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Can Creative Web Design and SEO Web Design Work Together to Build a Better Site?

Balancing creative web design with tech equals a winning combination. Incorporating creative web design with SEO best practices can increase traffic, convert visitors, and help your small business increase profits. But, there are many moving parts involved in all of the most effective web design projects. Coordinating them so they work together in harmony is not so simple. It takes tremendous planning, foresight, and consideration to get all of those pieces of the puzzle in just the right places. An interactive, trendy, flashy, and creative web design has the human appeal your real live visitors like to see. In contrast, SEO web design is the muscle that works behind the scenes to ensure those real live people actually see your site. These two concepts have different but related jobs. So how can creative web design and SEO web design work together to build a better site? Creative Web Design and SEO: Strike a Balance Website success all comes down to achieving a delicate balance amo
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What Google SEO Tools Do I Really Need? Advice from an SEO Consultant

Here are 4 Google SEO tools every Internet marketer should be using With tons of online resources available to assist Internet marketers, it can be hard to determine which Google SEO tools are a good fit for your needs. But there are a few tools everybody with a website should learn how to use. The good news is you don’t have to be an expert in HTML coding or website architecture in order to use these free resources. Here are two Google SEO tools and two other resources that can help you quickly take your website to the next level: Bing Webmaster Tool The Bing Webmaster Tool makes keyword research a snap. You simply enter your proposed keyword, select a date range to search (you can search up to 6 months of traffic history), and the tool displays how many times the keyword showed up in organic Bing searches in that time period. In fact, this is the only keyword tool from a search engine based on organic search history. Google s Mobile Friendly Test You know by now the majority of pe
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Google AdWords Express vs. Google AdWords: Which One Wins When It Comes to Small Business?

There’s no real competition in a Google AdWords Express vs. Google AdWords face-off Google AdWords Express vs. Google AdWords – this is a decision many small businesses ponder as they delve into the realm of online marketing. The Express version offers a quicker set-up and more hands-off ad management. The traditional AdWords platform offers up more robust reporting and controls. Trying to decide which is the better choice for you? Keep reading to learn why Google AdWords Express just doesn’t measure up vs. Google AdWords. Get the Full Report with Google AdWords First, let’s talk about that reporting thing. Google Analytics provides an incredible amount of data about how people find a website, how they behave when they are on the site, and the purchases they make. Google Analytics shows which ad or link a person clicked on in order to reach your website. But when Google Analytics is linked to an AdWords Express account, the data is displayed in the AdWords Express dashboard, a
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Is Your Website Ready to Pass the Google Mobile Friendly Test?

Are You Failing The Google Mobile Friendly Test Are you ready to run a Google mobile friendly test on your small business website? In case you missed the news, Google is launching an updated algorithm that ranks a page’s mobile friendliness and includes that information in page ranking. In light of this information, right now is the time to test your site’s mobile friendliness. In short, when each of your pages is crawled by Google, the algorithm will take into consideration whether the page is optimized for hand held devices. Pages Google considers mobile friendly will enjoy a better slot in the rankings. So what does this mean for your websites? It means you have until the launch date, April 21, to make sure your site is set up for mobile devices. That’s when the new algorithm will be activated. So ideally, each page of your website should be mobile-optimized by that deadline. This will help you maximize your search results with the new algorithm. Of course, you could update y
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SEO Company Kennesaw | Georgia Small Business Marketing

SEO Company Kennesaw | Georgia Small Business Marketing | PersistSEO | Scoop.it
Our Kennesaw SEO company has a proven 6 year track record of getting results for our small business customers. Call (770) 580-3736 for a free consultation.
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Are You Focusing on Content Marketing for the New Year? Why It Should Be a Priority in Your 2015 Small Business Marketing Plan

Why should you start your small business marketing with a content marketing plan? Has your 2015 small business marketing plan begun to take shape? Or are you still trying to figure out where to start? We humbly suggest you consider starting with your content marketing strategy. Some experts believe content marketing is more important for smaller businesses than big companies, because it’s a great way to build up the brand recognition the big guys already have. If you need more reasons, keep reading to learn more information about why content marketing should be a priority in your 2015 small business marketing plan. Content Marketing Drives Traffic Content marketing is a fantastic way to drive traffic to your website, where visitors enter your sales funnel and work their way toward becoming customers. Creating original, interesting, useful, and compelling content will keep people coming back for more, and each visit increases the likelihood that a person will make a purchase. If you
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6 Ways the Right Internet Marketing Consultants Could be the Answer to a Breakthrough Year in 2015

Internet marketing consultants eliminate the learning curve & create traffic fast. Getting started with a new Internet marketing campaign can seem extremely daunting to the average entrepreneur. The process is easily streamlined and simplified by bringing onboard good consultants. When you’re looking to make more money, it might seem counter-intuitive to hire someone who will cost you money. However, good consultants will pay for themselves, and then some. In case you’re skeptical about it, here are six ways the right Internet marketing consultants could lead you to a breakthrough year in 2015: 1. Software mastery is a major asset to most small and mid-sized businesses. Hiring a consultant who already knows how to maintain your website, manage your social media channels, and update your drip email campaigns can save you massive amounts of time. These tasks typically require their own software programs, and learning how to use them all can involve a pretty steep learning curve. Tha
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3 Surprising Ways Web Design is Vital to Successful Inbound Marketing

How can you begin a successful inbound marketing plan? Start with good web design. Effective web design is always part of any successful inbound marketing strategy. Think of your website as the hub of your entire inbound marketing empire. All of your videos, social media shares, blogs, and all other written content points your prospects back to a strategic landing page on your website. Therefore, having a well-planned website is crucial to ensure that visitors find the information they need, and then feel compelled to make a purchase. Web design goes far beyond picking background colors and fonts. Poor web design will stop sales momentum before it even begins. Excellent web design can propel sales far past your current goals. Every element of your web design can have far-reaching consequences on the success or failure of your inbound marketing plan. Here are three surprising ways web design is vital to successful inbound marketing: 1.  The design of your sales page in particular is e
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What is Content Marketing and Why is it Important to Your Small Business Marketing Plan?

Good content is crucial to any small business marketing plan. If you are in the midst of creating your small business marketing plan, you have probably heard and read a lot about content marketing. Content marketing is the process of creating and sharing written content that is of some value to your ideal customer. The goal is to increase your customer base by giving your prospects useful, interesting, and/or compelling information via your written content. It can be hard to understand what content marketing is because it can encompass so many things. You can market content solely on your website via your landing pages. Publishing regular blogs on your website is also a great way to capitalize on your site and keep readers coming back for more valuable or interesting information. There are specific SEO strategies to optimize your content so that your prospective customers can find your website on related keywords.  Having fresh, compelling content can be of tremendous benefit to your
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5 Ways to Gain an Online Marketing Advantage over the Competition

Use these tips to discover your business’s online marketing advantage. In the quest to develop an online marketing advantage, many marketers find themselves struggling to keep up with their incredibly ambitious plans. Others flail about, running from one incomplete project to the next, constantly coming up with new ideas that will never be seen through to fruition. Still more marketers are left unsure about where they should even begin. Forgetting to do the necessary research and develop action plans are sure paths to failure. Just like many other things in life, there is a tried and true formula for getting an online marketing advantage over your competition. It all takes patience and consistency, but the hard work will pay off in the end if you stick to the formula. Here are 5 tips to help you gain an online marketing advantage over the competition: 1.  Use a three-prong content approach. Combine search engine optimization, content marketing, and social media marketing so each ef
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Small Businesses Should Understand the Definition of Inbound Marketing

What does the definition of inbound marketing mean for your business success? The definition of inbound marketing includes any marketing efforts meant to attract more visitors to your website. Good inbound marketing should generate interest in your products or services, identify your company, and draw your targeted customers to your website. This is opposed to outbound marketing: expensive marketing methods like billboards, radio spots, and magazine ads that you put out to the general public, in the hopes of luring in specific customers. If you have ever watched the hit television show Mad Men, then you have a pretty good idea of how traditional marketing works. But in the world of Mad Men, the ad creators use nationwide print ads and television commercials to sell products that were widely desired in 1960s America, such as cigarettes and pantyhose. Today’s small business is far more likely to be targeting a very narrow portion of the population. If traditional outbound marketing is
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Google Penguin Refresh – What Does it Mean for Small Businesses?

What is the Google Penguin Refresh and What Does it Mean for Small Businesses? It seems that we may have experienced a Google Penguin Refresh on Saturday, October 18, 2014.  One of our clients just experience a 7 page jump on one of their penalized keywords.  It should be noted that our client was utilizing a different SEO company and hired us to help them recover.  For those that have worked so hard over the past year cleaning up unnatural links on low quality websites, this day may go down as a joyous occasion.  But, for those who have been practicing unethical SEO, they might find themselves kicked out of the search results altogether. Several weeks ago, I wrote an article about the different types of algorithm changes at Google.  Today, I want to focus on the Google Penguin algorithm and how it can affect small businesses.  There are a few things you need to understand about a Google Penguin penalty: Google Penguin does not penalize your entire website or a specific page. Th
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Using Social Media Can Impact Your Business

How can using social media make your traffic explode? Using social media to grow your website’s traffic can increase your bottom line. There are still a lot of doubters out there who believe that social media is merely a place for teenagers and social savvy college students to waste time. But top entrepreneurs pay attention to trends and statistics. They know that millions of potential clients are using social media platforms every day not just to check-in with friends and post selfies; people are shopping for goods, services, and information on social media in a major way. If you are a social media doubter who is curious about how using various platforms might impact your business, then this blog is for you. You probably have questions about how using social media can increase sales for your company. There are actually lots of social media marketing ideas to consider. Deciding which social media strategy to pursue will depend on your business and the resources you have available to
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The 3 Most Important Ways a Professional SEO Company Can Affect Your Business

What’s it like to work with a professional SEO company? Few entrepreneurs, with the exception of a professional SEO company, have the resources on hand to develop and maintain their website in-house. The first couple years of business are a crucial time that can determine whether your company sinks or swims, so it’s important to have all of the puzzle pieces put together as early as possible. A website that effectively converts visitors into customers should be considered a crucial part of any new company’s marketing plan. So how are you supposed to build and maintain a decent website when you are already buried in work? Rest assured you are not the only entrepreneur facing this dilemma. Outsourcing your website development and maintenance to a professional SEO company is likely an affordable and effective option for you. Here are the three most important ways a professional SEO company can affect your business: A professional SEO company can help your business do better by impr
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5 Ways to Optimize Your Site for Google and Humans

Wondering what the best ways are to optimize your site for Google to get to the top of the search engine results? Trying to figure out how to optimize your site for Google can be confusing and frustrating. A quick internet search on the topic will turn up lots of articles and blogs about it, each describing a different path to successful optimization. And if you’re not a technical guru, the terminology in those articles can be intimidating. But fear not – there are some universal tips every SEO pro offers every client, every time. These are the tried and true methods of improving the fruits of your online marketing labors. And the good news is the tips that make your website useful and readable for human visitors will also attract more search engine traffic. Here are five tips from the experts on how to optimize your site for Google and humans: Place internal links on your website. Sending your readers to other pages of related content within your website will show the search engi
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3 Ways SEO and Content Marketing are the Perfect Combo Pack for Your Business

How to make your content marketing playbook effective in three steps. A complete content marketing playbook contains a multitude of moving parts. Whether you are focusing your online marketing on local customers, a global audience, or a bit of both, you will still find yourself juggling several ongoing projects to accomplish your goals. Among the required pieces of a content marketing playbook are search engine optimization (SEO), content, social media sharing, images, videos, link-building, and online reviews. There are a thousand other things you could add to the list, but these are universally required for content marketing success. So you’ve built a website. Your Facebook page is set up. Maybe you’ve even shot a neat video or two. How do you make all these moving parts proceed in unison? When your online marketing plan is in motion, you want these elements to work together like a well-rehearsed football play; it shouldn’t look like a pre-k gym class. 3 Step Content Marketin
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3 Proven Tips on How to Speed Up Your Website

Speeding Up Your Website Could Result in More Traffic, Better Engagement, and an Increase in Leads Understanding how to speed up your website can be a challenge to a novice webmaster or small business owner. Tackling this important issue, however, can improve your ranking on Google and help your small business increase traffic and boost lead generation. Page speed can be defined as the time it takes for your site to completely download the content of a specific page on your website and can also be measured by the time it takes for your browser to receive the first byte of information from the web server.  Way back in 2010, Google announced that it uses page speed in its algorithm to determine search results. Given this fact, along with studies indicating that fast websites convert better, it s important that we follow these few tips. Upgrade Your Hosting Plan or Consider a New Host You can check your page speed for free on Google Pagespeed Insights. If your score is low and sugg
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Marietta SEO Company - Atlanta Small Business Marketing

Marietta SEO Company - Atlanta Small Business Marketing | PersistSEO | Scoop.it
Are you doing SEO the right way? Learn about our trusted SEO company near Marietta and how we can help your small business get more leads and sales opportunities.
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How the Right SEO Web Design Can Really Affect Your Rankings and Double Your Revenue

Did you know the right SEO web design is the cornerstone of every successful Internet marketing plan. Having the right SEO web design in place is the cornerstone of a successful online marketing campaign. Optimized, engaging content that runs visitors through the sales funnel and converts them into customers is the goal, but it sounds easier than it usually is. Carefully going through the four steps of web design – planning, design, development, and management – is the best way to ensure a good outcome for your Internet marketing plan. Keep reading to learn how having the right SEO web design in place can affect your search engine rankings and double your revenue in 2015. Planning and Research Planning ahead before taking action is crucial to understanding the expected outcomes of the web design. It’s important that your web designer thoroughly comprehends what your business is all about, and how you wish to communicate with your visitors and customers. Good research and consult
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What Does Successful Online Marketing Look Like? Here’s an Insider Glimpse

Here are some common characteristics of successful online marketing plans. The goals for any successful online marketing plan are to drive traffic to a sales page, capture leads, and convert visitors into customers. And if you can manage to make some of those customers regular or repeat clients, you’re doing even better. So what does it take to quickly and efficiently move prospects through your sales funnel? Here are some of the most important characteristics of successful online marketing: Thoroughly Researched A complete understanding of your audience must be the starting point for your online marketing plan. Who wants or needs your products and services? How do those people like to communicate? What’s the best way to reach that segment of the population? Knowing as much as possible about your target audience will be the driving force behind the rest of your plan. Smartly Designed Successful online marketing begins with a user-friendly website full of targeted content. Each pag
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Marietta SEO Company - (770) 580-3736 - PersistSEO, LLC - YouTube

http://www.persistseo.com Our SEO Company, near Marietta, Georgia, provides a winning combination of SEO, Content Marketing, and Social Media Marketing, that...
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The Worst Search Engine Optimization Advice We’ve Ever Heard

This search engine optimization advice should be forgotten immediately. Since just about everyone is on the internet now, tons of people seem to have search engine optimization advice to share. Lots of people are still sharing information that was effective several years ago, but if used today, would sink a sales page in no time. You can’t believe everything you read or hear, especially when it comes to SEO. The search engines are constantly evolving, and what worked last week might be ineffective tomorrow. Over the years we have heard some really bad search engine optimization advice; here’s the worst we’ve ever heard: If you simply write great content, the link building will happen naturally. We wish this were true. Unless your website is on par with the big guys, such as The Huffington Post, you will have to promote the heck out of your awesome content in order to build links to it. This is where social media can become the hero of the day. Submit to all of the directories fo
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Think You Know About Effective Social Media Marketing? Think Again

Get expert advice for social media marketing success. Social media marketing goes far beyond starting a Facebook page and putting some product photos on it. Just as an effective website needs excellent content, so do your social media accounts. Excellent content has to go past images of your products – engaging followers with other stories that are of interest to them gives your social media persona a human face. It makes your followers believe you truly understand them. Here are our best tips for developing an effective social media marketing strategy: Start with some basic research into your ideal client base. Determine what your average client looks like, and this information will guide you to the social media marketing strategies most effective for reaching those people. Here are a few basic questions to start with along with advice about how the answers might guide your social media efforts: Male or female? For example, if most of your client base is female, keep in mind about
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The Most Important Considerations When Hiring an SEO Consulting Company for Your Business

How can you find the right SEO consulting company for your needs? The process of hiring an SEO consulting company to improve your search engine ranking should not be taken lightly. You don’t want to entrust your company’s website, online content – heck, its entire reputation to just anyone. Think of your SEO consulting company as a babysitter for your business; would you leave your newborn child with someone off the street, with no references or qualifications? Of course not – so vet your SEO consultant at least as rigorously as you would a babysitter. Always check into several SEO companies so that you can see what the good, the bad, and the ugly have to offer. You may have to search outside of your geographic location to find a company that’s a good fit for you. To help you narrow the field, here are several important things to consider when you are hiring an SEO consulting company for your business: Beware of a SEO consulting company that makes seemingly impossible promis
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How Online Marketing Solutions Affect Your Bottom Line in a Very Real Way

Do you know how online marketing solutions secure traffic streams? Find out here. If you aren’t leveraging a variety of online marketing solutions for your company, then you are not maximizing your website’s potential profits. Not even close. The range of available online marketing solutions includes some things that every business should use. Some are options that work well for some businesses but not others. Assess your company to determine where it falls. If you do, or plan on doing, any local marketing whatsoever, then you need to claim your spot with Google My Business. The process is easy: Go to the Google My Business page. Enter your company’s location. And complete your company profile to 100%. Be sure to add a profile picture, a cover page, office hours, a lengthy description to pitch your products and services, and an appropriate category.  Now local prospects are far more likely to find you when they use Google to locate businesses like yours. Your business will also
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