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The ART of Storytelling
Story touches each of us in ways words and numbers never will.
Curated by Art Jones
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Effective Leadership And Storytelling -- "Circle of the 9 Muses"

Today, leaders are looking to storytelling to help advance the work of the organization. Here's a look at some of the possibilities... and also an introducti...

Via Karen Dietz
Art Jones's insight:

Story is the way businesses create the future they desire.

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Uma Sundaram's curator insight, February 23, 11:23 PM

Looking forward to the book "The Circle of 9 muses"

 

judyhouse's curator insight, February 24, 8:10 AM

The need to take a story and put it into an appropriate avenue of communication is important especially if innovation can let us be better storytellers and engage others more effectively.

Sandeep Gautam's curator insight, March 1, 11:23 PM

The importance of storytelling for leadership!

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Neil deGrasse Tyson: What’s Possible in 15 Years? - YouTube

Scientist Neil deGrasse Tyson discusses how much progress is possible in 15 years. “Will there ever be the end of war? Perhaps. The end of hunger? Perhaps. B...
Art Jones's insight:

What it means to have a COSMIC perspective.

#TheFutureofEverything

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It was a dark and stormy night... 3 Biz Storytelling Plots + 11 Examples in Marketing

It was a dark and stormy night... 3 Biz Storytelling Plots + 11 Examples in Marketing | The ART of Storytelling | Scoop.it

“In the last of our Made To Stick series, this post lists 11 examples of storytelling in marketing, using the Challenge, Connection and Creative plots.”


Via Karen Dietz
Art Jones's insight:

The author provides an orderly thought process for telling a brands stories.

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Karen Dietz's curator insight, January 19, 9:47 AM

I like the 3 storytelling plots businesses have successfully used in promoting their goods/services with wild success. They are easy to remember, and I bet your business falls in one of the 3 categories.


I also really like that the author, Samuel Hum, gave us plenty of examples of the company's actual marketing materials to explore. Go read this post -- it makes business storytelling a lot easier to do!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Why SEO Is Much Easier Than You Think

Why SEO Is Much Easier Than You Think | The ART of Storytelling | Scoop.it
SEO is a time-intensive strategy, and it does demand significant attention, but it has reached a point where it's no longer difficult.
Art Jones's insight:

The top 5 things you can do to make sure your website gets found by your ideal prospects.  


Read SEO news, monitor your competitors, start small, use Google analytics and conduct monthly reviews. 

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10 Brand Storytelling Lessons In 2 Minutes | The Story of Telling

10 Brand Storytelling Lessons In 2 Minutes | The Story of Telling | The ART of Storytelling | Scoop.it
It's so much easier to adopt default thinking and lead by telling people what we do—which is why most businesses do it. But you are not most businesses.
Art Jones's insight:

When you can take your brand's story and find ways to seamlessly insert it into the narrative of your ideal prospects life, that is when your brand story will do it's best work for you. 

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The Holstee Manifesto: Lifecycle Video - YouTube

http://holstee.com/manifesto The Holstee Manifesto is a call to action to live a life full of intention, creativity, passion, and community. The LifeCycle Fi...
Art Jones's insight:

One of the many pieces of content that ask this question " What's Your Story."

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2014 | SpaceX Year in Review - YouTube

Relive SpaceX’s 2014 highlights: launching rockets, landing stages, and unveiling our next generation crewed spacecraft.
Art Jones's insight:

This is the amazing story of one man and the amazing teams he's assembled, that help him breath life into his dreams.

Elon Musk's is IRON MAN.

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True Wealth has Nothing to do with Money.

True Wealth has Nothing to do with Money. | The ART of Storytelling | Scoop.it
Money is what almost everyone in our culture is after and yet here I am with a life many people wish they could have but one that money can’t buy.
Art Jones's insight:

A thoughtful post by Amanda Grace Harrison. She writes about her recipe for living a life she loves.


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Christmas Past: A Look At the History of Christmas

Christmas Past: A Look At the History of Christmas | The ART of Storytelling | Scoop.it
Christmas, at least as we know it today, resembles nothing of its past. A look at the history of Christmas revels behavior that would shock us today.
Art Jones's insight:

The TRUE STORY of how Christmas came to be one of our biggest holidays. It seems the reason for the season was initially PAGAN, uh oh.


I read this article and discovered that Puritans in the early 1600's outlawed Christmas in Massachusetts due to, too much gang type violence and drunkenness, many other states followed.


The article goes on and on sharing the historical truth about our hallowed holiday.


Excerpt:


"Most cultures (outside the tropics) have long marked with rituals involving light and greenery those dark weeks of December when the daylight wanes, all culminating in the winter solstice— the return of sun and light and life itself. Thus Chanukah, the “feast of lights.” And thus the Yule log, the candles, the holly, the mistletoe, even the Christmas tree— pagan traditions all, with no direct connection to the birth of Jesus."

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Fireside chat with Google co-founders, Larry Page and Sergey Brin with Vinod Khosla - YouTube

Fireside chat with Google co-founders, Larry Page and Sergey Brin with Vinod Khosla - YouTube | The ART of Storytelling | Scoop.it
Art Jones's insight:

This fireside chat provides a glimpse of how Google envisions the world in the next 10 to 15 years. #Transformative

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For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough | The ART of Storytelling | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...

Via Karen Dietz
Art Jones's insight:

Modern marketing remains a dynamic pursuit, always evolving. We are continually learning how our brains work and as such we know more today than ever before about how to engage people and move them to take an action.


The author of this post Bob Deutsch says "Whatever the offering—dinner entrée, smartphone, a piece of clothing, or what have you—to be successful a product or brand story must feed people's appetite for self-expansion. Self-expansion isn't just a business driver, it’s a life driver. Self-expansion moves everything forward."


#TheFutureofBusiness #Storytelling

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Karen Dietz's curator insight, December 17, 2014 3:07 PM

Here's a great post on the next upgrade in social media interactions that suggests we move from conversations to actual storytelling.


Yeah!


I like how the author, Bob Deutsch, makes a case for this and offers us specific steps to take for making the transition.


May 2015 bring us enhanced storytelling and success in all our social media efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

BLUENSCOTTISH's curator insight, December 19, 2014 1:05 PM

Thank you Karen Dietz

Stephen Dale's curator insight, December 21, 2014 5:33 AM

If I could summarise this article in just a few words it would be:


Brands (marketing) need to make a paradigm shift from targeting their messages at monochrome "consumers", and realise that consumers are in fact people, all of us different, and all of us on different journeys. People (not consumers) are more likely to use a product if they perceive the 'brand' understands some things about them. 


Reading time 5mins.

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The Google Way of Attacking Problems

The Google Way of Attacking Problems | The ART of Storytelling | Scoop.it
Many managers are fond of saying that they consider talent to be their number one priority, by which they usually mean hiring people that went to certain schools or had senior positions at key competitors. However, talent is overrated. It is only effective when directed by passion and purpose.
Art Jones's insight:

This is the story of the corporate culture that made Google what it is and continues to inspire Google employees to achieve greatness,


Excerpt:

"Many managers are fond of saying that they consider talent to be their number one priority, by which they usually mean hiring people that went to certain schools or had senior positions at key competitors. However, talent is overrated. It is only effective when directed by passion and purpose."


#ThePowerofStorytelling

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How the Victorians invented futurism – Iwan Morus – Aeon

How the Victorians invented futurism – Iwan Morus – Aeon | The ART of Storytelling | Scoop.it
Built into this ‘futurism’ is the Victorian discovery that societies and their technologies evolve together: from this perspective, technology just is social progress.
Art Jones's insight:

The story of how our perspective of what the future might be began to morph and change during the victorian era.


Excerpt:

Built into ‘futurism’ is the Victorian discovery that societies and their technologies evolve together: from this perspective, technology just is social progress.

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The key to storytelling is in the giving, not the getting

The key to storytelling is in the giving, not the getting | The ART of Storytelling | Scoop.it
The key to success with presentation—and storytelling in general—is to focus not on getting approval or a particular response from the audience, but on giving something meaningful to them. That is, it’s not about getting but about giving.

Via Gregg Morris
Art Jones's insight:

This book follows the age old saying which is: "you have to give to get". 

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A Business Storytelling Manifesto | Story Bistro

A Business Storytelling Manifesto | Story Bistro | The ART of Storytelling | Scoop.it

"Content marketing is the solution! You’ve got to tell more and better stories!  Right. But how? 


This isn’t just another bandwagon. This is truly important stuff.

So, how do you — the micro biz owner — learn to tell an engaging story? Something that will move your clients to action?"


Read the full article to find out more about these tips from the business storytelling manifesto:

  • Truth is three-dimensional
  • Edit fearlessly
  • It’s the journey AND the destination
  • Size matters
  • Heroes are everywhere
  • A story is an invitation
  • Different endings require new plots
  • Question your part in the status quo
  • To join the tribe, learn its culture, its language
  • Don’t begin at the beginning
  • Great characters have flaws
  • Bridge gaps with visuals
  • Practice
  • Simplify. Clarity is Smart.
  • Emotion moves us to act
  • Use your stories for good
  • The Heart is the Best Part

Via Kim Zinke (aka Gimli Goose)
Art Jones's insight:

The Chef at #StoryBistro whips up a batch of great ideas to help make stories tantalizing to look at and delicious to hear and read.

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This is why the internet cares more about 17 French people than 2000 Nigerians

This is why the internet cares more about 17 French people than 2000 Nigerians | The ART of Storytelling | Scoop.it
An analysis of the two tragic events that happened last week.
Art Jones's insight:

Why some stories capture our imagination and incite our passions while another equally tragic event does not? Who will become the voice of the anonymous, uncelebrated and forgotten?


This article provides compelling insight into why the recent tragic massacre of 2,000 women and children in Nigeria goes uncovered as compared to the global outrage that is "Je Suis Charlie Hedbo".


Excerpt:

Attacks like the one on Paris are shocking, visible and rare, while attacks on Baga are common (though the scale of the Baga attack is unprecedented.)


When we understand extremist violence as attacks on urban, developed, symbolic targets, we’re missing a much broader, messier picture, where religious extremism blends with political struggles and where the victims are usually anonymous, uncelebrated and forgotten.


We miss the point that Islamic extremists are at war with other Muslims, that the source of terror is not a religion of 1.6 billion people, but a perverse, political interpretation held by a disenchanted few.


It’s right to mourn those killed in Paris, to celebrate the city’s resilience and to honor the heroes. But if we fail to mourn and to understand Baga as well, we see a picture of terrorism that’s simple, clear and deeply inaccurate.

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Web Tools for Multimedia Storytelling - Tech@CUNYJ

Web Tools for Multimedia Storytelling - Tech@CUNYJ | The ART of Storytelling | Scoop.it
Want to make your stories more engaging? Here are a few tools that might help The world is an immersive, sensory experience. Shouldn’t our stories be too? With some new web platforms, they can be.

Via Andy Bull
Art Jones's insight:

In today's multi media world where stories and images emanate from a multitude of sources having a platform that pulls the diverse pieces together into one cohesive story is what is needed. This post walks us through a list of several (but not all) of the best content aggregators available today.

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Ian R. Clayton's curator insight, January 21, 6:15 AM

Very useful article. I would add HaikuDeck, its a leap forward it making it really easy to create high impact slideshows and videos. Here is an short outline i made of it https://www.youtube.com/watch?v=XXOF3irjFFk | I am NOT an affiliate just think its worth sharing :-)

Ian R. Clayton's curator insight, January 21, 6:28 AM
Twitter is becoming more visual, like everything. People dont want to read they just want to see. And even with 144 characters visuals still command the response
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A Step By Step Guide To Digital Storytelling With Storify

A Step By Step Guide To Digital Storytelling With Storify | The ART of Storytelling | Scoop.it
Storify is a platform that allows you to tell stories using elements from the social web such as tweets, Flickr photos and YouTube videos.  There are so many ways to use the Storify app; one of my ...
Art Jones's insight:

I believe  this platform is useful when you want to curate the story together from  whatever platform was employed by the content creator(s) sharing their perspective at Trade Shows, Conferences, News Worthy events, Tweetchats and more.



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World at Your Feet on Vimeo

This is "World at Your Feet" by Redrow London on Vimeo, the home for high quality videos and the people who love them.
Art Jones's insight:

This short video inserts the product, commercial real estate, into the narrative of their ideal prospect, the high earning rising stars of the demanding, challenging world of the business executive.


Brand Storytelling 

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A Filmmaker's Perspective: Best Story Thinking For Success

A Filmmaker's Perspective: Best Story Thinking For Success | The ART of Storytelling | Scoop.it

“The biggest mistake people make, she says, is that people think a story is a corporate or publicity video. “It’s not! A story is a story!”


Via Karen Dietz
Art Jones's insight:

The author says:


"Stories tell the true journey of a person; of a client; of a company; of how they got from point A to B and why it’s so important for them to advocate, give a testimony or be on the journey. And from there you draw the right crowd of people who want to be with you on the journey. All through telling a story.”

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Karen Dietz's curator insight, December 26, 2014 1:24 PM
A story is a story, not an ad. And if you tell a great story, it can turn into an ad for your business. It's all about getting your head on straight to really capture the power of business storytelling. In this post a film maker sets us straight. Her points are right on. Enjoy the insights here as we get ready for 2015.
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The 2014 Story: A Year of Ideas, Inspiration From TED Talks

What were the most powerful ideas of 2014? Watch our 8-minute highlight reel of the Year in Ideas. Explore a fun, interactive playlist of the TED Talks of th...

Via Karen Dietz
Art Jones's insight:

Watch this 8.32 minute compilation of the best of TED in 2014 and I guarantee  one of these voices or perhaps all will serve to inspire you. 


Enjoy!

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Karen Dietz's curator insight, December 24, 2014 10:41 AM

Lots of folks have been putting together the "best of 2014" lists and this one is my favorite so far. It's inspirational and just what we need during the holidays.


2014 was a remarkable year and I can hardly wait to see how we progress in 2015.


Enjoy!

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AirBnB will put you up at the stunning Galeries Lafayette

AirBnB will put you up at the stunning Galeries Lafayette | The ART of Storytelling | Scoop.it
AirBnB's most recent offbeat offering lets the booked traveler spend the night before the famed department store's January post-holiday sale.
Art Jones's insight:

"Since for many people travel is largely the most interesting way to gather stories, Airbnb's appeal is obvious. Sleeping and romping around in a warehouse or office block is a far more interesting tale than another night at the Holiday Inn."


#Crowdsourced #Stories

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One Stitch Closer: Veronika empowers other women - YouTube

Get inspired by Veronika, CEO and founder of The Empowerment Plan, who empowers women to become more independent. #WomenInspire http://www.gap.com/onestitchc...
Art Jones's insight:

The story of the power of Making Meaning!

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Google - Year in Search 2014 - YouTube

In 2014 we searched trillions of times. What do these searches say about us? Explore the Year in Search http://www.google.com/2014 and follow the conversatio...
Art Jones's insight:

The story of the year 2015 as the product of what WE searched for via Google search. #YearinSearch

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What Happens to Society When Robots Replace Workers?

What Happens to Society When Robots Replace Workers? | The ART of Storytelling | Scoop.it
Facing the consequences of maximum efficiency.
Art Jones's insight:

This is the story of what the role of humans will be as workers in our not too distant future. What work will be left for people to do when robots are designed, created and engaged to do everything?


Excerpt:

On June 26, 2013, Terry Gou, Foxconn’s CEO, told his annual meeting that “We have over one million workers. In the future we will add one million robotic workers.” This means, of course, that the company will avoid hiring those next million human workers.less

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