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How To Be A Humble Storyteller: 5 Solid Steps

How To Be A Humble Storyteller: 5 Solid Steps | The ART of Storytelling | Scoop.it
Humility is as important a trait in speakers as it is in leaders.

Via Karen Dietz
Art Jones's insight:

Seek to be the Mentor & not the Hero of the story you present!

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Karen Dietz's curator insight, August 8, 2014 6:39 PM

Once again Forbes writer Nick Morgan has written an article that is spot on -- about speaking and humbleness.


I can hear you saying "But of course, you want to be humble!" Yeah, well all of my clients struggle with one and Nick's post talks about how to get it done.


It's not that my clients are arrogant. In fact, they are the exact opposite. But they all think that sharing their stories is bragging about themselves. They don't want to be arrogant and fear being perceived that way through their storytelling. So we tackle this right up front and I make many of the same points the author does.


Nick wrote some excellent points to consider. And I like the examples he shares of prominent speakers who were not perceived as narcissistic, egotistical, or conceited even though they are/were larger than life.


There is even some current research shared on humbleness and leadership. This is well worth the read if ever you have anxiety about sharing your stories. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Hartger Wassink's curator insight, August 10, 2014 6:37 AM

Simpele maar bruikbare tips om een persoonlijk verhaal te houden dat raakt, zonder 'over the top' te gaan

The ART of Storytelling
Story touches each of us in ways words and numbers never will.
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A good life is more about liberation than transformation.

A good life is more about liberation than transformation. | The ART of Storytelling | Scoop.it
In this GLP Riff, Jonathan Fields talks about going deeper into yourself and looking inward for your answers for more than just transformation.
Art Jones's insight:

What's your story? We hope your story is about your quest to simply be more of the wonderful that is the unique you. #DoTheWork #Liberate #BeMoreYou

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What's Your Story Strategy? Why Every Organization Needs One

What's Your Story Strategy? Why Every Organization Needs One | The ART of Storytelling | Scoop.it
Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.

Via Karen Dietz
Art Jones's insight:

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen Dietz's curator insight, August 5, 1:43 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Johan Sundström's curator insight, August 7, 12:55 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.

 

But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.

 

I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.

 

May the story force be with you!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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How Stories Make Our Brains + Biz Relationships Better

How Stories Make Our Brains + Biz Relationships Better | The ART of Storytelling | Scoop.it
Merriam-Webster declared 'science' the 2013 word of the year. But can reading something other than data and facts, say a work of fiction, help improve brain function? Anthony explains the possible benefits reading fiction can have.

Via Karen Dietz
Art Jones's insight:

Thanks to Karen Dietz we have this video at Scoop.it When the video begins you are rewarded with compelling science of how our minds are inspired when reading fiction and why storytelling is such impactful programming for our mind

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Karen Dietz's curator insight, July 13, 3:19 PM

What a fun video -- and full of great info about how reading stories builds better brains and better humans. The ad you have to deal with before the video is quite annoying, however. But hang in there -- the video is worth it.


We've known for awhile that spending time with engrossing fiction is one of the best ways to build empathy. This is a key skill to have in leadership, and also for any entrepreneur successfully interacting with customers and prospects.


This video shares additional story and brain benefits, too. Enjoy and story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Marianne Hiort af Ornäs's curator insight, July 13, 4:08 PM

Konsten att berätta en historia på din blogg för att vara lite mer personlig

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How To Make A Fairy Tale Convert : The Art Of Storytelling

How To Make A Fairy Tale Convert : The Art Of Storytelling - Marketing & Growth Hacking - Medium
By now, companies and brands across the world are well aware of the fact that irrespective of how different their produc…

Via José Carlos, siobhan-o-flynn
Art Jones's insight:

What to employ storytelling to engage your audience, then implement these easy to follow story formula ideas.

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Brad Tollefson's curator insight, July 24, 1:08 PM

Remember,

“A brand is a story that is always being told.”


Dr. Pamela Rutledge's curator insight, August 15, 11:12 AM

Nice example of how visual "packaging" makes something you probably already know fun and interesting. Good thing, too. Storytelling is a critical skill because it is how the brain understands and stores information. And maybe each variation of presentation using image or language lets you hear it a little differently each time. Lurking psychological principles: repetition increases learning; frequency increases liking and personal relevance or salience; image engages instinctive, faster and more emotional processing than text alone. 

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Her Story Trailer - YouTube

Her Story is the new game from Sam Barlow, creator of Silent Hill: Shattered Memories and Aisle. A woman is interviewed seven times by the police. Search the...
Art Jones's insight:

"Her Story represents a bold new example of effective digital storytelling and proof that even the most maligned of gaming genres isn't totally irredeemable."

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10 Rockin' PPT Templates That Tell Your Story Visually

Having a cool PowerPoint template is CRITICAL if you want to have slides that will WOW an audience. These professional PowerPoint templates will save you time

Via Karen Dietz
Art Jones's insight:

#VisualStorytelling


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Karen Dietz's curator insight, June 1, 10:53 AM

Here's what I love about the PowerPoint templates shared here: they are all designed around making your topic visual.


This is very different than most PPT templates that are designed around displaying text.


If you want to tell your business story visually, and get out of your PPT rut, then grab these. Write down the ones you like, then on page 27 of this SlideShare deck, click on the link to GraphicRiver.com. That site contains thousands of PPT templates. They are not free, however. But they are reasonably priced.


I'm sure you will find one that fits your needs to you can tell your business story in a cool visual format.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Night Cafe - An Immersive VR Tribute to Vincent van Gogh - YouTube

You can vote for the project here: http://vrjam.challengepost.com/submissions/36821-the-night-cafe-an-immersive-tribute-to-vincent-van-gogh The Night Cafe is...
Art Jones's insight:

We have enjoyed surround sound for quite a long while, now get ready for immersive ART projects.

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Chris Milk: How virtual reality can create the ultimate empathy machine - YouTube

Chris Milk uses cutting edge technology to produce astonishing films that delight and enchant. But for Milk, the human story is the driving force behind ever...
Art Jones's insight:

The VR medium enables your message to be delivered to your audience in a most compelling way. 


Chris Milk understands that VR is a machine however he has seen VR enable people from one tribe to experience a day in their lives of people from a different tribe, the experience of walking for a moment in the others shoes.


I believe, as Chris does that VR the machine, has the potential to make us all more human.


#Empathy 

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How to Engage and Persuade People Through Storytelling

How to Engage and Persuade People Through Storytelling | The ART of Storytelling | Scoop.it
Did you know that stories make up 65% of all conversations in our daily lives? Storytelling is so powerful that it’s been around for over 40,000 years. So
Art Jones's insight:

Have you begun using story to engage and persuade yet?

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Marco Favero's curator insight, June 24, 4:01 AM

aggiungi la tua intuizione ...

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | The ART of Storytelling | Scoop.it

Excerpted from article:
"As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.

There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you.
For example, the classic “hero’s journey” from Joseph Campbell’s. Later, in 1992, screenwriter and story consultant Christopher Vogler took Campbell’s structure, modernized it for today’s audiences, and reduced it to 12 stages in his book.

In Managing Content Marketing, Joe and I reduced Vogler’s stages to 10 steps for developing your content marketing brand journey. But before I jump in to explain those 10 steps, know that this is just a framework, not a “to-do” list or a template. The structure is meant to provide a platform to help you to develop a way to tell your story, or maybe to discover what’s missing from your existing story. It’s not a template for the story — this is an important distinction, because your story will be unique to you, your brand, and the experience you are trying to create.

Step 1: The conventional market;
Step 2: The challenge;
Step 3: The rejection of the challenge;
Step 4: Appointment of the sage;
Step 5: Crossing into the unfamiliar;
Step 6: Map the road of challenges;
Step 7: The final challenge;
Step 8: Looking back;
Step 9: The final renewal;
Step 10: The celebration..."

Read full article here:
http://contentmarketinginstitute.com/2013/03/brand-storytelling-content-marketing-heros-journey/

 


Via Giuseppe Mauriello
Art Jones's insight:

The Hero's Journey with a succinctly stated twist added to enable and fuel content marketing process. 

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Sam Stern's curator insight, March 2, 2013 10:19 AM

mHealth's next big challenge is patient engagement. Telling great stories about how mhealth technology will make a difference in peoples health and well being is a more effective approach than focusing on technology.  This article is a nice resource to learn how. 

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Finally, the Beauty of France's Chauvet Cave Makes its Grand Public Debut

Finally, the Beauty of France's Chauvet Cave Makes its Grand Public Debut | The ART of Storytelling | Scoop.it
A high-tech recreation of the immortal artworks shines a new light on the dawn of human imagination
Art Jones's insight:

One of the first records of visual storytelling now accessible to everyone via this football field size replica of the cave at Chauvet, in France.


#Storytelling

#Art

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The key to storytelling is in the giving, not the getting

The key to storytelling is in the giving, not the getting | The ART of Storytelling | Scoop.it
The key to success with presentation—and storytelling in general—is to focus not on getting approval or a particular response from the audience, but on giving something meaningful to them. That is, it’s not about getting but about giving.

Via Gregg Morris
Art Jones's insight:

This book follows the age old saying which is: "you have to give to get". 

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A Business Storytelling Manifesto | Story Bistro

A Business Storytelling Manifesto | Story Bistro | The ART of Storytelling | Scoop.it

"Content marketing is the solution! You’ve got to tell more and better stories!  Right. But how? 


This isn’t just another bandwagon. This is truly important stuff.

So, how do you — the micro biz owner — learn to tell an engaging story? Something that will move your clients to action?"


Read the full article to find out more about these tips from the business storytelling manifesto:

  • Truth is three-dimensional
  • Edit fearlessly
  • It’s the journey AND the destination
  • Size matters
  • Heroes are everywhere
  • A story is an invitation
  • Different endings require new plots
  • Question your part in the status quo
  • To join the tribe, learn its culture, its language
  • Don’t begin at the beginning
  • Great characters have flaws
  • Bridge gaps with visuals
  • Practice
  • Simplify. Clarity is Smart.
  • Emotion moves us to act
  • Use your stories for good
  • The Heart is the Best Part

Via Kim Zinke (aka Gimli Goose)
Art Jones's insight:

The Chef at #StoryBistro whips up a batch of great ideas to help make stories tantalizing to look at and delicious to hear and read.

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How This Agency's Completely Blank 4-Minute YouTube Video Got 100,000 Views

How This Agency's Completely Blank 4-Minute YouTube Video Got 100,000 Views | The ART of Storytelling | Scoop.it
Still obsessed with YouTube views as the key metric for knowing whether a video really connected with your audience? Not so fast, says ad agency Solve, which embarked on an experiment recently to see whether it could make literally the most uncreative video go viral.
Art Jones's insight:

If your still chasing VIEWS of the videos you produce, this article is for you. ROI isn't as elusive and ethereal as it seems. When we watch the wrong metric we serve no one.


Build campaigns to achieve solid ROE = Return on Engagement! 

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Entrepreneurs don't have a special gene for risk—they're rich kids with safety nets

Entrepreneurs don't have a special gene for risk—they're rich kids with safety nets | The ART of Storytelling | Scoop.it
The cult of the entrepreneur teaches us the wrong lesson.
Art Jones's insight:

This story isn't complicated or a mystery, it's the story of something we already know. Innovation, creativity and resilience are traits that are most abundant when you have the luxury of working with a strong net. 


However, do not be deterred, have an game changing idea, then just do it!

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Aligning Your Stories With Your Customer's Stories

Aligning Your Stories With Your Customer's Stories | The ART of Storytelling | Scoop.it
“We didn’t even know we were making such big mistakes with our visual imaging and the words we used on our website,” says Travis Timmons. “It probably cost us a lot.”

Via Karen Dietz
Art Jones's insight:

Be sure your telling your brand story using words and images that resonate with your ideal prospects and customers.

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Karen Dietz's curator insight, July 6, 8:54 PM

This is a great lesson for us all -- business is doomed if the story in our client's heads does not match the one we are telling. The company in this post, Fitness Matters, figured that out the hard way.


They asked current clients a lot of questions about why they liked the gym (oh, imagine how richer and deeper the material would have been if they'd asked for stories!), and realized their website and other marketing did not match. Particularly visually.


It was time for a re-do and now the stories they tell match the stories in their customer's heads. 


So how's your business doing? Are your visuals and stories connecting with customers? Read the article for the process they used to make the marketing switch.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Two Ways To Market | The Story of Telling

Two Ways To Market | The Story of Telling | The ART of Storytelling | Scoop.it
Which kind of marketing is more effective?
Art Jones's insight:

Which story formula are you using?

Oh, you're not using story as your call to action, better get with it.

Less #TALK  more #STORY


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Art Preferences, Storytelling, & Social Media Sharing -- new insights

Art Preferences, Storytelling, & Social Media Sharing -- new insights | The ART of Storytelling | Scoop.it
Your preferences for everything from filtered photos to the color blue may be rooted in biology.

Via Karen Dietz
Art Jones's insight:

Historians generally agree that the first written words appeared around 3200 BCE. Prior to the written word all of our communications were shared via story, ritualistic dance, sculpture or painting. This article illustrates how our ancient past informs how we interrupt the present.  #VisualStorytelling

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Karen Dietz's curator insight, June 5, 1:32 PM

Who knew that the latest research about why people prefer certain kinds of art is connected with storytelling? Or that understanding both art preferences and storytelling helps us make sense of social media engagement?


That's what I love about this article. There are some terrific surprises here.


Here's a taste of a few tidbits from this post by Annie Sneed:

People respond better to curvy lines. This is also a Disney design principle. Remember when they strayed with their Tarzan animated movie? Read more about this art preference and then think about images you share on social media. 


Another tidbit: art preferences -- and storytelling -- cannot be reduced to a simple formula. Both are just way too complex. 


Read the article for most insights. This is a good post -- especially if you like art, like moi :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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A Powerful Digital Story as the Last Exhibit for the Defense

A Powerful Digital Story as the Last Exhibit for the Defense | The ART of Storytelling | Scoop.it
Defense lawyers are embracing video as a way to help them tell what they hope will be a more favorable story about their clients.

Via Karen Dietz
Art Jones's insight:

Attorneys have always be very good at using story formula to reach their audience of judges and jurors on behalf of their high paying clients. Now defendants from all walks of life can showcase their authentic self for judges and jurors using the power of digital video in an attempt to influence judgements handed down.

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Karen Dietz's curator insight, May 26, 1:14 PM

Now here is a fascinating application for storytelling that is popping up in the legal field -- having not-famous, not-rich defendants share their stories during sentencing that helps judges make better decisions about punishment.


Typically it's only clients with big bucks who can bankroll a digital story to present to the judge during sentencing. Now the playing field is getting leveled a bit here in CA.


What grabbed me about the article -- besides it being well written -- was how storytelling is making more inroads into the legal system, and as the article states, transform the process while reducing the divide between rich and poor defendants.


Learn the challenges of bringing digital stories into the work of public defenders, along with other issues this practice of digital storytelling raises.


And consider -- is this a new market for any of you?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Exit Through the Gift Shop - Watch on Doc Club

Exit Through the Gift Shop - Watch on Doc Club | The ART of Storytelling | Scoop.it
Watch films handpicked by experts and cultural icons. New themed collections monthly. Members get exclusive benefits. Start Your Free Trial Today.
Art Jones's insight:

A Banksy Street Art Documentary Film

This Banksy story is going to become just more icing on an already amazing cake!



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Gabriel García Márquez’s Formative Reading List: 24 Books That Shaped One of Humanity’s Greatest Writers

Gabriel García Márquez’s Formative Reading List: 24 Books That Shaped One of Humanity’s Greatest Writers | The ART of Storytelling | Scoop.it
"Life is not what one lived, but what one remembers and how one remembers it in order to recount it."

The most reliable portal into anoth
Art Jones's insight:

#Storyteller Extrodinaire

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The Science Of Why You Should Spend Your Money On Experiences, Not Things

The Science Of Why You Should Spend Your Money On Experiences, Not Things | The ART of Storytelling | Scoop.it
"We consume experiences directly with other people," says Gilovich. "And after they're gone, they're part of the stories that we tell to one another."
Art Jones's insight:

Our experiences become one with us!  Experiences enhance our personal narrative long after we've adapted to the ownership of the object we might purchase. 


Dr. Thomas Gilovich says "We buy things to make us happy, and we succeed. But only for a while. New things are exciting to us at first, but then we adapt to them."



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Why SlideShare should be part of your content marketing plan

Why SlideShare should be part of your content marketing plan | The ART of Storytelling | Scoop.it
There are plenty of good reasons why the presentation-sharing platform could boost to your efforts.
Art Jones's insight:

"Content Marketing is the New Advertising"

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Effective Leadership And Storytelling -- "Circle of the 9 Muses"

Today, leaders are looking to storytelling to help advance the work of the organization. Here's a look at some of the possibilities... and also an introducti...

Via Karen Dietz
Art Jones's insight:

Story is the way businesses create the future they desire.

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Steve Whitmore's curator insight, May 15, 8:04 AM

While this is an infomercial, I wonder how we can use story telling with students and even parents when trying to teach knowledge and skills. 

Ian Berry's curator insight, May 15, 10:24 PM

Good book promo and good insights In reality story-telling or as I prefer to call it story-sharing essential to build bridges from what is to what can be. Candid & convivial conversations are what's vital to actually crossing the bridges

Willem Kuypers's curator insight, May 20, 1:54 AM

Storytelling et leadership voilà deux domaines qui peuvent aller ensemble pour motiver les étudiants ou les employées. C'est le même combat.

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Neil deGrasse Tyson: What’s Possible in 15 Years? - YouTube

Scientist Neil deGrasse Tyson discusses how much progress is possible in 15 years. “Will there ever be the end of war? Perhaps. The end of hunger? Perhaps. B...
Art Jones's insight:

What it means to have a COSMIC perspective.

#TheFutureofEverything

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