What is content marketing? Content writer Andrew Healey discusses why businesses are turning away from outbound marketing in favour of content marketing.
Alfredo Romero's insight:
It is interesting to see that, although it is a new concept, some innovative companies have been doing content marketing for years. This just goes to prove that the basic markeitng skills (content, relationships, trust) are always in fashion. It is only the communications method that changes.
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How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.