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What causes most videos to miss the mark: a big storytelling problem

What causes most videos to miss the mark: a big storytelling problem | The ART of Storytelling | Scoop.it
When I commissioned a video of the prayer vigil, I got back a bunch of comments about how great the prayer vigil was. Arrgh! That was all wrong.

Via Karen Dietz
Art Jones's insight:

Every good story is about a changed life!

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Karen Dietz's curator insight, August 11, 1:15 PM

This post and experience shared here comes from the world of religion. And it's a great story about the problems with most videos organizations produce. Mainly that they are NOT stories!!


I so appreciate the insights author Len Wilson shares with us. And his fix for the problem. 


And here's my particular caution: don't turn your video over to a video team and expect a story. Many of them don't know how to tell a story. Personal experience speaks. Make sure you know the story you want to tell FIRST. Then make sure they do it.


Don't waste your time making worthless videos. Follow Len's advice here and you'll come out way ahead in the business game.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Janet Vasil's curator insight, August 14, 5:15 AM
Excellent article about video storytelling. A good producer should start by discussing the story you want to tell - what do you want viewers to think, feel or do from watching your video? What's the overarching message you're trying to convey? Then the discussion should turn to deciding the content of the interviews and the visual components and how they'll support the story you want to tell. Pre-production planning should generally take twice as long as the shoot itself. Just because someone has the technical skills to shoot and edit video does not mean they know how to tell a compelling story with video.
The ART of Storytelling
Story touches each of us in ways words and numbers never will.
Curated by Art Jones
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What's the Future of Storytelling? 'Unknown Spring' Provides Some Answers

What's the Future of Storytelling? 'Unknown Spring' Provides Some Answers | The ART of Storytelling | Scoop.it

In March 2011 Jake Price, a freelance producer for the BBC, journeyed to Tohoku, Japan to document the devastation left in the wake of the Pacific tsunami. The  result of his trip is evident in his powerful and beautiful immersive web documentary, "Unknown Spring," which was awarded the World Press Photo Multimedia Awards...'


Via siobhan-o-flynn
Art Jones's insight:

Jake and his collaborators told this story using many different channels which provides a rich and colorful tapestry that became the fabric of this award winning documentary.

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Grey Goose on the Road with Vodka Mobile Martini Bar - PSFK

GreyGoose cocktails served up taco truck style
Art Jones's insight:

The brand story coupled with an Innovative engagement strategy.


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Charlie Rose: Tim Cook

An hour with Tim Cook, CEO of Apple Inc.
Art Jones's insight:

Want to know more about Apple, their leadership team and why they are confident about continued growth in the future, watch this Charlie Rose interview with Tim Cook (aired last night).

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Patient Engagement is the Blockbuster Drug of the Century

Patient Engagement is the Blockbuster Drug of the Century | The ART of Storytelling | Scoop.it
The insight of the year goes to Leonard Kish, a health IT strategy consultant, for making that statement regarding patient engagement. The corollary to this statement is a game changer: What happens when effective patient engagement becomes the Standard of Care? Used to determine whether a doctor is liable [...]
Art Jones's insight:

This article was written in 2012 and we still have a long way to go.


"All this is so different for healthcare providers. It’s like a great restaurant learning that their new business is going to be – in addition to continuing to provide a great in-restaurant experience – teaching people how to cook at home.


What?   This isn’t what we do!  It’s impossible!"

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Art Jones's curator insight, September 10, 9:20 AM

This article was written in 2012 and we still have a long way to go.


"All this is so different for healthcare providers. It’s like a great restaurant learning that their new business is going to be – in addition to continuing to provide a great in-restaurant experience – teaching people how to cook at home.


What?   This isn’t what we do!  It’s impossible!"

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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | The ART of Storytelling | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.

Via Karen Dietz
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Karen Dietz's curator insight, September 3, 11:42 AM

This a quick article with powerful tips on when stories don't work. In addition to knowing why and how to craft great compelling stories, it is also worth knowing what contributes to stories failing.


If you pay attention to avoiding the traps explained here you are well on your way to story success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Miklos Szilagyi's curator insight, September 6, 7:01 AM

Do it but with care...

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Mira Sorvino speaks up for women's health worldwide

Mira Sorvino speaks up for women's health worldwide | The ART of Storytelling | Scoop.it
The Academy Award-winning actress knows firsthand about the struggles that come with a complicated, life-threatening pregnancy
Art Jones's insight:

In some countries, having babies can be life threatening because of insufficient access to basic healthcare.

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The Moth Presents Malcolm Gladwell: Her Way - YouTube

A well-intentioned wedding toast goes horribly awry for a young man and his friends. Malcolm Gladwell is a staff writer for The New Yorker and author of the ...
Art Jones's insight:

Thanks to Gary Reynolds and his Presentation Zen blog where I first saw this Malcolm Gladwell presentation at Moth NYC.


This is how you tell a captivating and truly enjoyable story!

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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz, Khaled El Ahmad
Art Jones's insight:

On Average 5 times as many people read the headline as read the body copy.


David Ogilvy

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Ken Dickens's curator insight, August 27, 10:56 AM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 8:58 PM

Great headline writing tips via storyteller Karen Dietz.

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Answer These 3 Questions For Fab Success At Your Next Storied Presentation

Answer These 3 Questions For Fab Success At Your Next Storied Presentation | The ART of Storytelling | Scoop.it
Delivering presentations is one of the best ways to build your brand and increase your network, yet public speaking is ranked ahead of death in the list of fears. To succeed at your next speech, focus on your audience and ask yourself these three critical questions.

Via Karen Dietz
Art Jones's insight:

Remember, your presentation is not a showcase for how knowledgeable and great you are. Your presentation is your opportunity to share ideas with your audience that position them to be more & do more.

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Karen Dietz's curator insight, August 25, 8:02 AM

Every presentation you give -- no matter what time and to whom -- is all about being able to tell your story and succeed.


To help us all get better at presentations of any kind -- whether it's at a team meeting, with senior executives, project managers, investors, sales proposals and presentations -- here are 3 critical questions you need to answer to be able to tell your story well and sell.


While the article is geared toward public speaking, the advice here crosses all applications. Whenever you need to present your ideas, make sure you can answer these 3 questions first.


Follow the tips here and be awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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About The Water Tank Project

This is "About The Water Tank Project" by The Water Tank Project on Vimeo, the home for high quality videos and the people who love them.
Art Jones's insight:

There 17,000 Water Towers above the streets of NY, soon many will be adorned with ART to highlight the water crisis that exist in many parts of the world.


The Theme for this ART project = Water Above All Else!

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What causes most videos to miss the mark: a big storytelling problem

What causes most videos to miss the mark: a big storytelling problem | The ART of Storytelling | Scoop.it
When I commissioned a video of the prayer vigil, I got back a bunch of comments about how great the prayer vigil was. Arrgh! That was all wrong.

Via Karen Dietz
Art Jones's insight:

Every good story is about a changed life!

more...
Karen Dietz's curator insight, August 11, 1:15 PM

This post and experience shared here comes from the world of religion. And it's a great story about the problems with most videos organizations produce. Mainly that they are NOT stories!!


I so appreciate the insights author Len Wilson shares with us. And his fix for the problem. 


And here's my particular caution: don't turn your video over to a video team and expect a story. Many of them don't know how to tell a story. Personal experience speaks. Make sure you know the story you want to tell FIRST. Then make sure they do it.


Don't waste your time making worthless videos. Follow Len's advice here and you'll come out way ahead in the business game.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Janet Vasil's curator insight, August 14, 5:15 AM
Excellent article about video storytelling. A good producer should start by discussing the story you want to tell - what do you want viewers to think, feel or do from watching your video? What's the overarching message you're trying to convey? Then the discussion should turn to deciding the content of the interviews and the visual components and how they'll support the story you want to tell. Pre-production planning should generally take twice as long as the shoot itself. Just because someone has the technical skills to shoot and edit video does not mean they know how to tell a compelling story with video.
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How To Be A Humble Storyteller: 5 Solid Steps

How To Be A Humble Storyteller: 5 Solid Steps | The ART of Storytelling | Scoop.it
Humility is as important a trait in speakers as it is in leaders.

Via Karen Dietz
Art Jones's insight:

Seek to be the Mentor & not the Hero of the story you present!

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Karen Dietz's curator insight, August 8, 3:39 PM

Once again Forbes writer Nick Morgan has written an article that is spot on -- about speaking and humbleness.


I can hear you saying "But of course, you want to be humble!" Yeah, well all of my clients struggle with one and Nick's post talks about how to get it done.


It's not that my clients are arrogant. In fact, they are the exact opposite. But they all think that sharing their stories is bragging about themselves. They don't want to be arrogant and fear being perceived that way through their storytelling. So we tackle this right up front and I make many of the same points the author does.


Nick wrote some excellent points to consider. And I like the examples he shares of prominent speakers who were not perceived as narcissistic, egotistical, or conceited even though they are/were larger than life.


There is even some current research shared on humbleness and leadership. This is well worth the read if ever you have anxiety about sharing your stories. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Hartger Wassink's curator insight, August 10, 3:37 AM

Simpele maar bruikbare tips om een persoonlijk verhaal te houden dat raakt, zonder 'over the top' te gaan

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Are You Ready To Tell People About You? | The Story of Telling

Are You Ready To Tell People About You? | The Story of Telling | The ART of Storytelling | Scoop.it
Have you ever come away from being asked the 'tell me about you' question in a professional setting and felt like you nailed it? Now you can....
Art Jones's insight:

Want to become a better storyteller, then this list is tailor made for you.

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Marvel´s Secret Formula: Storytelling For Businesses

Marvel´s Secret Formula: Storytelling For Businesses | The ART of Storytelling | Scoop.it
Marvel´s Secret Formula: Storytelling For Businesses. intelligenthq Lately, storytelling has been increasingly praised as the most important tool to be use

Via Karen Dietz
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Karen Dietz's curator insight, September 26, 10:05 AM

I would never choose this methodology for generating stories -- and that is exactly why I curated this piece. Because the  process shared here will work perfectly for a whole bunch of people.


There are multiple ways to generate stories and the key is to find the methodology or process that works best for you.


Here blog post author Maria Fonseca shares how comics writer Stan Lee came up with his stories. Maybe the same process -- add your own tweaks -- will work for you.


Happy story creating!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Inspiring a life of immersion

Inspiring a life of immersion | The ART of Storytelling | Scoop.it
We each want to live a life of purpose, but where to start? In this luminous, wide-ranging talk, Jacqueline Novogratz introduces us to people she's met in her work in "patient capital" -- people who have immersed themselves in a cause, a community, a passion for justice. These human stories carry powerful moments of inspiration.
Art Jones's insight:

Honoring what is most beautiful about our past and building those things into our future.

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Wisdom in the Age of Information: Maria Popova (Future of StoryTelling 2014) - YouTube

http://www.futureofstorytelling.org http://www.brainpickings.org See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIs...
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Debate: Is the robot rebellion inevitable?

Debate: Is the robot rebellion inevitable? | The ART of Storytelling | Scoop.it
This week, Google snapped up one of the world's leading artificial intelligence research teams. And since 2013, Google has been

Via Jean-Philippe BOCQUENET
Art Jones's insight:

Life imitating ART - HAL 9000 vs. Dave

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This story of a modern day message in a bottle is truly heartwarming - Lost At E Minor: For creative people

This story of a modern day message in a bottle is truly heartwarming - Lost At E Minor: For creative people | The ART of Storytelling | Scoop.it
In today’s world so many stories are faked and fabricated over the internet and it’s increasingly difficult to have faith in the little miracles that make
Art Jones's insight:

A never ending story.

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Curiosity Is as Important as Intelligence

Curiosity Is as Important as Intelligence | The ART of Storytelling | Scoop.it
You need both to manage complexity.
Art Jones's insight:

As Albert Einstein famously said: ““I have no special talents. I am only passionately curious.”

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Presentation Zen: The key to storytelling is not your perfection but your humanity

Presentation Zen: The key to storytelling is not your perfection but your humanity | The ART of Storytelling | Scoop.it
The Irish Times has a good, short piece on The Moth, the not-for-profit organization dedicated to the art and craft of storytelling. The Moth started in George Dawes Green's living room in 1997, but soon the storytelling club founded by...
Art Jones's insight:

The telling of a great story begins when the storyteller has established their authenticity:


The author of this article shares a few things to remember when crafting then telling your story.


• Be Particular to your life
• Be Peculiar
• Have a universal theme
• Expose a vulnerability or a weakness
• Illustrate a transformation
• Be naturally told with energy, engagement, and presence

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Jada Pinkett Smith and Will Smith visit charity: water projects in Ethiopia

This is "Jada Pinkett Smith and Will Smith visit charity: water projects in Ethiopia" by charity: water on Vimeo, the home for high quality videos and the people who love them.
Art Jones's insight:

Water Changes Everything

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Story Skills Are Critical for All Rungs of Org Ladder

Story Skills Are Critical for All Rungs of Org Ladder | The ART of Storytelling | Scoop.it
A few weeks ago we were asked to analyze a competency model that had been created by a client. The assumption of their model was that as leaders move up to higher levels in the organization, some competencies become more important. For example, in their model they proposed that a [...]

Via Karen Dietz
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Karen Dietz's curator insight, August 25, 7:53 AM

Now here is a study showing how influence and motivation skills are necessary for both managers and leaders. This is unique because instead of just focusing on leader skills, this study surveyed senior executives, middle-managers, and lower level managers.


You'd think that the skills would differ as you go up the org food chain. Not so! As you can see from the chart, motivation, influence, communication skills and authenticity are critical at all levels.


How does this connect with storytelling? Because the way to realize "inspiring and motivating others", "display high integrity and honesty", "communicates powerfully and prolifically", "builds relationships", and the like is being able to listen for and share compelling stories that move people to action.


There are several more key insights this article shares. 332,860 bosses, peers, and subordinates participated in this study by Zenger/Folkman. Wow! Anyone in charge of people needs to get their storytelling game on in order to survive and thrive in today's business climate. This applies to nonprofits, entrepreneurs, and solopreneurs also. 


For the solopreneurs, it's taking these skills and applying it to marketing and sales to grow you business. For nonprofits it's taking these skills to build donations, staff and volunteer commitment, and building communities.


Bottom line: keep building those story skills to reach your dreams.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Activate Your Brand With Participatory Storytelling

Activate Your Brand With Participatory Storytelling | The ART of Storytelling | Scoop.it
Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They love the brand.....
Art Jones's insight:

Modern marketing = brand storytelling

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Always #LikeAGirl - YouTube

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a h...
Art Jones's insight:

What does it mean to > Throw Like A Girl?

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What Are Your Customer's Triggers? | The Story of Telling

What Are Your Customer's Triggers? | The Story of Telling | The ART of Storytelling | Scoop.it
As marketers we spend a lot of time focusing on our customer's motivation and ability. Perhaps we need to start thinking like user experience designers?
Art Jones's insight:

Think about the beginning and middle of the process, not just the end!

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