The ART of Storytelling
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz, Khaled El Ahmad
Art Jones's insight:

On Average 5 times as many people read the headline as read the body copy.


David Ogilvy

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Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 2014 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

The ART of Storytelling
Story touches each of us in ways words and numbers never will.
Curated by Art Jones
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The Night Cafe - An Immersive VR Tribute to Vincent van Gogh

The Night Cafe is an immersive VR environment that allows you to explore the world of Vincent van Gogh first hand. Take a moment to enjoy his iconi
Art Jones's insight:

Humans have been communicating via visual storytelling for at least 40,000 years. The first evidence of a visual story is the cave paintings found at Chauvet in France. The Chauvet cave paintings are carbon dated at 40,000 years old. That's amazing.

 

Fast forward to 2017 where we are still wired to respond to a compelling visual story. However most of us have an always on smart device in a pocket, in our eyewear or on a wrist, making creating and/or sharing vibrant sensory treats as easy as point, shoot, pinch, swipe and click to send that story around the world at the frictionless speed of the internet.

 

The Night Cafe is a compelling visual story that provides a heightened experience via the VR technology employed. Humans are wired for story and today we do not have to travel to remote caves (Chauvet France), hidden deep underground to experience compelling visual stories.

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Bill Murray: How Art Can Change Your Life.

Bill Murray: How Art Can Change Your Life. | The ART of Storytelling | Scoop.it
People often ask great storytellers—writers, producers, directors, authors, etc.—where they come up with their stories. They inevitably say something like "write/tell what you know." In other words, write (or speak) from your own life experiences. This is why I always say you have to live a life to tell a life. I believe this is what Murray is saying above when he says it's important to have a "bunch of experiences" from which to draw. The experiences—good and bad (but especially bad)—are like a persona library of history and insights for the storyteller.

Via Gregg Morris
Art Jones's insight:

"You have to live a life to tell a life" Bill Murray

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Marketing Inspiration: 12 Brilliant TEDTalks You Can’t Miss

Marketing Inspiration: 12 Brilliant TEDTalks You Can’t Miss | The ART of Storytelling | Scoop.it
Stock-up on inspiration with some of the best TEDTalks for marketers and the insights that they have in store.
Art Jones's insight:

TED TALKS are routinely amazing because TED speakers are encouraged to weave thought provoking, insightful and compelling STORY into their presentations.

 

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A CMO's thoughts on why storytelling is dead

A CMO's thoughts on why storytelling is dead | The ART of Storytelling | Scoop.it
Mastercard’s global chief marketing and communications officer, Raja Rajamannar, says the brand has shifted its focus from storytelling to story-making.

Via Karen Dietz
Art Jones's insight:

I respectfully disagree with the Mastercard CMO who say's "Storytelling is Dead".  

 

So here is the deal. We are living at a time when each of us has the amazing power of the smart device in a briefcase, pocket or more likely grasp tightly in our hand. Smart devices have made today's consumer the most empowered consumer ever. Today's consumer has the answer to virtually any question they might ask about any buying decision they might be considering at their fingertips. The truth about the empowered consumer is she is still very engaged by compelling storytelling. Why, because she is human!  

 

Since the beginning of time, humans have been wired to respond to STORY.  Story can call us to take action, story is used to govern, story works because story has the power to change the biology of us humans.

 

Neuroscientist studying story, tell us their research shows when we hear happy, empathetic or stressful stories our body releases a different hormone for each story type. So, we have scientific proof that story has the ability to change the biology in humans.

 

Story has not lost it's ability to affect the hormones that flow through our bloodstream, as such story has not lost it's ability to call us to action.  Our easy access to information and our ability to at the drop of a hat  produce our own compelling stories, is what's new.  We have become pretty good producers of stories and perhaps because of our always on existence we have become a wee bit story jaded.  

 

The way humans respond to story has not changed. Story remains a powerful force for humans to reckon with.

 

  • So, is storytelling dead? NO. 
  • Has the way an audience intrinsically responds to story changed? NO, humans are wired to respond to story.
  • Do audiences expect more from the modern day storytellers? YES! Today we want to be collaborators and co-creators of the brand story.

 

We've come a long way from the days of stone tablets, quill pens and the Guttenberg Press. The technology for telling stories may constantly evolve yet as long as we are human (vs. augmented humans) story will have the powerful impact it always has. 

 

"Storytelling is dead, long live storytelling"

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Karen Dietz's curator insight, March 2, 12:55 PM

Well, what a load of malarky. Of course the headline caught my eye. Storytelling is now dead??!!

 

I dug into the article and realized how uninformed these CMO's views are.

 

First, the CMO is equating storytelling with messaging. Yes, 1-way messaging is not as effective as it used to be, which is why he says it's 'dead'. What he doesn't realize is that storytelling is a 2-way street.

 

Another point he makes is that people want experiences, not storytelling (which is messaging in his mind). What he has no clue about is that stories ARE experiences! They are mini-simulations for listeners.

 

When he says Mastercard is now all about focusing on customers creating experiences for themselves, he's really saying that he wants customers to have great experiences with the brand that they can then tell stories about.

 

So storytelling is still incredibly important for Mastercard -- but the CMO doesn't think so.

 

It's junk 'knowledge' like this that hampers companies from really leveraging business storytelling and gaining powerful results. It's crazy that a Chief Marketing Officer is so clueless. Read this post and weep -- and avoid this kind of thinking like the plague.

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How Your Prospect's Brains React To Stories

How Your Prospect's Brains React To Stories | The ART of Storytelling | Scoop.it
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full

Via janlgordon, massimo facchinetti
Art Jones's insight:

Jack Gallant of U.C. Berkeley calls himself a computational and cognitive neuroscientist. In this interview he provides scientific proof that humans are wired for STORY.

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janlgordon's curator insight, December 8, 2016 8:45 PM

I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.

 

Understand what drives people to respond to a story.

 

Study Reveals Engaging Content Wins Over Readers

 

The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.

 

Aughtmon shows us how the mind if affected when presented with a catchy story.

 

Here's what caught my attention:

 

  • Stories activate larger areas in the brain – ones that "represent different aspects of meaning." Our mind isn't just listening, but it's also engaging.

 

  • The study shows that our brains are trying the comprehend what's happening in a story. It acts like a computer and starts to analyze the data.

 

  • Our minds will try to anticipate what is going to happen next. The brain actually sees what is being described visually.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/5oox306XfiI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 9, 2016 11:12 AM
Thank you @massimo facchinetti
Dr. Theresa Kauffman's curator insight, December 11, 2016 11:15 PM
Engage students with stories that will light up their brains.
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Why Complex Storytelling Is Thriving In A Digital Age

Why Complex Storytelling Is Thriving In A Digital Age | The ART of Storytelling | Scoop.it

You may have heard that complex storytelling is dying these days. It’s not true! Here’s an essay I performed not so long ago for The News Hour explaining why it’s thriving. The word “story” is a…


Via Andy Bull
Art Jones's insight:

Humans are wired for resonating with an engaging story. In spite of our incessant checking for email and swiping to see our latest social signals on our smart devices, long form stories still make us sit quietly upon the edge of our seats, in rapt attention, when a good story comes along. 

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AvizorMedia's curator insight, November 29, 2016 4:36 PM
El storytelling se ha convertido en el mejor marketing de nuestro tiempo. El poder de las palabras. 
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The Pitch: 8 Ways It's Less About Content and More About the Connection

The Pitch: 8 Ways It's Less About Content and More About the Connection | The ART of Storytelling | Scoop.it
Nadine Keller breaks down 8 strategies to get the most out of your pitch and to really connect with your audience.
Art Jones's insight:

When pitching anything how you connect with your audience means everything. Research tells us that our audience will only remember 10% of our presentation yet they will remember 100% of how you made them feel. 

 

So, work on the quality. of your content however in equal measure the author suggests you must work on How You:

 

  • Enter the room
  • Introduce yourself
  • Convey confidence
  • Connect with your audience
  • Select the power words to use
  • String those words together into an engaging and compelling story

 

Work on creating great content in the proper context for your audience in order to truly CONNECT with each individual in the room. 

 

#Taoso

 

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How writing 750 words a day could change your life

How writing 750 words a day could change your life | The ART of Storytelling | Scoop.it
Every morning, people around the world participate in an almost religious ritual. Shortly after waking, they curl up with a journal and pen or pencil. They start writing, and they don’t stop until they’ve filled at least three hand-written pages—about 750 words. The routine is called Morning Pages, and people ranging from journalist Oliver Burkema
Art Jones's insight:

Storytelling & Personal Growth

 

Neuroscientist and biologist now tells us that storytelling that makes us experience distress or empathy does in fact change our biology. If storytelling can change our biology surely journaling which is perhaps the most personal form of storytelling might just change a life's path.

 

#Amazing #Taoso

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This powerful short by two Pixar animators is darker than Pixar has ever gone

This powerful short by two Pixar animators is darker than Pixar has ever gone | The ART of Storytelling | Scoop.it
Pixar Animation Studios is known for making surprisingly dark, bold storytelling choices in its movies. For movies that are meant to be accessible to children, they can be sharply daring i
Art Jones's insight:

Modern science has proven a story well told has the power to change the biology in humans. 

 

Watch this short Pixar visual story evolve and try to not allow it to touch you in the heart or feel it in your gut.  

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Tech Mogul Justin Kan On What Makes A Good Business

Tech Mogul Justin Kan On What Makes A Good Business | The ART of Storytelling | Scoop.it
If a bad idea like Justin.tv could turn into something successful, you have no excuse not to be relentless and keep trying. You have to be a fast learner, but I think the success that we had is achievable by a large number of people.
Art Jones's insight:

This article shares the very interesting story that could be titled "The Making of Justin Kan".  The story begins with Justin and his Buds just goofing around while they were all students at YALE The story climaxes several years later with Justin's selling his live streaming Platform TWITCH to Amazon for nearly $1,000,000,000

 

The essence of the story is captured in the following quote made by Justin: "If a bad idea like Justin.tv could turn into something successful, you have no excuse not to be relentless and keep trying."

 

My take away #NeverGiveUp

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Infographic: Storytelling Quotes from Great Authors

Infographic: Storytelling Quotes from Great Authors | The ART of Storytelling | Scoop.it
Please enjoy this 'bonus content': An infographic which needs no curation, of 15 storytelling quotes by 15 great writers.

Via Karen Dietz
Art Jones's insight:

This post contains many interesting quotes as shared by 15 great writers. #storytelling

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Karen Dietz's curator insight, July 25, 2016 1:39 PM

It's Friday and here's some inspiration for the weekend. I love quotes about storytelling, and I know a bunch of you do too. So here's the latest batch -- this one from great authors.

 

OK -- as you read it -- ignore all the misspellings. Yikes! Someone needs to fix this. Until then, grab these and enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Analyzing Deng Adut Short Film: The Neuroscience of Storytelling

Analyzing Deng Adut Short Film: The Neuroscience of Storytelling | The ART of Storytelling | Scoop.it
Emotion and storytelling - Not a day goes by where we don’t hear about their importance in advertising. So what can the brain tell us about these two fundamental aspects of communication?

Via Karen Dietz
Art Jones's insight:

We humans have been sharing stories since the beginning of time. We've always known that stories have a captivating way of calling people to take action. 

 

Today science provides us with proof of the power of story. This article dissects one short video and illustrates for us those scenes that evoke emotion and are stored into our long term memory and the parts we pass on.

 

 

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Karen Dietz's curator insight, July 12, 2016 12:49 PM

If you are into the neuroscience of storytelling, this post is for you. Peter Pynta of Neuro Insight shares his company's research on films from Cannes 2016 and which parts of stories get encoded into long term memory.

 

In this article they analyze a fab short film of a man called Deng Adut. The film is 1min. 30 sec. long. In real time you get to see how people's brains react to the film. Every time the graph goes above the top line, that piece of the film is getting stored into long term memory. So cool.

 

There are other links in the article about additional Neuro Insight research on storytelling and long term memory. The company's focus is only on applying their research to the advertising industry, but I think we can all learn from their results.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Art of Storytelling in Business

The Art of Storytelling in Business | The ART of Storytelling | Scoop.it
“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instin…
Art Jones's insight:

Want to grow your business, liberate your origin, founding, product, customer and evolution stories.

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The Best Articles On Why Biz Storytelling Works

The Best Articles On Why Biz Storytelling Works | The ART of Storytelling | Scoop.it
When you meet someone for the first time or reconnect with an old friend or go to a dinner party what takes place? Think of any situation where you are interacting with others. We share an anecdote…

Via Karen Dietz, Insight Narrator
Art Jones's insight:

Excerpt:

"Storytelling helps us make sense of our lives and the world around us. They are an incredibly effective method of finding and sharing meaning and context. Mary Catherine Bateson, writer and cultural anthropologist, believes that, “The human species thinks in metaphors and learns through stories.” We are hardwired for stories because we have been telling them for centuries."

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Karen Dietz's curator insight, March 8, 1:54 PM

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

Everett Bowes's curator insight, March 9, 8:16 AM

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

Charlie Dare's curator insight, March 28, 6:55 AM
Could it help artists sell anything ?Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove. Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.
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The Simple Truth Behind Reading 200 Books a Year – Better Humans

The Simple Truth Behind Reading 200 Books a Year – Better Humans | The ART of Storytelling | Scoop.it
Somebody once asked Warren Buffett about his secret to success. Buffett pointed to a stack of books and said, Since reading this Buffett quote two years ago, I’ve read over 400 books cover to cover…
Art Jones's insight:

The power of storytelling lives within the books read read. Warren Buffett suggests: “Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will...”

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Apollo Astronauts Weren’t Just Heroes—They Were Fantastic Photographers

Apollo Astronauts Weren’t Just Heroes—They Were Fantastic Photographers | The ART of Storytelling | Scoop.it
Inside the golden age of space photography.
Art Jones's insight:

Humans are wired to appreciate the power of storytelling. Visual Storytelling has been with humans from the beginning of time.  

 

When I gaze at these photos, I am easily pulled into the narrative. The visuals are compelling because they tell the story of the fearless sense of adventure embodied in the human spirit.

 

Look closely and you will find a little of you and your story in every image.

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How to make story your core message

How to make story your core message | The ART of Storytelling | Scoop.it

"Here's the thing, people buy stories before they buy stuff. The better you get at storytelling, the more likely you'll able to turn people into customers.

 

Perhaps the key point where I differ with most is that many people still focus on telling their story. I personally think it’s more about figuring out the story your client and prospect is telling themselves already and tapping into that. To show you what I mean, I’ve written a step by step guide below on how to craft your brand’s story for messaging."


Via Gregg Morris
Art Jones's insight:

John Jantsch of Duct Tape Marketing has a way with taking big ideas and simplifying them. Simplification is what John does for the art of business storytelling.

 

When you wish to harness your best stories, John shows you how to make stories work for your brand. 

 

It's a short read with a few simple things to do that will make your business storytelling strategy rock! 

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New Ways of Seeing (Paid Post by Tiffany From NYTimes.com)

New Ways of Seeing (Paid Post by Tiffany From NYTimes.com) | The ART of Storytelling | Scoop.it
Art critic Jerry Saltz on how art creates new ways of seeing.
Art Jones's insight:

Humans create Art in order to memorialize the stories they find interesting.

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National Day Of Listening - A Day To Quiet Your Own Thoughts

National Day Of Listening - A Day To Quiet Your Own Thoughts | The ART of Storytelling | Scoop.it
Our thoughts stream relentlessly - Today is National Day Of Listening a day to quiet your own thoughts and listen to what others are saying

Via craig daniels
Art Jones's insight:

#Story #Listening

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Great achievement is born of great sacrifice!

Great achievement is born of great sacrifice! | The ART of Storytelling | Scoop.it
Great achievement is born of great sacrifice, and is never the result of selfishness. What are you willing to sacrifice for success? Napoleon Hill
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Great achievement is born of great sacrifice!

What are you willing to sacrifice in order to be better at delivering what you offer the people you serve?

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How Cirque Du Soleil Created Its First-Ever Touring Water Show

How Cirque Du Soleil Created Its First-Ever Touring Water Show | The ART of Storytelling | Scoop.it
There's a 3,000-liter pool under the stage that opens up during the show, and a truss above the stage that creates a rain curtain.
Art Jones's insight:

Cirque Du Soleil remains the very best at creating evocative live storytelling experiences. #Always #Innovating

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13 REASONS WHY ORIGINAL ART IN THE HOME IS AS IMPORTANT AS A BED

13 REASONS WHY ORIGINAL ART IN THE HOME IS AS IMPORTANT AS A BED | The ART of Storytelling | Scoop.it
13 REASONS WHY ORIGINAL ART IN THE HOME IS AS IMPORTANT AS A BED Having original art in the home is vital to your well being. Art is a key piece of furniture for many reasons and yet it i
Art Jones's insight:

Visual Storytelling

 

This article is all about how we humans love to be visually stimulated. The images we host in our homes are visual stories that sooth our nature or inspire our own creativity. The article outlines for us how ART within our living spaces is a key ingredient to living a good life.

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The Dark Side of High Employee Engagement

The Dark Side of High Employee Engagement | The ART of Storytelling | Scoop.it

This explains why certain leaders – think Steve Jobs or Jeff Bezos – can be so effective despite not displaying great people-skills or emotional intelligence: you can get away with it if you also have great judgment and vision.

Art Jones's insight:

Employee engagement begins with the corporate culture that you've built and a great culture equals more employee engagement which means higher productivity and profitability, right? Not so fast! 

 

Take a S at this article and you will find interesting perspective. Here is an excerpt that shares a wee bit of this unique way of thinking about how to optimize employee engagement.

 

Excerpt:

some leaders will find that their best performing teams are often amongst the least satisfied. How can this be?

 

A broad explanation is that while engagement is an important determinant of performance, performance is also affected by other factors – and sometimes those factors matter more than engagement. For example, a recent study by Google found that the critical drivers of effective team performance were an open and safe team culture, clear goals, and a strong sense of purpose. Likewise, scientific studies show that leaders’ judgment and decision making ability can affect team and organizational performance beyond engagement. 

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How To Get Interviewed On Top Podcasts In Your Industry

How To Get Interviewed On Top Podcasts In Your Industry | The ART of Storytelling | Scoop.it
The complete guide to searching for top podcasts, pitching their hosts, and giving a great great interviews to increase your exposure and authority.
Art Jones's insight:

Most marketers agree that storytelling is the best way to call people to action. We agree that storytelling is the best way for leaders to lead. What we don't agree  upon is how do our amazing stories connect with an audience. Everyone has an opinion about where to share their stories. Some are infatuated with Snapchat, other with VLogging, Blogging, Periscope, Anchor,and more.

 

Well there is no definitive answer to which platform is best. Ideally you've done the work to know your ideal audience prospects so well that you already know where they gather in conversation on and offline. In the event you have not begun doing the work listening to Podcast sharing content in a context similar to your own will allow you to listen to what topics your audience responds too. You may also discover a vibrant cohort of people in Podcast ville anxious for the ideas you have to share.

 

The article attached focuses on the power of the PODCAST to reach your audience. Here is a metric excerpted from the article to consider: 

"The number of people who listen to podcasts on a regular basis has more than doubled since 2008. Today, approximately one out of every five adults in the United States listens to a podcast on a regular basis."

 

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Tip: Bookmark this advice for developing interactive storytelling projects

Tip: Bookmark this advice for developing interactive storytelling projects | The ART of Storytelling | Scoop.it

Via The Digital Rocking Chair, massimo facchinetti
Art Jones's insight:

#Transmedia

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The Digital Rocking Chair's curator insight, June 9, 2016 1:25 AM

 

Mădălina Ciobanu:  "Beautiful interactives can be built even when you don't have a whole army of developers, designers and animators behind you" ...