2014 showed us so much change within online marketing, particularly the massive boom in content marketing. 2015 is a different year and more change is inevitable. Will content marketing still have such a huge presence? Will it evolve or become replaced by something else completely different? Take a look at this infographic to get a clear picture of marketing world.
TweetBe Sociable, Share! Tweet Related columns: News on mobile: better be a Danish publisher than a Japanese one Tweet This is the second part of our Mobile facts to Keep in Mind (see last week Monday Note – or here on Quartz). Today, a few more basic trends and a closer look at healthy markets(...)
What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…
Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.
Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:
• Keep Up With Your Plus Stream
• Share Content Daily
• Reach Out to Influencers
• Use Google Hangouts
• Use Communities
• Monitor Follower Growth
Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....
Médiamétrie détaille les usages de la tablette en France à partir des derniers résultats de ses études : Media in Life, Home Devices et Web Observatoire. Près d’un foyer français sur 3 est équipé d’une tablette et 10,3% des individus de 13 ans et plus ont au moins un contact quotidien avec la tablette, un chiffre qui grimpe à 14,1% chez les CSP+ et 15,6% chez les 25-34 ans.
...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes.
But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered.
What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?...
In the world of content, too many marketers burden themselves with the “more is better” mentality. Create as much content as possible and that’s how the world (and Google) will find you.
On the other hand, what if you could create better content, more often?In order to help guide you, here are 8 different ways to use Google Analytics to help you not only ask the right questions, but also navigate through the various reports to find the answers. For the most part, these are in order of easiest to hardest as far as GA-savviness....
You already know social media works.The question is, how to make it work best for your business.
The key is finding best practices that complement your marketing strategy.
A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.
Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media into nine of today’s hottest social networks, including real business examples and a handy Infographic!...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.