can become a regular contributor.Conferences and other events. Create a strategy for speaking engagements at key industry events.LinkedIn. Enhance the CEO's LinkedIn profile and use it as a daily personal branding tool.The media. Identify primary and secondary media outlets. Create a plan to develop relationships with key media. (You or your agencies may already have relationships and media lists.)
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marketingIO's curator insight, July 30, 2013 6:40 AM

Proceed with caution. The "how" is described, but not the "why." And there are arguments that support not doing this. If you want to learn more, go here, click on Filter, and then select CEOs.


  • See the article at www.clickz.com
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INFOGRAPHIC: Personal Branding in 9 Simple Steps

INFOGRAPHIC: Personal Branding in 9 Simple Steps | personal branding | Scoop.it

"Here's a great Personal Branding infographic Enrico Bisetto at Sestyle."


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Marc Rougier's curator insight, November 4, 2013 4:15 PM
  1. Who are you?
  2. How are you perceived?
  3. What do you want to achieve?
  4. Create your brand!
  5. Create your eco-system!
  6. Create your network!
  7. Create original content!
  8. Get involved & share!
  9. Listen & monitor!
AlGonzalezinfo's curator insight, November 6, 2013 7:15 AM

What a valueable resource!  #1 and #2 are sooo critical in making everthing else work.  Love this. 

John Michel's curator insight, November 6, 2013 9:51 AM

His 9 basic steps to creating a personal branding strategy:

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Personal Branding In B2B Lead Generation

Personal Branding In B2B Lead Generation | personal branding | Scoop.it

"Markets constantly change, which calls for changes in your marketing and B2B lead generation as well. So, how does personal branding help you along your work?"


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Marc Rougier's curator insight, November 8, 2013 12:05 AM

Belinda Summers explores how Personal Branding helps also in B2B marketing.


"It is important to establish a personality, a human identity, for our brands. And we should start with ourselves."


Bottom line: personal branding is not only useful to your own career. It's also an asset for your business.

Cookjmc's curator insight, November 8, 2013 9:48 AM

In b2b marketing, with a lot of distracting noise across channels, it's important to remember that there is an opportunity to connect, share and educate within your own personal/business network. Your personal brand can help you accelerate relationship building. Tools like linkedin facilitate making this easier but other tools are checked up on to see and learn more about who you really are. Pay attention to the details and share what you know- your network might just need what your company is selling.

Marc Rougier's comment, November 8, 2013 12:21 PM
Thanks @Cookjmc. Agreed!
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Three Steps To Making Giving Your Personal Branding Strategy

Three Steps To Making Giving Your Personal Branding Strategy | personal branding | Scoop.it
Giving is one of the most powerful personal branding techniques. Learn the three-step process for integrating personal branding into your personal branding strategy.
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The Five Deadly Personal-Branding Illusions

The Five Deadly Personal-Branding Illusions | personal branding | Scoop.it
What the heck is a Personal Branding Illusion? That's a good question, but it begs the question "What is a Personal Brand?", so let's start there.A personal brand is nothing complicated or smarmy. It (RT @LinkedIn: Simply tell your story.
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Top 10 Career Practices to Learn from Administrative Assistants | Personal Branding Blog - Stand Out In Your Career

Top 10 Career Practices to Learn from Administrative Assistants | Personal Branding Blog - Stand Out In Your Career | personal branding | Scoop.it
“The only way to do great work is to love what you do.” – Steve Jobs * “Far and away the best prize that life offers is the chance to work hard at work (Top 10 Career Practices to Learn from Administrative Assistants | Personal Branding Blog - Stand...
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Digital Leadership Business Class: InfoGraphic - Digital Personal ...

Digital Leadership Business Class: InfoGraphic - Digital Personal ... | personal branding | Scoop.it
Digital Marketing Basics, FAQ's, History, Checklists, Toolkit's, Tips & Tricks, Trends List, Self-help guides, Digital Positioning & Customer Acquisition Strategies, Digital Brand and Online Reputation Management & Digital ...

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How to Build a Business Plan For Your Personal Brand - Entrepreneur

How to Build a Business Plan For Your Personal Brand - Entrepreneur | personal branding | Scoop.it
How to Build a Business Plan For Your Personal Brand Entrepreneur The following is the sixth in the series "Personal Branding For A Better Life," in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a...

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7 Personal Branding Strategies for Women Business Leaders

7 Personal Branding Strategies for Women Business Leaders | personal branding | Scoop.it
Tweet (7 Personal Branding Strategies for Women Business Leaders http://t.co/8FJLy3w5YD)

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, November 11, 2013 11:15 AM

If you are in London on 20 Nov it will be worthwhile booking to come to this event.

 

Serious Networking, Top Speakers and Fun, Fun, Fun

 

Join us at ‘The social Media Business Club’ on 20 November in Piccadilly 

 

Here is the link for more info https://social-media-business-club.eventbrite.co.uk/ ;

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Your Personal Branding Website

Your Personal Branding Website | personal branding | Scoop.it
The “About Me” page is the place to tell your story: how you became interested in your field, how you have evolved into an industry expert and what level of experience you have.

Via Stefano Principato
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Stefano Principato's curator insight, October 16, 2013 6:00 AM

Your personal branding website is a crucial element of your overall strategy, so be sure to include these eight important components.

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Why Wikipedia is a Powerful Marketing Tool for Personal Branding and Business

Why Wikipedia is a Powerful Marketing Tool for Personal Branding and Business | personal branding | Scoop.it
Have you ever searched something on Google? Then you must have seen the relevant Wikipedia link in one of the top five results in Google’s search page. Just type in a search term like “Jeff Bullas” or “Linkedin” and see for yourself.

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Why Visual Content Is Important For Personal Branding

Why Visual Content Is Important For Personal Branding | personal branding | Scoop.it
How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not

Via Stefano Principato
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Stefano Principato's curator insight, November 2, 2013 12:19 PM

A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.

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How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert

How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert | personal branding | Scoop.it
Here are five ways to measure the success of your personal branding strategy on LInkedIn.

 

Digest...

 

-- >  Get Your LinkedIn Profile to Show Up On Search More. The more times that your LinkedIn profile show up in search; the chances that you will be found are increased!  Keeping your profile’s headline, summary, and job experience current and refreshed with relevant key words will increase the amount of times that you will show up in search. 

-- >  Increase The Potential Reach Of Your Personal Brand And LinkedIn Profile. More daily updates and LinkedIn Group updates will increase your potential brand impressions. When you send out a LinkedIn update more than your followers see you message.

-- >  Increase The Amount Of Times Your LinkedIn Profile Is Viewed And Considered. Many things affect profile views, ranging from who you just met at a conference to the quality of content that you distribute on LinkedIn. When your weekly profile views increase on an ongoing basis, then you know you are likely doing something right on LinkedIn.

-- >  Increase The Amount Of Expertise LinkedIn Endorsements That You Receive. When your network sees regular updates with great content, then you are likely to come to mind when they have the chance to give you a Skills and Expertise endorsement. Skills & Expertise endorsements are a key driver that impacts your search results, ranking your higher based on the amount of endorsements that you maintain.

-- >  Increase The Amount Of LinkedIn Invites You Receive. Your inside-LinkedIn activity and your outside-LinkedIn activity, such as thought-leader blogging, speaking or networking, should lead to an increased amount of people who want to connect with you on LinkedIn.

 

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marketingIO's curator insight, October 20, 2013 8:33 PM

The easiest ones to tackle: endorsements and invites. Endorse others and they will reciprocate.

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Personal branding

In this presentation, I will be describing different steps for your personal branding. If you have a USP, don’t just tell, Speak out loud about it.


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The 4 Ps of Traditional Marketing applied to Personal Branding

The 4 Ps of Traditional Marketing applied to Personal Branding | personal branding | Scoop.it
The lessons of traditional marketing can apply to how you present yourself online.

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Marc Rougier's curator insight, November 14, 2013 6:47 PM

Sudy Bharadwaj explains how to use the 4 Ps of traditional marketing to develop your own brand.


  1. Product: be consistent and recognizable
  2. Price: Know your value
  3. Place: recognize your niche
  4. Promotion: communicate your brand


These classical Ps indeed apply to personal branding. But in our online world, the 4th one take a whole new dimension. Knowing your audience and feeding it with frequent, relevant and high quality content is key to promote yourself and is an important task in developing your online personal brand.