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Guy Kawasaki - The Meaning of Meaning

Guy Kawasaki - The Meaning of Meaning | People Strategy Execution Cash | Scoop.it

When I was a venture capitalist, I noticed that entrepreneurs whose primary goal was to make money usually failed. This is because this kind of entrepreneur attracts other people who want to make money, and then when the company doesn’t pay out big bucks immediately (and no startup does), these folks look for greener pastures.


Via THE *OFFICIAL ANDREASCY*
Christopher Kenny's insight:

Kawasaki's observations here are a reframing of what Simon Sinek articulated so well in his book, "Start with Why." Those individuals who know at a deep level WHY they are starting their enterprise - the cause for which their company or organization is the answer - fare far better than those who don't. This is another way of saying that entrepreneurs should consider Victor Frankl's seminal book, "Man's Search for Meaning," when considering a new enterprise. What is the cause for which their company is the answer? A company is, as Steve Jobs proved, a reflection of how the founder sees the world, including the founder's identification of a problem to be solved and their undying belief that the founder, via his or her company, MUST solve this particular issue.

 

A more complete set of questions for budding entrepreneurs was put forward by Lanny Goodman, in an interviewed published in Inc. magazine several years ago. Lanny posited that every entrepreneur needs to ask and answer 4 key questions: (1) What do I need and want out of life (read this as "How can I find meaning in life?")? (2) How can my business help me achieve that? (3) What would such a business look like? (4) How do we get it to look like that?

 

Lanny's 4 Questions are as relevant today as they were 20 years ago. If you want to express who you are through your company, you need to understand your own WHY. That is the WHY of the organization. You then need to articulate the cause or belief that will be expressed through your company - it's structure and how it operates - and finally, what it is that your company will do, produce or offer. Starting with WHY will help ensure that the business attracts the employees, customers and vendors who believe what the company believes.

 

Always Start with WHY.

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Why The Microsoft Surface Just Died Last Week

Why The Microsoft Surface Just Died Last Week | People Strategy Execution Cash | Scoop.it
What Microsoft CEO Satya Nadella said last week effectively killed the Microsoft Surface. At least for me. And probably for you too.
Christopher Kenny's insight:

That MS is a software company and should focus there just makes such tremendous sense.

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Elon Musk’s Battle to Sell Cars the Way Apple Sells iPads

Elon Musk’s Battle to Sell Cars the Way Apple Sells iPads | People Strategy Execution Cash | Scoop.it
If Apple built a car, its name would be Tesla. The irony of this is captured in the recent decision of the New Jersey Motor Vehicle Commission to ban direct sales of Tesla automobiles. If these
Christopher Kenny's insight:

Are you adding value to the consumer-manufacturer transaction? If so, what value are you really adding? Along with Apple, Dell also revolutionized PC sales and dramatically improved its cash flow, which enabled it to grow (they get your money before they ever start building your computer). Moritz is correct: direct purchases of vehicles is a "back to the future" phenomenon that is merely a question of "when," not "if."

 

So I ask you (I sound like that credit card commercial): "What value are YOU adding to the transaction?" If you're not clear on that, or if you're not clear on precisely WHO your customer is (one could make a great argument that car dealers catered far more to their manufacturers than to their retail consumers, which is part of the reason why Musk's new distribution model is inevitable), it's time to figure that out (before someone else does).

 

For more how you can grow your business profitably, go to http://stargroupconsulting.com/the-four-decisions-for-business-growth/.

 

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The First Strategic Question Every Business Must Ask

The First Strategic Question Every Business Must Ask | People Strategy Execution Cash | Scoop.it
It's not what business you are in today, but what business you should be in tomorrow.
Christopher Kenny's insight:

I do a fair amount of work with large electric utilities. The question asked here is precisely the question I have been challenging leaders of those companies to answer. How relevant is this question in your business? Experience shows that it's incredibly important. If you're not challenging your team to answer this question, your company may quickly become obsolete.

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PepsiCo's Indra Nooyi: The CEO who writes her employees' parents - Fortune Management

PepsiCo's Indra Nooyi: The CEO who writes her employees' parents - Fortune Management | People Strategy Execution Cash | Scoop.it
In a candid conversation at Davos with Fortune's Andy Serwer, PepsiCo CEO Indra Nooyi shares a few truly surprising management secrets.
Christopher Kenny's insight:

Some terrific comments in here about corporations thinking in terms of their role in a larger "ecosystem." Plus her thoughts on hiring and retaining great employees is terrific. She understands that she doesn't need to be the smartest person in the room - her job as a leader is to hire and retain the smartest people.

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What Makes a Company Great (Culture Matters) | Star Group Consulting

What Makes a Company Great (Culture Matters) | Star Group Consulting | People Strategy Execution Cash | Scoop.it
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The Business Case for a Strong Why - Star Group Consulting

The Business Case for a Strong Why - Star Group Consulting | People Strategy Execution Cash | Scoop.it
In his book, “Start with Why,” Simon Sinek provides example after example of how companies that connect to a deep sense of purpose perform better than those that do not. The results of a recently published Deloitte LLP study demonstrate that Sinek was not just a Pollyanna. The study of 1,053 adults employed at businesses [...]
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A recent Deloitte LLP study provides strong evidence that having a compelling purpose in business adds to the bottom line.

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Caution: When KPIs Turn To Poison

Caution: When KPIs Turn To Poison | People Strategy Execution Cash | Scoop.it
Just imagine you put some KPIs in place and instead of measuring and improving performance, they lead to the opposite: A mindless chasing of numbers, resulting in reduced performance.KPIs (Key
Christopher Kenny's insight:

This is a good reminder of the difference between a KPI and a goal or target.

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How to Build a Culture of Purpose

How to Build a Culture of Purpose | People Strategy Execution Cash | Scoop.it
Last Friday morning I visited Cornerstone Capital to meet with Erika Karp, its founder and CEO. Erika is a former UBS executive who created her new firm to accelerate the velocity of capital by
Christopher Kenny's insight:

Helping others find moments that connect to their deeper "Why" is a key element of effective leadership. Consider having your direct reports track on report on the number of purposeful moments as part of their accountability metric. It may just change the way they - and you - approach work.

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The Four Secrets to Employee Engagement

The Four Secrets to Employee Engagement | People Strategy Execution Cash | Scoop.it
Managers, not HR, must lead the charge. (The Four Secrets to Employee Engagement http://t.co/w9cfy3xpw7 #leadership #business)
Christopher Kenny's insight:

This article describes some surprising results from a Bain & Company survey of employee engagement. It also suggests that you follow the lead of companies like Rackspace: build a culture where employee engagement is the responsibility of front-line managers. To the degree HR is involved, it should be in developing hiring systems that ensure a good fit between the individual and the company culture (you can train for skills).

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5 Powerful Tactics I Use to Achieve Great Teamwork

5 Powerful Tactics I Use to Achieve Great Teamwork | People Strategy Execution Cash | Scoop.it
Earlier last year, I gave a talk about Asana’s values and practices as part of Stanford’s “Entrepreneurial Thought Leaders” series. Following the interest in my recent video post on the Asana way, I
Christopher Kenny's insight:

For anyone who's read "Mulitpliers," here are some effective strategies leaders can use for bringing out the best that your team has to offer.

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The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | People Strategy Execution Cash | Scoop.it
Author Jonathan Gottschall discusses the science of storytelling--not just escapism stories have real power to hold human attention and shape our...
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Leaders of growing companies need to keep their eyes on four critical areas: people, strategy, execution and cash. To help everyone in the organization focused on the right things, leaders need to be able to tell compelling stories. This article, the first in a series at Fast Company, helps explain why storytelling is so critical for effective leadership.

 

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