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PEI AUDIT
Color marketing, lifestyl and personal image in 3 AXIS VISUAL Language.
Curated by Michal Zachar
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Rescooped by Michal Zachar from Teaching Visual Communication in a Business Communication Course
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REAL OR FAKE: These Computer-Generated Images Look Like Photographs

REAL OR FAKE: These Computer-Generated Images Look Like Photographs | PEI AUDIT | Scoop.it

"Nothing you see is real."

 

 


Via Bovee & Thill's Online Magazines for Business Communication
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Bovee & Thill's Online Magazines for Business Communication's curator insight, February 28, 2013 10:36 AM

Here is stunning computer-generated imagery.


These are pictures created by professionals in the field, and the end results look like photographs. . .


Rescooped by Michal Zachar from La couleur de votre marketing
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3 epicenters of innovation in modern marketing - Chief Marketing Technologist

3 epicenters of innovation in modern marketing - Chief Marketing Technologist | PEI AUDIT | Scoop.it
Here's another way to visualize the relationship between big data and the other innovations happening in the marketing department.

Via C-Marketing
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Rescooped by Michal Zachar from Wallpaper
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Colorful Interiors: using bold colors

Colorful Interiors: using bold colors | PEI AUDIT | Scoop.it

Via Jasveen Sahota, Silk Interiors
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Silk Interiors's curator insight, March 1, 2013 1:48 AM

I love that colourful ottoman and wall hanging. Gorgeous! 

Tammy Haywood's curator insight, March 1, 2013 2:30 PM

Hello Spring!

Rescooped by Michal Zachar from BEAUTY + SOCIAL MEDIA
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eNail Supply Expand their Beauty Range as a Result of Social Media Feedback

eNail Supply Expand their Beauty Range as a Result of Social Media Feedback | PEI AUDIT | Scoop.it
The popular online retailer, eNail Supply have been increasingly using their social media platform to monitor customer feedback and establish what is hot and what is not in the world.

Via Cristin Grogan
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Cristin Grogan's curator insight, February 27, 2013 3:39 PM

In the quest "to ensure they remain the first choice for customers who only want the best beauty products", popular online retailer, eNail Supply, turns to social media to research and monitor consumer feedback, determine what's trendy, what to stock and to identify brand best sellers.

Rescooped by Michal Zachar from Carl Jung Depth Psychology
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Association for Psychological Type International (APTi)

Association for Psychological Type International (APTi) | PEI AUDIT | Scoop.it
APTi is one of the best places on the web to connect and talk with the top authors, writers and experts on psychological type, personality type and the applications of personality type theory to areas such as teamwork, leadership, careers, personal...

Via Maxwell Purrington
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Rescooped by Michal Zachar from Psychology Professionals
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Dementia and Eight Types of Dementia

Dementia and Eight Types of Dementia | PEI AUDIT | Scoop.it

Dementia is the gradual deterioration of mental functioning that effects memory, mood, thinking, concentration, and judgment. These changes often affect a person’s ability to perform normal daily activities.

 

Read more at: http://www.alzheimersreadingroom.com/2009/09/dementia-and-eight-types-of-dementia.html

 


Via Stewart-Marshall, Adam Atodl
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Rescooped by Michal Zachar from Marketing, Retail, Shopper, Luxe, Expérience Client, Smart Store, Cross Canal, Communication, Digital
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Camaïeu abolit les frontières du multicanal

Camaïeu abolit les frontières du multicanal | PEI AUDIT | Scoop.it
L'enseigne de textile féminin se lance dans le multicanal. Son site, créé il y a 3 ans, propose désormais la livraison en magasin des achats réalisés en ligne... Une première qui s'inscrit dans une politique ambitieuse de satisfaction client.

Via Made In Retail, Jérôme MONANGE
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Rescooped by Michal Zachar from Retail & Marketing Strategies
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MediaPost Publications J. Crew, Kohl's And Dick's Top Store Loyalty Ranking 02/06/2013

MediaPost Publications J. Crew, Kohl's And Dick's Top Store Loyalty Ranking 02/06/2013 | PEI AUDIT | Scoop.it
J. Crew, Kohl's And Dick's Top Store Loyalty Ranking - 02/06/2013

Via The Mann Group
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The Mann Group's curator insight, February 6, 2013 8:21 AM

The last sentence: "Those shopping experiences stay with people.” So incredibly important

Rescooped by Michal Zachar from Omni Retail
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Le Top 10 des marques du retail

Le Top 10 des marques du retail | PEI AUDIT | Scoop.it

Cependant, des grandes enseignes ont trouvé la façon pour affronter cette situation bouleversante. Quels ont été les retailers les plus perspicaces de l’année passée ?
Amazon, le géant pure-player est le premier de cette liste. 

Tesco est le distributeur britannique dont le reste des enseignes essayent de surpasser.

Target est le préféré parmi les détaillants discount. 

Hermès, compte parmi les marques de luxe les plus reconnues. L’année dernière a été une année victorieuse pour la marque française grâce à sa stratégie d’expansion en Chine

Waitrose s’agit d’une marque qui a montré aux autres commerçants comment adapter un parcours multicanal aucommerce de détail.

Home Dépôt est la marque la plus importante dans pour l’équipement de la maison. L’enseigne américaine est un excellent exemple de l’intégration de e-commerce.

Ikea a prouvé à quel point les coûts et l’innovation sont importants pour la réussite d’une marque.

John Lewis dispose d’une clientèle solide et résistante. Ce qui rend John Lewis différent est que tout en restant fidèle à ses valeurs, la marque britannique a su se réinventer en s’adaptant à ses consommateurs, aux nouvelleshabitudes d’achat et à la nouvelle mis en scène du secteur du retail.

Zara a connu une année phénoménale et a émergé comme un acteur mondial majeur dans le retail. 

Louis Vuitton continue à être la marque de référence dans le secteur du luxe.


Via Jerome Chasques
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Rescooped by Michal Zachar from Made In Retail : Marketing des reseaux Retail de la mode
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Burberry dévoile une nouvelle expérience interactive: la personnalisation intelligente

Burberry dévoile une nouvelle expérience interactive: la personnalisation intelligente | PEI AUDIT | Scoop.it
Les années passent et la maison Burberry est toujours pionnière sur le digital ! Encensée par le grand public pour sa stratégie mise en place sous l’impulsion de son génial directeur de la création Christopher Bailey, Burberry est désormais incontestablement la Maison de Luxe reine du digitale

Via Made In Retail
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Hlavní výhody členství v POPAI CE | Facebook

Hlavní výhody členství v POPAI CE | Facebook | PEI AUDIT | Scoop.it
POPAI Central Europe wrote a note titled Hlavní výhody členství v POPAI CE. Read the full text here.
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Milestones in the History of the Internet [Infographic]

Milestones in the History of the Internet [Infographic] | PEI AUDIT | Scoop.it
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Sayed Suhail's curator insight, February 24, 2013 2:00 AM

A very interesting infographic that highlights the major milestones that have brought us the internet that we know and love today. 

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10 Tips For Effective Social Media Shares For Content Marketing

10 Tips For Effective Social Media Shares For Content Marketing | PEI AUDIT | Scoop.it
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Neil Wilkins's curator insight, February 22, 2013 7:01 AM

Advocacy (sharing of your content by loyal and relevant followers, connections and peers) should be at the heart of your digital content strategy. Here's how to make it happen

Rescooped by Michal Zachar from Life @ Work
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How Are You Using Your 86,400 Seconds?

How Are You Using Your 86,400 Seconds? | PEI AUDIT | Scoop.it
We all have 86,400 seconds to spend every day, and at the end of the day, they’re gone. How are you using yours?

Via Barb Jemmott
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Rescooped by Michal Zachar from Public Relations & Social Media Insight
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10 Ways to Use Social Media to Promote an Event | Social Media Examiner

10 Ways to Use Social Media to Promote an Event | Social Media Examiner | PEI AUDIT | Scoop.it

Are you wondering how to promote an event with social media?

 

Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

 

In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 28, 2013 11:13 PM

Great tips from Social Media Examiner's Michael Stelzner.

Scooped by Michal Zachar
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Evropská centra pomohla loni 72 000 spotřebitelů < Tiskové zprávy < Média | Evropské spotřebitelské centrum

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Rescooped by Michal Zachar from Retail & Marketing Strategies
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MediaPost Publications Mobile's Retail Power Comes From ... The Couch? 02/25/2013

Mobile's Retail Power Comes From ... The Couch? - 02/25/2013

Via The Mann Group
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The Social Marketer’s Urban Twictionary [Infographic]

The Social Marketer’s Urban Twictionary [Infographic] | PEI AUDIT | Scoop.it
An urban dictionary for Twitter lingo and a fun look at how the hottest social media platform is transforming the language of social media marketers.
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Rescooped by Michal Zachar from What's new in Visual Communication?
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ARRRGH! Monsters in Fashion| La Gaîté lyrique (Paris)

ARRRGH! Monsters in Fashion| La Gaîté lyrique (Paris) | PEI AUDIT | Scoop.it

From Alexander McQueen to Andrea Crews, Craig Green to Walter Van Beirendonck, Arrrgh! presents a selection from fifty-eight contemporary creators who, inspired by design, animation and sketches, use monster form and expression in their costume and clothing designs.


Via ECAL Library
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Rescooped by Michal Zachar from Retail & Marketing Strategies
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The Future of Shopping | Think with Google

eBay CEO John Donahoe explains how he re-established the tech giant as the world's leading global commerce platform and payments company by betting big on mobile and local transactions.

Via The Mann Group
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Rescooped by Michal Zachar from Retail & Marketing Strategies
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Report: Google to open U.S. retail stores later this year

Report: Google to open U.S. retail stores later this year | PEI AUDIT | Scoop.it
9to5Google says the company plans to open its first physical stores in time for the holidays. Read this article by Casey Newton on CNET News.

Via The Mann Group
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Rescooped by Michal Zachar from Marketing, Retail, Shopper, Luxe, Expérience Client, Smart Store, Cross Canal, Communication, Digital
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Mode, Storytelling et Interactivité – Provocations de Calvin Klein, un court-métrage étonnant

Mode, Storytelling et Interactivité – Provocations de Calvin Klein, un court-métrage étonnant | PEI AUDIT | Scoop.it
Calvin Klein innove avec un court métrage dévoilant sa dernière collection de Prêt-à Porter. La marque réaffirme son identité à travers ce film très esthétique.

Via Made In Retail, Jérôme MONANGE
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Rescooped by Michal Zachar from RetailMarket
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The UK’s Nationwide Building Society signs up for V.me, Visa’s digital wallet

The UK’s Nationwide Building Society signs up for V.me, Visa’s digital wallet | PEI AUDIT | Scoop.it
The latest organisation to sign up for Visa's digital wallet - V.me - is the Nationwide Building Society and it is preparing to rollout an initial trial this year.

V.me is a payment ...

Via wonwoopapa
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Rescooped by Michal Zachar from Psychology Professionals
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Positive TV Improves Kids' Behavior, Study Says

Positive TV Improves Kids' Behavior, Study Says | PEI AUDIT | Scoop.it

It's been debated for ages: Does violent TV lead to violent behavior? That's still an open question, but a new study suggests that watching positive programming can improve kids' behavior.
The research looked at 565 Seattle parents of 3-to-5-year-old kids, who were told to fill out diaries about their children's TV-viewing behaviors over the course of a year. Half the parents were coached for six months leading up to the study on getting their kids to watch more "positive" programming — say, Sesame Street or Dora the Explorer instead of Power Rangers. The other half were coached on getting their kids to eat healthier.
The results were relatively weak. After six months, both groups of kids showed behavior improvement, with the TV-viewing sample slightly above the healthy eating sample. After a year, there was no meaningful difference between the two. Low-income boys had the most short-term benefit, researchers said. Overall, though, the benefits faded over time.

 


Via Adam Atodl
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Rescooped by Michal Zachar from Psychology Professionals
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National Science Foundation report: Can interactive media boost attention and well-being?

National Science Foundation report: Can interactive media boost attention and well-being? | PEI AUDIT | Scoop.it

Behav­ioral train­ing inter­ven­tions have received much inter­est as poten­tially effi­cient and cost-effective ways to main­tain brain fit­ness or enhance skilled per­for­mance with impact rang­ing from health and fit­ness to edu­ca­tion and job train­ing. In par­tic­u­lar, neu­ro­science research has doc­u­mented the impor­tance of explic­itly train­ing (i) atten­tional con­trol, in order to enhance per­cep­tual and cog­ni­tive fit­ness as well as (ii) kind­ness and com­pas­sion, to pro­duce changes in adap­tive emo­tional reg­u­la­tion and well-being.

 

Read more at: http://www.sharpbrains.com/blog/2013/02/20/national-science-foundation-report-can-interactive-media-boost-attention-and-well-being/


Via Adam Atodl
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