PEI AUDIT
375 views | +0 today
Follow
PEI AUDIT
Color marketing, lifestyl and personal image in 3 AXIS VISUAL Language - http://www.pei-audit.cz + http://www.pei-3axis.cz
Curated by Michal Zachar
Your new post is loading...
Your new post is loading...
Rescooped by Michal Zachar from BEAUTY + SOCIAL MEDIA
Scoop.it!

Pinterest beauty fans spend more than Facebook users - Times LIVE

Pinterest beauty fans spend more than Facebook users - Times LIVE | PEI AUDIT | Scoop.it

Julie Bornstein, head of digital for Sephora, reveals to tech blog Venture Beat that "Pinterest users who shop at Sephora spend 15 times more on its products than the brand's Facebook followers."


Via Cristin Grogan
more...
Cristin Grogan's curator insight, March 3, 2013 3:11 PM

While social media experts still determine what role Pinterest plays in social commerce, Sephora finds that Pinterest users spend 15 times more than their Facbook users.  The reason behind it?  Facebook is better suited as a customer service tool, while Pinterest is a platform for collecting and acquiring items, influencing customer purchasing habits.

Venus Evans-Winters's comment, March 5, 2013 5:35 PM
I believe it. I had to step back from pinterest, because I found myself wanting to be more trendy.
Rescooped by Michal Zachar from Omni Retail
Scoop.it!

En ligne ou hors ligne, la personnalisation doit être la même pour les clients

En ligne ou hors ligne, la personnalisation doit être la même pour les clients | PEI AUDIT | Scoop.it

Les consommateurs attendent des magasins physiques le même niveau de personnalisation de l'expérience d'achat que sur les sites d'e-commerce.Ce changement serait, selon l'étude, dû à la personnalisation réalisable en ligne et à l’accès généralisé au web via les Smartphones.

 

Or, l’expérience en magasin, contrairement aux attentes des consommateurs, est restée remarquablement stable. Certaines technologies permettront aux détaillants d’intégrer les métaphores du monde en ligne à l’environnement des magasins physiques.

En priorité, on devrait retrouver des technologies capable d'automatiser l'expérience client, de la signalisation à la recherche de marchandises ou à la comparaison des produits.
Les marchands de demain auront égalemnent besoin d'investir dans une technologie qui apporte des interactions et des services de qualité aux clients. La technologie Kinect, le tactile, les projections 3D et le paiement via le mobile seront des technologies de plus en plus utilisées par les marchands afin de stimuler leurs ventes, réduire leurs coûts et fidéliser les clients.
 

Il serait nécessaire pour les commerce d'appliquer les technologie de reconnaissance en ligne à l'expérience d'achat qu'ils proposent. Or, les marchands physiques ont maintenant accès à des analyses des comportements clients qui rivalisent avec celles des détaillants en ligne. Avec toutefois un avantage supplémentaire : celui de pouvoir y ajouter une touche humaine notamment lors de l’accueil des clients.

 


Via Jerome Chasques
more...
No comment yet.
Rescooped by Michal Zachar from What's new in Visual Communication?
Scoop.it!

FANTOCHE, 11th Internatioanl Animation Film Festival (Switzerland) - CALL FOR ENTRIES

FANTOCHE, 11th Internatioanl Animation Film Festival (Switzerland) - CALL FOR ENTRIES | PEI AUDIT | Scoop.it

Fantoche is now opening its 'International Competition' for the eleventh time, and is searching for the best animated short films from the last 12 months from all over the world. Artistically daring ideas, visionary experiements, stories with a twist and the best, top-quality entertainment are being sought, whether produced by newcomers, young talent or established film-makers. This allows Fantoche to once again fell the pulse of the latest trends from the world of animated film. Entries will be judged by the international jury and the audience during the Festival, from 3-8 September 2013.

The closing date for submissions is 31 May 2013.


Via ECAL Library
more...
No comment yet.
Rescooped by Michal Zachar from (Media & Trend)
Scoop.it!

MediaPost Publications Will Twitter Eliminate Social TV Apps?

MediaPost Publications Will Twitter Eliminate Social TV Apps? | PEI AUDIT | Scoop.it

Will Twitter Eliminate Social TV Apps?

 

Twitter has become synonymous with social TV. In addition to the record 24 million tweets generated during the Super Bowl, the social messaging service served as the platform for the game’s most talked-about advertising, thanks in part to a timely blackout.

 

The success of the Oreo tweet and others revved up real-time marketing for the Oscars via Twitter, and another 8.9 million tweets. Now another annual TV ritual -- “American Idol” -- is using Twitter this week to take instant audience polls with the results displayed screen.

 

“Brands have been jumping on this bandwagon with hashtag strategies. The Super Bowl is a classic example where half of the ads mentioned Twitter,” said Anna Banks, vice president, strategy and planning at Organic. Twitter’s recent acquisition of social TV analytics startup Bluefin Labs, and partnership with Nielsen to create a social TV rating only underscores its ambitions in the space.

 

What will this mean for dedicated second-screen apps like GetGlue, Viggle, IntoNow, Zeebox and Miso? Are they at risk of becoming irrelevant? These services offer a range of content and features that Twitter doesn’t from TV schedules to special show-related material to personalized recommendations.

 

Many also include gamification elements, like check-ins, rewards and trivia contests to boost engagement and open up advertising and marketing opportunities. Integration of social-sharing tools, including Facebook and Twitter, is also common. So are slick user interfaces.

 

But the audience for each of these second-screen apps is tiny compared to Twitter. Viggle, for instance, reports 1.9 million registered users and about 550,000 monthly active users. According to comScore data, Viggle had 3.1 million visitors in January; GetGlue, 3.8 million; and Zeebox, 147,000. Shazam had about 10 million, but social TV use is only a subset of its function as a music recognition tool.

 

Twitter in December passed 200 million monthly users, up from 140 million in March. One in three people using Twitter tweeted about TV-related content in June, according to Nielsen data. As of January, Twitter had 39.6 U.S. monthly visitors, per comScore.

 

Marketers don’t have to determine the various social TV apps when you they can use familiar digital platforms with far wider reach and plenty of TV fans. Agency executives view the choice as something of a tradeoff.

“As of now, Twitter doesn’t offer a campaign-specific experience that engages users for more than a few seconds,” said Vik Kathuria, managing partner at GroupM’s Mediacom. “On the other hand, Twitter has 1,000 times the engagement.”

 

Jeremy Lockhorn, vice president, emerging media, Razorfish, sees a similar dichotomy, noting that while Twitter offers scale, the emerging crop of social TV apps provide a more immersive experience that in turn can help lift specific campaign goals.

 

He points to one unnamed client that saw a 67% lift in brand favorability, 32% and 38% rise in two key brand health statements, and a 61% increase in brand consideration through advertising in a social TV app in connection with a major TV event last year.

 

That said, he believes there’s still an opportunity for a company to create a more compelling second-screen offering. 

 

TV networks like USA Today and Bravo have created their own social marketing initiatives that tap into Twitter but don’t necessarily rely on third-party apps. USA’s Twitter-fueled Character Chatter site fostering real-time conversation is among the better-known examples.

 

Bravo last month launched @Bravoholic, a rewards program that recognizes fans who have tweeted about the network most actively with weekly prizes including control over the @Bravoholic handle and the chance to have a question answered by Andy Cohen on “Watch What Happens Live.”

Given Twitter’s growing presence and the number of social TV apps vying for users and advertising dollars, consolidation seems a likely course as the category evolves. Viggle and GetGlue ended up terminating a planned merger last month after Viggle said in November it would acquire its rival for $25 million.

 

But it won’t be surprising to see similar such deals closing in the months ahead. After all, no one needs half a dozen social TV apps on their phone. “We'll continue to see a shifting tide of companies that rise and fall as they either hit scale and adoption by the masses -- or they don't,” said Jason Hoch, senior vice president, customer strategy and product marketing, at social TV platform provider Echo. 

 


Via Virginie Colnel
more...
No comment yet.
Rescooped by Michal Zachar from Interactiv City
Scoop.it!

Edi Rama: Take back your city with paint | Video on TED.com

Make a city beautiful, curb corruption. Edi Rama took this deceptively simple path as mayor of Tirana, Albania, where he instilled pride in his citizens by transforming public spaces with colorful designs.

Via Sophie Martin
more...
Sophie Martin's curator insight, March 2, 2013 12:46 PM

Power of Colors, power of beauty seem surely naiv but also quite efficient

Rescooped by Michal Zachar from @FoodMeditations Time
Scoop.it!

Addictive Food, Beer, Color. Che forma ha il gusto?

Addictive Food, Beer, Color. Che forma ha il gusto? | PEI AUDIT | Scoop.it
Our weekly roundup on tasty news from around the world and here's what we are reading. The Intersection of Color Design and... Beer and the curse of the designer: You sit at the bar with your favor...

Via Edible News
more...
Edible News's curator insight, March 1, 2013 2:33 PM

“Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. ” ~Oscar Wilde

Rescooped by Michal Zachar from Revolution in Education
Scoop.it!

Infographie : l'Histoire de l'Education

Infographie : l'Histoire de l'Education | PEI AUDIT | Scoop.it
The folks at Boundless who last brought us the EdTech Buzzwords Infographic are back with The History of Education. The graphic takes a look at how formal education began, changes along the way, current day and predictions for the next twenty years.

Via Gust MEES, Karen B Wehner, Maribel Bañares, juandoming, Laurent Blanquer, CECI Jean-François, Sandrine Decamps, Bruno De Lièvre, Marco Bertolini
more...
Michael Stapleton's curator insight, March 19, 2013 10:30 PM

The folks at Boundless who last brought us the EdTech Buzzwords Infographic are back with The History of Education. The graphic takes a look at how formal education began, changes along the way, current day and predictions for the next twenty years.

Dawn Tsui's curator insight, March 20, 2013 8:31 PM

cute!~~

Shelli Herseth's curator insight, December 4, 2015 12:41 PM

A cool infographic on the history of education! #edlt561

Rescooped by Michal Zachar from Life @ Work
Scoop.it!

How Are You Using Your 86,400 Seconds?

How Are You Using Your 86,400 Seconds? | PEI AUDIT | Scoop.it
We all have 86,400 seconds to spend every day, and at the end of the day, they’re gone. How are you using yours?

Via Barb Jemmott
more...
No comment yet.
Rescooped by Michal Zachar from Public Relations & Social Media Insight
Scoop.it!

10 Ways to Use Social Media to Promote an Event | Social Media Examiner

10 Ways to Use Social Media to Promote an Event | Social Media Examiner | PEI AUDIT | Scoop.it

Are you wondering how to promote an event with social media?

 

Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

 

In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 28, 2013 11:13 PM

Great tips from Social Media Examiner's Michael Stelzner.

Scooped by Michal Zachar
Scoop.it!

Evropská centra pomohla loni 72 000 spotřebitelů < Tiskové zprávy < Média | Evropské spotřebitelské centrum

more...
No comment yet.
Rescooped by Michal Zachar from Retail & Marketing Strategies
Scoop.it!

MediaPost Publications Mobile's Retail Power Comes From ... The Couch? 02/25/2013

Mobile's Retail Power Comes From ... The Couch? - 02/25/2013

Via The Mann Group
more...
No comment yet.
Scooped by Michal Zachar
Scoop.it!

The Social Marketer’s Urban Twictionary [Infographic]

The Social Marketer’s Urban Twictionary [Infographic] | PEI AUDIT | Scoop.it
An urban dictionary for Twitter lingo and a fun look at how the hottest social media platform is transforming the language of social media marketers.
more...
No comment yet.
Rescooped by Michal Zachar from Elegant Wedding Cakes
Scoop.it!

Russell and Case and CAKE create the World’s Most Expensive Wedding Cake

Russell and Case and CAKE create the World’s Most Expensive Wedding Cake | PEI AUDIT | Scoop.it

Bespoke jewellers Russell and Case who are based on the aptly named Bling Bling Street in Liverpool collaborated with CAKE in Chester to make the glamorous showpiece. The wedding cake is estimated to be worth a staggering £32.4m


Via Charisse Gravonsington
more...
Charisse Gravonsington's curator insight, March 3, 2013 5:27 PM

I wondered how much one could really spend on a wedding cake ...

 

Well, I guess if money is no object and you find a jeweler that loves to create, then you can have diamonds and other precious gems added to your show-stopping centerpiece.

 

I think this cake does qualify as one of the most expensive weddings cakes I have heard about.

Rescooped by Michal Zachar from BlingBling
Scoop.it!

Gwyneth Paltrow Owns Up to Past Fashion Faux Pas - Yahoo! News (blog)

Gwyneth Paltrow Owns Up to Past Fashion Faux Pas - Yahoo! News (blog) | PEI AUDIT | Scoop.it
Yahoo! News (blog)
Gwyneth Paltrow Owns Up to Past Fashion Faux Pas
Yahoo!

Via Fashionist 2012
more...
No comment yet.
Rescooped by Michal Zachar from Carl Jung Depth Psychology
Scoop.it!

Carl Jung: symbols are able to unite duality

Carl Jung: symbols are able to unite duality | PEI AUDIT | Scoop.it
"There is no position without its negation. In or just because of their extreme opposition, neither can exist without the other. It is exactly as formulated in classical Chinese philosophy: yang (t...

Via Maxwell Purrington
more...
No comment yet.
Rescooped by Michal Zachar from The 21st Century
Scoop.it!

INFOGRAPHIC: What Makes Social Media so Influential?

INFOGRAPHIC: What Makes Social Media so Influential? | PEI AUDIT | Scoop.it
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again.

Via Dr. Susan Bainbridge
more...
Joseph Pomponio's curator insight, March 3, 2013 5:08 AM

A very remarkable chart.

Janet Ilko's curator insight, March 3, 2013 11:58 AM

Going to share with students, look at the growth of pinterest for example, wow! And 1 billion on Facebook?? Crazy!

Alison D. Gilbert's curator insight, March 3, 2013 12:41 PM

How true.

Rescooped by Michal Zachar from Public Relations & Social Media Insight
Scoop.it!

So you think you need a social strategy? Sure, but that’s just part of it | memeburn

So you think you need a social strategy? Sure, but that’s just part of it | memeburn | PEI AUDIT | Scoop.it

In 2012 there was a mad rush from companies to understand the value of social in all its complexities. What could social media do? What value could it provide? How could the company engage with its users? As a result there have been numerous traditional agencies suddenly becoming digital marketing specialists and providing their clients with complete social strategies. There have been promises of guaranteed followers, likes and shares which may or may not have been achieved. There was (and still is) so much jargon that many businesses were sucked into the social media marketing black hole. Please note that many of those were successful and marketing teams breathed a sigh of relief as Directors, CEOs and other high-ranking officials nodded their heads in appreciation of the high number of followers, likes and shares. However, unlike their marketing counter parts, these high rankers have a goal that must be met – ROI. Return on investment is difficult to measure from a social media perspective. What is the value of a like, follow or share? Can it be equated to the lowest possible sale value of a single unit of product? No – because for every 10 likes only one user purchased the product! This is just an example, but remains true in essence....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 2, 2013 1:53 PM

Do you know your ROS - return on social?

Rescooped by Michal Zachar from Teaching Visual Communication in a Business Communication Course
Scoop.it!

REAL OR FAKE: These Computer-Generated Images Look Like Photographs

REAL OR FAKE: These Computer-Generated Images Look Like Photographs | PEI AUDIT | Scoop.it

"Nothing you see is real."

 

 


Via Bovee & Thill's Online Business Communication Magazines
more...
Bovee & Thill's Online Business Communication Magazines's curator insight, February 28, 2013 10:36 AM

Here is stunning computer-generated imagery.


These are pictures created by professionals in the field, and the end results look like photographs. . .


Rescooped by Michal Zachar from La couleur de votre marketing
Scoop.it!

3 epicenters of innovation in modern marketing - Chief Marketing Technologist

3 epicenters of innovation in modern marketing - Chief Marketing Technologist | PEI AUDIT | Scoop.it
Here's another way to visualize the relationship between big data and the other innovations happening in the marketing department.

Via C-Marketing
more...
No comment yet.
Rescooped by Michal Zachar from Wallpaper
Scoop.it!

Colorful Interiors: using bold colors

Colorful Interiors: using bold colors | PEI AUDIT | Scoop.it

Via Jasveen Sahota, Silk Interiors
more...
Silk Interiors's curator insight, March 1, 2013 1:48 AM

I love that colourful ottoman and wall hanging. Gorgeous! 

Tammy Haywood's curator insight, March 1, 2013 2:30 PM

Hello Spring!

Rescooped by Michal Zachar from BEAUTY + SOCIAL MEDIA
Scoop.it!

eNail Supply Expand their Beauty Range as a Result of Social Media Feedback

eNail Supply Expand their Beauty Range as a Result of Social Media Feedback | PEI AUDIT | Scoop.it
The popular online retailer, eNail Supply have been increasingly using their social media platform to monitor customer feedback and establish what is hot and what is not in the world.

Via Cristin Grogan
more...
Cristin Grogan's curator insight, February 27, 2013 3:39 PM

In the quest "to ensure they remain the first choice for customers who only want the best beauty products", popular online retailer, eNail Supply, turns to social media to research and monitor consumer feedback, determine what's trendy, what to stock and to identify brand best sellers.

Rescooped by Michal Zachar from Carl Jung Depth Psychology
Scoop.it!

Association for Psychological Type International (APTi)

Association for Psychological Type International (APTi) | PEI AUDIT | Scoop.it
APTi is one of the best places on the web to connect and talk with the top authors, writers and experts on psychological type, personality type and the applications of personality type theory to areas such as teamwork, leadership, careers, personal...

Via Maxwell Purrington
more...
No comment yet.