The ART of Storytelling
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Story 2.0: The Surprising Thing About The Next Wave Of Narrative

Story 2.0: The Surprising Thing About The Next Wave Of Narrative | The ART of Storytelling | Scoop.it
Wrapping up a three-part series, Jonathan Gottschall discusses the problem with interactivity and some eternal truths of storytelling.
Art Jones's insight:

Humankind has responded to the power of story since the beginning of time, we will continue to respond to powerful story until such time that humankind itself changes.

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The ART of Storytelling
Story touches each of us in ways words and numbers never will.
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There’s A Proposal To Build 1,000 Ft Walls Around An Excavated Central Park

There’s A Proposal To Build 1,000 Ft Walls Around An Excavated Central Park | The ART of Storytelling | Scoop.it
Designers Yitan Sun and Jianshi Wu want to make New York’s Central Park available to more people by digging down to the bedrock of the park. The idea is to create a 1000-feet tall, 100-feet deep mega structure that provides a total floor area of 7 square miles, which is about 80 times greater than the Empire State Building.
Art Jones's insight:

This is surely a creative land use concept. 

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REALISTIC DOLLS - MICHAEL ZAYKOV | CANVAS PICKS

Subscribe: https://goo.gl/AVC4jE Canvas Picks presents Michael Zaykov - Russian name Михаил Зайков, скульптор, arguably one of the most famous dol
Art Jones's insight:

Storytelling is not reserved for the oral tradition, actually we humans began chronicling the days of our lives using visual storytelling nearly 40,000 years ago. The artist showcased in this vlog is a storyteller. He produces truly lifelife puppets, each with their own complex persona and story. #Visual #Storytelling

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100 Years of Incredible Women

Find your voice“100 years of Incredible Women” spotlights women from the past 100 years who have overcome great odds to find their voice. These 7 YouTube creators have come...

Art Jones's insight:

Find your Voice. Share your Story!

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7 Ways to Make Your Business Storytelling Awesome

7 Ways to Make Your Business Storytelling Awesome | The ART of Storytelling | Scoop.it
The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.
Art Jones's insight:

When used correctly storytelling is our most powerful tool for building corporate culture, leading teams and calling our business prospects to take action. In this article Kathy Klotz-Guest provides us with the keys to successfully implementing storytelling strategies within our businesses.

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Coco - Inside CHANEL

The story of a young orphan who reinvented herself and became Coco Chanel. In Chapter 5 of Inside CHANEL, discover Coco Chanel's humble beginnings, from her ...
Art Jones's insight:

A visual story beautifully told. The story is under 3 minutes long however we viscerally grasp Coco Chanel's purpose, passion, life and times because of the oral and visual modes of story telling employed. 

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The Storytelling Secrets That Netted Matt Stone and Trey Parker $600 Million

The Storytelling Secrets That Netted Matt Stone and Trey Parker $600 Million | The ART of Storytelling | Scoop.it
Here are the storytelling secrets that Matt Stone and Trey Parker, the creators of South Park, use to make millions off their offensive content.
Art Jones's insight:

Where I to mimic just one of the many things Parker and Stone have done when creating their successful storytelling franchises, I would commit to do the same deep dive research on each topic before I begin to write. Incessantly researching the subject enables you to be clear on why you believe what you believe about the subject. Research is prerequisite to formulating our own insight on the subject.


Thorough research plus a strong commitment to stand up for the ideas you formulate on the subject, do make your voice unique. In a crowded noisy field being unique matters, that's how you rise above the noise and stand out. It works for Stone & Parker, If they can do it why not you?

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The lyrics of recent No. 1 singles average at a third grade reading level

The lyrics of recent No. 1 singles average at a third grade reading level | The ART of Storytelling | Scoop.it
New study examines lyrics from Beyoncé, Foo Fighters, Adele, Eminem, and others.
Art Jones's insight:

Our use of story is older than the written word, older than civilization itself. Story has always been central to how we humans have communicated, since the beginning of time.


Some of the oldest and greatest stories ever told were first codified within song or verse, here are a few, the Iliad and the Odyssey, parts of the Arabian nights, the Vedas, and many of the traditional Irish epics.


The study attached examines the lyrics of today's pop songs as produced by the top pop icons. The study is interesting to me because if we agree that story continues to be a powerful tool to inform and guide the masses, why have the stories captured in the songs and verse of our day become so dumbed down? 


My perspective is that this dumbing down may be problematic, then again perhaps it's simply what today's pop music is all about, achieving mass appeal with stories with a HOOK that catches us all? 


I wish I had an answer to the question, are today's dumbed down lyrics codified into the song and verse of today, a good thing or a bad thing ?  I don't know what do you think?


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5 Types of Storied Content Marketing for 2016

5 Types of Storied Content Marketing for 2016 | The ART of Storytelling | Scoop.it

In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.

 

What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....


Via Jeff Domansky, Andrea Rossi, Karen Dietz
Art Jones's insight:

Content Marketing continues  

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Jeff Domansky's curator insight, December 4, 2015 6:11 AM

Find out which up-and-coming content types you should be testing in 2016 for your content program.

Karen Dietz's curator insight, December 22, 2015 6:26 PM

What a great list! All 5 ideas are fabulous ways to tell your stories in 2016. 


Live streaming video is on the list and my only caution is that you'll have to stay conscious and work hard to actually share stories on these platforms. But it's do-able! For example, on Blab it's easy to have a conversation that's all thoughts and opinions. To be really engaging and impactful -- share stories to convey your thinking! Otherwise we're just pontificating.


OK -- 'nuff said. Check out the list and and the links. Then add these 5 story options into your content marketing publishing plan for 2016. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

2DiFore Marketing Solutions's curator insight, December 23, 2015 12:50 PM

It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. 


We wish a wonderful Christmas and a very prosperous New Year!


The Team at 2DiFore Marketing Solutions!

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Take a Look Into J.K. Rowling’s Mind!

Take a Look Into J.K. Rowling’s Mind! | The ART of Storytelling | Scoop.it
This is so cool!
Art Jones's insight:

So you're producing content for Pulse. What's your creative process? Gustav Freytag and Joseph Campbell provide us with story telling formulas. Viewing JK's storytelling method shows the building blocks of her method. #Writing #Method #Craft

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Storytelling Your Way to a Better Job or a Stronger Start-Up

Storytelling Your Way to a Better Job or a Stronger Start-Up | The ART of Storytelling | Scoop.it
Learning — or relearning — how to tell stories requires some skill. And consultants and researchers are lining up to teach it, often for a hefty fee.
Art Jones's insight:

Excerpt:

“The specifics of storytelling are relatively easy to articulate,” he said. “It’s the nuances that make a story distinct.”

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The Story of Your Life

How you arrange the plot points of your life into a narrative can shape who you are—and is a fundamental part of being human.
Art Jones's insight:

Another title for this post could be "The Power of Words".  


This insightful article talks about the words we string together that create the narratives about the life we've lived. The author sites many authorities that all concur that the stories we tell are compelling vehicles that serve to call us to action. This is true for all of us, thus it is suggested that creating personal narrative histories is the human condition. Stories become vehicles that liberate self from the past or fuel paths towards the future. You may agree or perhaps disagree with some of this article, however one thing's for certain this article is a thought provoking read.


Excerpt:

A life story is written in chalk, not ink, and it can be changed. “You’re both the narrator and the main character of your story,” Adler says. “That can sometimes be a revelation—‘Oh, I’m not just living out this story, I am actually in charge of this story.’”

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How This Agency's Completely Blank 4-Minute YouTube Video Got 100,000 Views

How This Agency's Completely Blank 4-Minute YouTube Video Got 100,000 Views | The ART of Storytelling | Scoop.it
Still obsessed with YouTube views as the key metric for knowing whether a video really connected with your audience? Not so fast, says ad agency Solve, which embarked on an experiment recently to see whether it could make literally the most uncreative video go viral.
Art Jones's insight:

If your still chasing VIEWS of the videos you produce, this article is for you. ROI isn't as elusive and ethereal as it seems. When we watch the wrong metric we serve no one.


Build campaigns to achieve solid ROE = Return on Engagement! 

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Entrepreneurs don't have a special gene for risk—they're rich kids with safety nets

Entrepreneurs don't have a special gene for risk—they're rich kids with safety nets | The ART of Storytelling | Scoop.it
The cult of the entrepreneur teaches us the wrong lesson.
Art Jones's insight:

This story isn't complicated or a mystery, it's the story of something we already know. Innovation, creativity and resilience are traits that are most abundant when you have the luxury of working with a strong net. 


However, do not be deterred, have an game changing idea, then just do it!

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20+ Powerful Street Art Pieces That Tell The Uncomfortable Truth

20+ Powerful Street Art Pieces That Tell The Uncomfortable Truth | The ART of Storytelling | Scoop.it
The graffiti and street art on this list is perfect for spreading messages about environmentalism and climate change to a wider audience. It uses simple slogans and provocative images to spread important and inspiring ideas in ways that are easy to remember.

Via Kuniko
Art Jones's insight:

 

The images shared within this post tell a compelling story about the raw urgency of NOW. When you look at these images and you feel like you're missing the point, then you probably need a visual cortex tune-up. Because today we have scientific research that says 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.


We need everyone to understand that NOW is the time to adapt or the world as we know it will not survive to support our children and their children in the manner that generations of humans enjoyed through the ages . #Tropic #Cascade #Taoso

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How 'Life Is Strange' Uses Games As a Storytelling Platform to Help People

How 'Life Is Strange' Uses Games As a Storytelling Platform to Help People | The ART of Storytelling | Scoop.it

Via The Digital Rocking Chair, Lionel Reichardt / le Pharmageek
Art Jones's insight:

 

James Clements:  "For years, games have acted as escapism. Life is Strange, however, could be described as the exact opposite. What happens when a game gets you to look at your own life instead? Well, in Life is Strange’s case, an incredibly powerful story that can bring comfort and relatability.

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Devadas's curator insight, March 22, 6:57 AM

 

James Clements:  "For years, games have acted as escapism. Life is Strange, however, could be described as the exact opposite. What happens when a game gets you to look at your own life instead? Well, in Life is Strange’s case, an incredibly powerful story that can bring comfort and relatability."

Soraia Ferreira's curator insight, March 22, 9:29 AM

 

James Clements:  "For years, games have acted as escapism. Life is Strange, however, could be described as the exact opposite. What happens when a game gets you to look at your own life instead? Well, in Life is Strange’s case, an incredibly powerful story that can bring comfort and relatability."

blaucloud's curator insight, March 22, 11:56 AM

 

James Clements:  "For years, games have acted as escapism. Life is Strange, however, could be described as the exact opposite. What happens when a game gets you to look at your own life instead? Well, in Life is Strange’s case, an incredibly powerful story that can bring comfort and relatability."

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The CEO of billion-dollar startup Slack starts every job interview with this question — and it reveals a lot about him

The CEO of billion-dollar startup Slack starts every job interview with this question — and it reveals a lot about him | The ART of Storytelling | Scoop.it

Leaders ar"It's very difficult to design something for someone if you have no empathy," he said.

Art Jones's insight:

Great leaders practice being great storytellers. In order to tell a great story you must know your audience and that requires empathy. The CEO of SLACK has a highly tuned sense of the power of story and empathy. When he interviews a candidate for hire, he turns the storytelling tables on them and asks his interviewees to tell him their story. 

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The Six Stories You Need in Your Storytelling Repertoire | A Quarter for a Tale from Sean Buvala

The Six Stories You Need in Your Storytelling Repertoire | A Quarter for a Tale from Sean Buvala | The ART of Storytelling | Scoop.it

""Do I have enough stories for the work I want to do?" is a common question I hear. The number of stories you need changes based on where and when you will be using your stories. That's the short answer.  Generally, you need three times the stories you think you will need.


However…As a coach, I like to think of the question a bit deeper. I think it's important to recognize the type of stories a teacher or teller needs, not just the volume of stories."


Read the full article to find out more about these six stories you should have in your repertoire:

  1. Stories that promote change
  2. Stories that inspire awe in you, the storyteller
  3. Stories that are workhorses
  4. Stories that are funny
  5. Stories you don't tell anymore
  6. Stories you won't ever tell

Via Kim Zinke (aka Gimli Goose)
Art Jones's insight:

Six storytelling concepts that may just help you find your thought provoking and compelling stories.

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I’m trying to free your mind, Neo. But I can only show you the door. You’re the one that has to walk through it.

I’m trying to free your mind, Neo. But I can only show you the door. You’re the one that has to walk through it. | The ART of Storytelling | Scoop.it

Via Ivo Nový
Art Jones's insight:

If it doesn't challenge you, it doesn't change you

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Read These Books Instead of Getting an MBA

Read These Books Instead of Getting an MBA | The ART of Storytelling | Scoop.it
For the overwhelming majority, getting an MBA is the wrong move. Instead, you should read Influence, Mastery, or The 48 Laws of Power.
Art Jones's insight:

The books on this list contain business tales that tell us what to do and what not to do to achieve success in life and in business. The voices sharing these stories are some of the most brilliant business minds of our age.


There many interesting books that can help you navigate the journey toward business success and personal satisfaction, how many books will you read in the new year?

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Brand Storytelling Emanates From The Heart | Branding Strategy Insider

Brand Storytelling Emanates From The Heart | Branding Strategy Insider | The ART of Storytelling | Scoop.it
Today, science now backs Disney's and marketing's case that brand storytelling from the heart is powerful.
Art Jones's insight:

There are many things in the world that we anecdotally know and understand that they work. Now science validates us, by showing scientific proof for those things that many simply had faith in the utility of the process. #Soulful #Storytelling

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Black Irish Books | Get in the Ring!

Black Irish Books | Get in the Ring! | The ART of Storytelling | Scoop.it
The publishing company of Steven Pressfield and Shawn Coyne.
Art Jones's insight:

So you're a writer or responsible for producing brand content infused with story formula to engage your audience and call them to action. Well then, the Story Grid is here to help you entertain and engage your audiences. 


Shawn & Steven generously share the Story Grid process with us via 5 short videos, watch, learn and enjoy. 

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Screw Finding Your Passion

Screw Finding Your Passion | The ART of Storytelling | Scoop.it
Life is all about not knowing, and then doing something anyway.
Art Jones's insight:

This is the unvarnished true story about how you find your passion or said differently, what happens when passion finds you! 


Excerpt: Life is all about not knowing, and then doing something anyway.

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Top 10 Tips For Finding Writing Inspiration by Stephanie Norman AKA @NormanNorman777

Top 10 Tips For Finding Writing Inspiration by Stephanie Norman AKA @NormanNorman777 | The ART of Storytelling | Scoop.it
Even in this age of social media, link sharing and shout outs, Google and other search engines are STILL the biggest bringer of Bang2writers to this blog! "Writing inspiration" and "writing success...
Art Jones's insight:

Each of us carries 100's if not thousands of stories around in our head. When it comes to extracting those compelling stories from inside and clicking the keyboard and breathing life into those words so others can be informed by them isn't easy for most of us. This article share 10 things to consider doing where each act may serve as your inspiration.


Liberate your stories as your stories might be the call to action someone in the world is waiting for. 

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A good life is more about liberation than transformation.

A good life is more about liberation than transformation. | The ART of Storytelling | Scoop.it
In this GLP Riff, Jonathan Fields talks about going deeper into yourself and looking inward for your answers for more than just transformation.
Art Jones's insight:

What's your story? We hope your story is about your quest to simply be more of the wonderful that is the unique you. #DoTheWork #Liberate #BeMoreYou

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What's Your Story Strategy? Why Every Organization Needs One

What's Your Story Strategy? Why Every Organization Needs One | The ART of Storytelling | Scoop.it
Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.

Via Karen Dietz
Art Jones's insight:

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen Dietz's curator insight, August 5, 2015 6:43 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Johan Sundström's curator insight, August 7, 2015 5:55 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.

 

But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.

 

I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.

 

May the story force be with you!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;