Performance Advertising
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Use Content Strategy to Break Into a New Market - Marketing Interactions

Use Content Strategy to Break Into a New Market - Marketing Interactions | Performance Advertising | Scoop.it
I've been on a number of calls recently with companies that want to break into a new market. They think that content marketing may be the key, but are uncertain if they're right, as well as how to approach this new direction.
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Less is more: ook bij advertentiecampagnes

Less is more: ook bij advertentiecampagnes | Performance Advertising | Scoop.it
Bedrijven spenderen miljoenen aan het creëren van uitgebreide marketingcampagnes om hun producten en diensten onder de aandacht te brengen. Logisch dus dat er veel aandacht gaat naar het...
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With big data comes big responsibility - FT.com

With big data comes big responsibility - FT.com | Performance Advertising | Scoop.it
Big data is subject to much hype. The ability to manipulate vast swaths of information at warp speed is transforming businesses across the world. But as with all technologies there are risks.
Sanoma-PerformancePartnerships's insight:

Goede visie op het gebruik van (big) data.

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