Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.
But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.
I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.
Merriam-Webster declared 'science' the 2013 word of the year. But can reading something other than data and facts, say a work of fiction, help improve brain function? Anthony explains the possible benefits reading fiction can have.
Thanks to Karen Dietz we have this video at Scoop.it When the video begins you are rewarded with compelling science of how our minds are inspired when reading fiction and why storytelling is such impactful programming for our mind
Chris Milk uses cutting edge technology to produce astonishing films that delight and enchant. But for Milk, the human story is the driving force behind ever...
Art Jones's insight:
The VR medium enables your message to be delivered to your audience in a most compelling way.
Chris Milk understands that VR is a machine however he has seen VR enable people from one tribe to experience a day in their lives of people from a different tribe, the experience of walking for a moment in the others shoes.
I believe, as Chris does that VR the machine, has the potential to make us all more human.
Excerpted from article: "As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.
There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you. For example, the classic “hero’s journey” from Joseph Campbell’s. Later, in 1992, screenwriter and story consultant Christopher Vogler took Campbell’s structure, modernized it for today’s audiences, and reduced it to 12 stages in his book.
In Managing Content Marketing, Joe and I reduced Vogler’s stages to 10 steps for developing your content marketing brand journey. But before I jump in to explain those 10 steps, know that this is just a framework, not a “to-do” list or a template. The structure is meant to provide a platform to help you to develop a way to tell your story, or maybe to discover what’s missing from your existing story. It’s not a template for the story — this is an important distinction, because your story will be unique to you, your brand, and the experience you are trying to create.
Step 1: The conventional market; Step 2: The challenge; Step 3: The rejection of the challenge; Step 4: Appointment of the sage; Step 5: Crossing into the unfamiliar; Step 6: Map the road of challenges; Step 7: The final challenge; Step 8: Looking back; Step 9: The final renewal; Step 10: The celebration..."
The key to success with presentation—and storytelling in general—is to focus not on getting approval or a particular response from the audience, but on giving something meaningful to them. That is, it’s not about getting but about giving.
Still obsessed with YouTube views as the key metric for knowing whether a video really connected with your audience? Not so fast, says ad agency Solve, which embarked on an experiment recently to see whether it could make literally the most uncreative video go viral.
Art Jones's insight:
If your still chasing VIEWS of the videos you produce, this article is for you. ROI isn't as elusive and ethereal as it seems. When we watch the wrong metric we serve no one.
Build campaigns to achieve solid ROE = Return on Engagement!
The cult of the entrepreneur teaches us the wrong lesson.
Art Jones's insight:
This story isn't complicated or a mystery, it's the story of something we already know. Innovation, creativity and resilience are traits that are most abundant when you have the luxury of working with a strong net.
However, do not be deterred, have an game changing idea, then just do it!
Historians generally agree that the first written words appeared around 3200 BCE. Prior to the written word all of our communications were shared via story, ritualistic dance, sculpture or painting. This article illustrates how our ancient past informs how we interrupt the present. #VisualStorytelling
Attorneys have always be very good at using story formula to reach their audience of judges and jurors on behalf of their high paying clients. Now defendants from all walks of life can showcase their authentic self for judges and jurors using the power of digital video in an attempt to influence judgements handed down.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.