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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Performance digitale | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.

Via Neil Ferree
PERFORMANCE DIGITALE EXPO's insight:

Pour éviter le trop de hashtags

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Neil Ferree's curator insight, July 27, 2014 4:33 PM

Top hashtags found on Twitter when Social Media Marketing is the topic being tweeted include:


  • #socialmedia
  • #SMM
  • #twitter
  • #contentmarketing
  • #social
  • #content
  • #marketing


RiteTag - RiteTag helps ensure that the tags you use are well-chosen by showing you how good, great, or overused a particular hashtag is.


Tips on how to manage your social media presence

2DiFore Marketing Solutions's curator insight, July 28, 2014 12:27 PM

Consistency in your daily marketing is extremely important but how do you get it done? Have you had the chance to use hashtags lately? We here at #2difore give it a shot weekly....

Martina Patone's curator insight, July 29, 2014 7:50 AM

hashtag

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Content, Mobile, Personalization - Digital Marketing Predictions for 2015 - #infographic

Content, Mobile, Personalization - Digital Marketing Predictions for 2015 - #infographic | Performance digitale | Scoop.it

2014 showed us so much change within online marketing, particularly the massive boom in content marketing. 2015 is a different year and more change is inevitable. Will content marketing still have such a huge presence? Will it evolve or become replaced by something else completely different? Take a look at this infographic to get a clear picture of marketing world.


Via Kamal Bennani
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Marco Favero's curator insight, October 11, 2014 5:27 PM

aggiungi la tua intuizione ...

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The Future of Mobile Apps for News

The Future of Mobile Apps for News | Performance digitale | Scoop.it
TweetBe Sociable, Share! Tweet Related columns: News on mobile: better be a Danish publisher than a Japanese one Tweet  This is the second part of our Mobile facts to Keep in Mind (see last week Monday Note – or here on Quartz). Today, a few more basic trends and a closer look at healthy markets(...)

Via Olivier Cambournac
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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Performance digitale | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
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Rachel Turner Dool's curator insight, October 26, 2014 6:47 AM

Wow! what a list of stats. Some really interesting ones here...

CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Performance digitale | Scoop.it
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web anal…

Via Stefano Principato
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Igor Tishkin's curator insight, August 15, 2014 9:08 AM

На самом деле, я не считал их количество. Но автор статьи убеждает, что их свыше тридцати. Поверю на слово. Тем более, что там действительно есть чем поживиться и протестировать.

Olga Senognoeva's curator insight, August 15, 2014 9:50 AM

Предлагается карта контент маркетинговых инструментов, доступных для интернет-маркетолога.

 

В числе прочего:

 

Вебинар Инструменты:

 

ReadyTalk - Это он-лайн инструмент конференций предлагает единый интерфейс для сетевых, аудио и видеоконференций, а также возможность записи и поделиться вебинары и интеграции с мобильной конференц-связи.

 

Вебекс - Использование продуктов Вебинар Cisco, пользователи могут провести или присутствовать на заседаниях, используя видео высокой четкости, обмениваться файлами и многое другое.

 

BrightTalk - Запуск интерактивных вебинары с функциями, включая реального времени опросов, скачивание, вопрос и ответ, и многое другое.

 

GoToMeeting - Это он-лайн платформа встреча позволяет пользователям размещать неограниченное встречи с до 25 участников и поддерживается для Mac, PC, мобильный, Ipad, и Android.

 

iMeet - облако основе видеоконференций платформа, которая позволяет до 15 человек для переговоров с помощью веб-камер.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | Performance digitale | Scoop.it

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

 

Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:

• Keep Up With Your Plus Stream

• Share Content Daily

• Reach Out to Influencers

• Use Google Hangouts

• Use Communities

• Monitor Follower Growth

 

Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....


Via Jeff Domansky
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Getplus's curator insight, August 19, 2014 4:58 AM

Inbound marketing et Google plus. Tout est dans la creation et la diffusion de votre contenu via google plus.

Gonzalo Moreno's curator insight, August 19, 2014 5:16 AM

Este año me pongo con Google+... Lo juro!

jaycee.eteamsys's curator insight, August 19, 2014 9:51 AM

It's all about sharing !

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Content Marketing Optimization

Content Marketing Optimization | Performance digitale | Scoop.it
Here is the ultimate guide to content marketing optimization. It breaks content optimization into 5 categories with 50 tactics. It's more than just search!

Via Neil Ferree
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Neil Ferree's curator insight, August 11, 2014 6:00 PM

Having a Content Marketing System is no longer an option. The social web makes it possible for personal brands and big brands alike to promote their content hereby raising the bar to be heard much higher.


It's critical that you are able to maximize your social media presence and convey your expertise and influence as an Authority in your niche.

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Time for a data-driven approach to marketing - Marketing Interactive

Time for a data-driven approach to marketing - Marketing Interactive | Performance digitale | Scoop.it
Time for a data-driven approach to marketing
Marketing Interactive
We have read a lot on how digital online platforms are real time in terms of analytics and we need not focus on that again.
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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Performance digitale | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...

Via Stefano Principato
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Bell Média Ventes's curator insight, August 7, 2014 2:26 PM

Très intéressant, si on ne considère pas la portion des contenus.

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How to Manage Your Social Media Presence

How to Manage Your Social Media Presence | Performance digitale | Scoop.it
Follow this blueprint to manage your social media presence so when someone Google's your name, your social profiles are compelling and social engaging.

Via Neil Ferree
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Pamela Perry King's curator insight, August 11, 2014 1:40 PM

Excellent way to manage "Your Brand"

Randy Bauer's curator insight, August 20, 2014 12:52 PM

Neil Ferree provides a complete blueprint to managing your social presence and how this promotes social engagement. 

A must reference for Social Media.

Adeel's curator insight, September 2, 2014 1:00 AM

Sky host makes web facilitating for domain &email registration as essential as could sensibly be normal. Our goal is to give negligible exertion & best web encouraging & we use breakthrough fittings for giving quality web encouraging organizations in Pakistan.

http://skyhost.pk

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The Huge List of 127 Marketing Tools (+11 Bonus Sales Tools!)

In search of new tools to optimize your marketing mix? We've compiled a huge list of 127 marketing tools (plus 11 bonus sales tools!) to help make you a more productive marketer. 


Via Stefano Principato
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C-Marketing's curator insight, August 6, 2014 6:28 AM

Une liste d'outils (gratuits ou non) pour booster votre marketing !  

scott penton's curator insight, August 8, 2014 12:23 PM

A huge list of tools for your business

Kathy Rester Fisher's curator insight, August 19, 2014 11:29 PM

I am ALWAYS looking for new ways to market my listings, my services and MYSELF.

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The Best Way to Engage Your Audience Is to Optimize Your Content

The Best Way to Engage Your Audience Is to Optimize Your Content | Performance digitale | Scoop.it
Many people ask us what we do. When we tell them we optimize content to better engage audiences, they ask, “How? Is it SEO? How do you know who our audience is? How can the tool help us if we have …

Via Stefano Principato
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10 Surprising Social Media Facts [INFOGRAPHIC]

10 Surprising Social Media Facts [INFOGRAPHIC] | Performance digitale | Scoop.it
Here's an infographic that lists ten essential facts you should keep in mind when using social media to market your business.

Social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet...


Via Lauren Moss
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THECR8TIVEs's curator insight, July 31, 2014 2:15 PM

Are you getting the most out of your social networks? if not read this

Tony Guzman's curator insight, August 1, 2014 9:46 AM

Infographic indicating some social media best practices

Two Pens's curator insight, August 1, 2014 12:36 PM

Finally. An infographic with both good design and great, relevant facts.

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7 Must-Have Networking Apps to Boost Your Social Media Marketing

7 Must-Have Networking Apps to Boost Your Social Media Marketing | Performance digitale | Scoop.it

Do you want to build strong relationships around your brand? This article shows how seven networking apps help you build relationships.


Via Kamal Bennani
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Big Data 100: Business Analytics

Big Data 100: Business Analytics | Performance digitale | Scoop.it

Below is the list from CRN Big Data. They also publish the 100 Big Data Management Companies and 100: Big Data Infrastructure, Tools And Services lists.…


Via Jeff Domansky
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Marco Favero's curator insight, September 25, 2014 5:52 PM

aggiungi la tua intuizione ...

Gonzalo Moreno's curator insight, September 26, 2014 4:26 AM

IT'S BIG DATA...!

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Les chiffres clés de la tablette pour la première fois dans l’étude Media in Life de Médiamétrie - Offremedia

Les chiffres clés de la tablette pour la première fois dans l’étude Media in Life de Médiamétrie - Offremedia | Performance digitale | Scoop.it
Médiamétrie détaille les usages de la tablette en France à partir des derniers résultats de ses études : Media in Life, Home Devices et Web Observatoire.
Près d’un foyer français sur 3 est équipé d’une tablette et 10,3% des individus de 13 ans et plus ont au moins un contact quotidien avec la tablette, un chiffre qui grimpe à 14,1% chez les CSP+ et 15,6% chez les 25-34 ans.

Via Olivier Cambournac
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MMA France's curator insight, September 1, 2014 4:51 PM

Le mobile, c'est aussi et de plus en plus des tablettes au bureau comme à la maison

Arnaud Courtillat's curator insight, September 2, 2014 3:43 AM

Instructif.

Suzana Biseul PRo's curator insight, September 3, 2014 9:03 AM

Les tablettes représentent un vrai succès. C'est addictif, on ne peux plus s'en passer.

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Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever | Performance digitale | Scoop.it

...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes.

 

But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered. 

 

What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 19, 2014 9:45 AM

Paul Roetzer looks at marketing automation, how it gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience. Stay tuned he says. This is only the beginning.


Thoughtful reading about the disruption coming soon in marketing. 9/10

Gonzalo Moreno's curator insight, August 20, 2014 3:27 AM

Thank god humans will keep behaving stupid, eventually!
Thus, only other stupid humans (AKA Marketers) will be able to predict and turn that into actions and strategies!

 

...I don't see marketers' future as sad and boring as accountants'!
:-P

Ben Ricchio's curator insight, August 20, 2014 9:00 AM

Interesting to consider we've only scratched the surface of digital marketing...

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8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing | Orbit Media Studios

8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing | Orbit Media Studios | Performance digitale | Scoop.it

In the world of content, too many marketers burden themselves with the “more is better” mentality. Create as much content as possible and that’s how the world (and Google) will find you.

 

On the other hand, what if you could create better content, more often?In order to help guide you, here are 8 different ways to use Google Analytics to help you not only ask the right questions, but also navigate through the various reports to find the answers. For the most part, these are in order of easiest to hardest as far as GA-savviness....


Via Jeff Domansky
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Jakarta Web Developer's curator insight, August 14, 2014 11:01 AM

8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing

Jakarta Web Developer's curator insight, August 14, 2014 11:02 AM

8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing

Miami Marketing Tools's curator insight, August 14, 2014 4:50 PM

Very interesting article about how to use Google analytics to meassure how well your online content is doing. 

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A Visual Guide to Social Media Best Practices

A Visual Guide to Social Media Best Practices | Performance digitale | Scoop.it

You already know social media works.The question is, how to make it work best for your business.

 

The key is finding best practices that complement your marketing strategy.

 

A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.

 

Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media  into nine of today’s hottest social networks, including real business examples and a handy Infographic!...


Via Jeff Domansky
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LocalMark's curator insight, August 14, 2014 9:05 AM

FINALLY! Thank you for making this. So helpful. 

Tahar Mehenni's curator insight, August 15, 2014 5:53 AM
1-Consultant- formateur ( pour les instiuts et centres de formation professionnels ansi que les écoles de marketing et management). 2-Consultant externe aux agences de marketing et communication. .....................étudie toute proposition............................. lien: mehennitahar@gmail.com
Gonzalo Moreno's curator insight, August 19, 2014 5:20 AM

It's GOOD!!

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How to use Social Data Analytics to Boost Social Media Marketing Productivity

How to use Social Data Analytics to Boost Social Media Marketing Productivity | Performance digitale | Scoop.it
Do you feel social media monitoring & analytics is taking away your time?
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Map Your Social Media Strategy to Success

Map Your Social Media Strategy to Success | Performance digitale | Scoop.it
Exploit the benefits of mind mapping to improve your social media strategy and lead your marketing efforts to imminent success!

Via Stefano Principato
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Juan Miguel Galeas's curator insight, August 8, 2014 12:46 AM

Mindmapping es una herramienta potente para llevar el registro de una sesión de brainstorming y ayudará para diseñar y comunicar mejor una estrategia.

Seth Levanen's curator insight, August 8, 2014 10:23 AM

I need to do this!

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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Performance digitale | Scoop.it
Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business. Every brand has a story to tell and at the pulse of this story rests the voice o…

Via Stefano Principato
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Jakarta Web Developer's curator insight, August 8, 2014 6:15 PM

35 Content Marketing Tools To Promote Your Brand

Jakarta Web Developer's curator insight, August 8, 2014 6:16 PM

35 Content Marketing Tools To Promote Your Brand

BillieJo AndRoger Elder's curator insight, August 9, 2014 2:38 PM

Great layout... love this..

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The words and phrases that convert are almost always simple (Infographic)

The words and phrases that convert are almost always simple (Infographic) | Performance digitale | Scoop.it
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are ...
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Jeff Domansky's curator insight, August 6, 2014 11:02 PM

Copywriters and content marketers take note.

wanderingsalsero's curator insight, August 7, 2014 5:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

Nicoletta Gay's curator insight, August 8, 2014 7:01 AM

How important are words for modern marketers?
Take a look at this infographic!

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The Inbound Marketing Methodology Explained [VIDEO]

The Inbound Marketing Methodology Explained [VIDEO] | Performance digitale | Scoop.it
Are you overwhelmed by all the moving parts of inbound marketing? Don’t be – sit back and let these short videos walk you through the methodology. Inbound marketing is a philosophy rooted…

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Top Social Media Branding Strategies For Aspiring Internet Marketers

Top Social Media Branding Strategies For Aspiring Internet Marketers | Performance digitale | Scoop.it
Social branding defines your ability to engage your target consumers and make them remember your business. Every internet marketer ensures to market their business brand in the social media. This is …

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Daniel Larkin's curator insight, August 1, 2014 8:01 PM

A great set of ways to optimise your marketing strategies

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6 Ways to Connect Online and Offline in Digital Marketing

6 Ways to Connect Online and Offline in Digital Marketing | Performance digitale | Scoop.it
Integrating online and offline marketing successfully is the answer to the findings of a study conducted by Intersperience, which revealed that 28% of 1,000 people are leading a life governed by mult…

Via Stefano Principato
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C-Marketing's curator insight, August 6, 2014 6:32 AM

Le marketing intégré (inbound & outbound, online & offline): voilà la vraie réponse pour tous les entrepreneurs !