PepsiCO Business
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PepsiCO Business
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Analysis - Coca-Cola Co better placed than PepsiCo as CSD spotlight hots-up - just-drinks.com (subscription)

Analysis - Coca-Cola Co better placed than PepsiCo as CSD spotlight hots-up - just-drinks.com (subscription) | PepsiCO Business | Scoop.it
Analysis - Coca-Cola Co better placed than PepsiCo as CSD spotlight hots-up
just-drinks.com (subscription)
PepsiCo, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information.
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PepsiCo's NFL Partnership Helps the Company Achieve $66 Billion in Sales Annually - Forbes

PepsiCo's NFL Partnership Helps the Company Achieve $66 Billion in Sales Annually - Forbes | PepsiCO Business | Scoop.it
The largest food and beverage company in North America, PepsiCo, is everywhere this Super Bowl week.  From sponsoring three awards during the NFL Honors awards show to being the title sponsor of the Super Bowl halftime show featuring Beyonce, Pepsi...
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PepsiCo aims for Trop50 to be market leader | News | Marketing Week

PepsiCo aims for Trop50 to be market leader | News | Marketing Week | PepsiCO Business | Scoop.it
PepsiCo hopes multi-million pound campaign and fashion focus will propel new low-cal juice brand to the top.
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Costco Kicks Out Coke And Replaces It With Pepsi In Food Courts

Costco Kicks Out Coke And Replaces It With Pepsi In Food Courts | PepsiCO Business | Scoop.it
Replaced by Pepsi.
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Pepsi EX Extra: All the Caffeine of Coffee in a Cool, Carbonated Can

Pepsi EX Extra: All the Caffeine of Coffee in a Cool, Carbonated Can | PepsiCO Business | Scoop.it
Pepsi Japan's new workplace coffee alternative, Pepsi EX Extra, offers a hot coffee cup's worth of caffeine in a cool can of carbonated cola.
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Behind The Brand: PepsiCo's Simon Lowden On Super Bowl Ad Strategy And Beyonce - Forbes

Behind The Brand: PepsiCo's Simon Lowden On Super Bowl Ad Strategy And Beyonce - Forbes | PepsiCO Business | Scoop.it
PepsiCo will have a big presence in Sunday's Big Game, with ads for Pepsi Next, Pepsi and Doritos; the winning "Super Kid" of Quaker's season-long program with NFL Play 60 will run the game ball onto the field, and Gatorade will have presence on...
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Competition

PepsiCo's competition

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Competition

The Coca-Cola Company has historically been considered PepsiCo's primary competitor in the beverage market,[27] and in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since both companies began to compete. In 2009, the Coca-Cola Company held a higher market share in carbonated soft drink sales within the U.S.[28] In the same year, PepsiCo maintained a higher share of the U.S. refreshment beverage market, however, reflecting the differences in product lines between the two companies.[28] As a result of mergers, acquisitions and partnerships pursued by PepsiCo in the 1990s and 2000s, its business has shifted to include a broader product base, including foods, snacks and beverages. The majority of PepsiCo's revenues no longer come from the production and sale of carbonated soft drinks.[29] Beverages accounted for less than 50 percent of its total revenue in 2009. In the same year, slightly more than 60 percent of PepsiCo's beverage sales came from its primary non-carbonated brands, namely Gatorade and Tropicana.[28]

PepsiCo's Frito-Lay and Quaker Oats brands hold a significant share of the U.S. snack food market, accounting for approximately 39 percent of U.S. snack food sales in 2009.[28] One of PepsiCo's primary competitors in the snack food market overall is Kraft Foods, which in the same year held 11 percent of the U.S. snack market share.[28]

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PepsiCo Culture | PepsiCo.com

PepsiCo Culture | PepsiCo.com | PepsiCO Business | Scoop.it
Welcome to the PepsiCo Corporate Site, makers of Pepsi-Cola, Gatorade, Tropicana, Quaker Oats, and Frito Lay.
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PepsiCo Our Mission and Vision | PepsiCo.com

PepsiCo Our Mission and Vision | PepsiCo.com | PepsiCO Business | Scoop.it
Welcome to the PepsiCo Corporate Site, makers of Pepsi-Cola, Gatorade, Tropicana, Quaker Oats, and Frito Lay.
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FoodBev.com | News | Pepsi and Starbucks team up to sell tea

FoodBev.com | News | Pepsi and Starbucks team up to sell tea | PepsiCO Business | Scoop.it
The two companies plan to give the Tazo brand greater exposure and expand distribution by integrating it into the Pepsi/Lipton Tea Partnership, expanding the joint venture between PepsiCo and Unilever...
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Starbucks History | PepsiCo & Starbucks join hands | Event view

Starbucks History | PepsiCo & Starbucks join hands | Event view | PepsiCO Business | Scoop.it
xtimeline is a free website that lets you create timelines and explore timelines about history, biography and more.
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PepsiCo could launch social vending machine in UK | News | Marketing Week

PepsiCo could launch social vending machine in UK | News | Marketing Week | PepsiCO Business | Scoop.it
Food and drinks business sees a new way to connect with UK shoppers.
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The No. 1 Reason Investors Are Mad At Pepsi's CEO Right Now

The No. 1 Reason Investors Are Mad At Pepsi's CEO Right Now | PepsiCO Business | Scoop.it
Why Pepsi's not winning the Cola wars.
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Pepsi Restructuring Hits Profits

Pepsi Restructuring Hits Profits | PepsiCO Business | Scoop.it
Pepsi plans to slash 8,700 jobs across 30 countries and increase advertising and marketing spending on its beverages.
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In Profit-Squeezed Year, PepsiCo Tops List of Food Processing’s Annual Top 100© Food & Beverage Companies

In Profit-Squeezed Year, PepsiCo Tops List of Food Processing’s Annual Top 100© Food & Beverage Companies | PepsiCO Business | Scoop.it
Food Processing's annual Top 100© list ranks the largest food and beverage manufacturers according to 2011 sales. This year PepsiCo Inc. remained on top as the largest food and beverage processor in the U.S.
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Coke, Pepsi, more to post calories on soda vending machines

Coke, Pepsi, more to post calories on soda vending machines | PepsiCO Business | Scoop.it
Now that Coca-Cola Co. , PepsiCo Inc. and other sugary soda producers are planning to list health information on vending machines, calorie counts aren’t just for the likes of McDonald’s and fast food joints.
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Mission Statement

The Pepsi Co Mission Statement:

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"To be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity."
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What's the company culture at PepsiCo? - Pepsico Jobs | Indeed.com

What's the company culture at PepsiCo? - Pepsico Jobs | Indeed.com | PepsiCO Business | Scoop.it
What's the company culture at PepsiCo?. Pepsico jobs forums.
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PepsiCo Values & Philosophy | PepsiCo.com

PepsiCo Values & Philosophy | PepsiCo.com | PepsiCO Business | Scoop.it
Welcome to the PepsiCo Corporate Site, makers of Pepsi-Cola, Gatorade, Tropicana, Quaker Oats, and Frito Lay.
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Partnership

partnerhsip

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Starbucks' relationship with PepsiCo dates back to 1994, when the two companies formed the North American Coffee Partnership (NACP) – a joint venture that helped build the RTD coffee category in the US through the development and distribution of Starbucks bottled Frappuccino, Doubleshot espresso, Doubleshot Energy + Coffee and other beverages.

"Unilever and Starbucks have been great partners of PepsiCo for over a decade, so culturally it's a great fit," said Mary Barnard, GM/VP, Pepsi/Lipton Tea Partnership. "By engaging the passionate base of Tazo consumers already established by Starbucks, leveraging the strength of the Pepsi bottling system and employing the beverage expertise of the Pepsi/Lipton Tea Partnership, we'll be able to share Tazo RTD products with a larger audience than ever before."

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PepsiCo & Starbucks

details of partnership

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Cold coffee products had generally met with very poor market reception, except in Japan, where there was an $8 billion market for ready-to-drink coffee-based beverages.......

 

After months of experimentation, the joint venture product research team came up with a shelf-stable version of Frappuccino that tasted quite good. It was tested in West Coast supermarkets in the summer of 1996; the response was overwhelming, with sales running 10 times over projections and 70 percent repeat business. In September 1996, the partnership invested in three bottling facilities to make Frappuccino, with plans to begin wider distribution. Sales of Frappuccino reached $125 million in 1997 and achieved national supermarket penetration of 80 percent. Sales were projected to reach $500 million in 1998; Starbucks management believed that the market for Frappuccino would ultimately exceed $1 billion.

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