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PEI AUDIT
Color marketing, lifestyl and personal image in 3 AXIS VISUAL Language.
Curated by Michal Zachar
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Rescooped by Michal Zachar from Public Relations & Social Media Insight
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Making Your LinkedIn Network "Work" | Social Media Today

Making Your LinkedIn Network "Work" | Social Media Today | PEI AUDIT | Scoop.it

In order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy. There are various social networks that can be incorporated into any online marketing strategy. Through these networks, we can meet, network, and improve our visibility to various audience groups. Amongst the most valuable to anyone working on personal branding is Linkedin. Designed and organized with the concept of brand networking, this site proves incredibly valuable to any brand and their online marketing strategy. Like other social networks, Linkedin has its own audience and application. In order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy. First of all, you must consider the purpose of your profile. It might be improving visibility, making new connections, or even expressing your expertise. But for most brands, it is a combination of various purposes, designed specifically for their brand. The goal here is to determine exactly what you want out of your Linkedin profile so that you can work towards getting the results you want....


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How Your Company Can Benefit More From Social Media

How Your Company Can Benefit More From Social Media | PEI AUDIT | Scoop.it

As a company, if you can learn to use social media for more than just marketing, you'll benefit more from your social efforts. This infographic explains. Consider this…instead of using social media for primarily marketing; why not integrate it into your entire company culture? Why not use it so you and your customers benefit more throughout the entire customer life cycle? Businesses on the cutting edge of technology are already doing this effectively and experiencing the results. In this infographic called How A Social Business Can Benefit From A Single Social Signal by Rignite, you will see how you can benefit more from your business social media efforts. According to their website, the ways you can benefit more are (but not limited to): Increasing brand awareness, getting more customers, increasing the lifetime value of customers, keeping customers happy, finding new marketing opportunities, getting your pricing strategies right, increasing operational efficiencies, attracting and retaining talented employees and getting industry insights to make better informed business decisions....


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Jeff Domansky's curator insight, April 7, 2013 12:45 PM

Insight into the value of integrated social marketing as opposed to stand-alone social media marketing.

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Vine Announces Trending Hashtags, Further Antagonizing Haters

Vine Announces Trending Hashtags, Further Antagonizing Haters | PEI AUDIT | Scoop.it

There are those on Twitter who love to hate Vines. They have good reason, we guess. Vines are new and (sometimes) annoying – and everyone is talking about them like they’re the best thing since . . . the last best thing everyone hated.

But Vine is going strong in spite of the haters. And it just announced a new feature that will make those you love Vines go ga ga a-new, while making detractors gag: trending hashtags.

Time to #VineItUp.


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Timeline Photos | Facebook

Timeline Photos | Facebook | PEI AUDIT | Scoop.it
Facebook is a social utility that connects people with friends and others who work, study and live around them.
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Twitter Relaunches Its Twitter For Business Site With More Content, New Video

Twitter Relaunches Its Twitter For Business Site With More Content, New Video | PEI AUDIT | Scoop.it

Twitter has relaunched its Twitter For Business website with a new look, plus additional content that Twitter hopes will help businesses learn how to build a successful presence there.


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F1 Deals's comment, April 2, 2013 12:34 AM
This content is awesome, I like it.
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The World as 100 People / Infographic

The World as 100 People / Infographic | PEI AUDIT | Scoop.it

A demographic portrait of humanity if the world were 100 people.

 

From data source, 100people.org:

The world population has now reached 7 billion people. This milestone inspired us to conduct research to update our statistics, and the changes over the past 5 years are remarkable. In 2006, only 1 person out of 100 would have had a college education-- today that number has jumped to 7 thanks in part to advances in higher education in Asia. The detailed research and source information can be found here and the statistics provided by Donella Meadows in 1990 that originally inspired our project can be viewed here.


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Aurélia-Claire Jaeger's curator insight, March 29, 2013 3:03 AM

J'aime bien ce coup d'oeil sur notre monde ...

micheala mendoza's comment, April 1, 2013 8:21 PM
https://plus.google.com/communities/100538289384834788731
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Ruthie Davis Launches Shoe Collection at Century City Bloomingdales With Co‐Host Louise Roe - THE LOS ANGELES FASHION

Ruthie Davis Launches Shoe Collection at Century City Bloomingdales With Co‐Host Louise Roe - THE LOS ANGELES FASHION | PEI AUDIT | Scoop.it
The Los Angeles Fashion is the premiere fashion source of the west coast -Los Angeles, designers,LA Style, fashion trends,beauty,and shopping

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The LA FAshion's curator insight, March 28, 2013 2:37 PM

Ruthie Davis Launches Shoe Collection at Century City Bloomingdales With Co‐Host Louise Roe

ccchinachic's comment, March 28, 2013 8:58 PM
nice look
ccchinachic's comment, March 28, 2013 8:58 PM
http://www.ccchinachic.com/products/fashion/womens-clothing/womens-dresses/c-124/
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Roberto Botticelli Winner of the TEFAF PARADE in Maastricht | Never On Wednesday

Roberto Botticelli Winner of the TEFAF PARADE in Maastricht | Never On Wednesday | PEI AUDIT | Scoop.it

Roberto Botticelli has been crowned as the winner of the window display competition during the Tefaf Parade in Maastricht. The book cover of Dr. Jekyll and Mr.Hyde stood central in Roberto Botticelli´s window, with famous book covers as theme during the parade. According to the jury Roberto Botticelli had a very subtle and surprising development of the book cover theme on the poster.


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4 Things You Need to be Doing on Social Media -- Now

4 Things You Need to be Doing on Social Media -- Now | PEI AUDIT | Scoop.it

Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.


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Wonderful Color Photographs of Dublin in 1961

Wonderful Color Photographs of Dublin in 1961 | PEI AUDIT | Scoop.it

In 1961, American photographer Charles Cushman visited Ireland and captured wonderful photos of its capital, Dublin, on color slides. Here are some of them.


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Publishers Are in Love With This New Photo Platform

Publishers Are in Love With This New Photo Platform | PEI AUDIT | Scoop.it

In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable. "If you communicate through an image, people engage with it—we know that because of Facebook," said Neil Vineberg, CMO of the two-year-old startup ThingLink. "And if you put content inside an image, the engagements go crazy." Vineberg observed that images embedded with videos, annotations or links see clickthrough rates of as much as 50 percent. Forbes recently started using ThingLink to enhance its storytelling on the Web, turning a pictorial of the Forbes 400 into an interactive infographic complete with videos, story links and data. Want to know more about Oprah or Warren Buffet? Just hover over a button embedded in the picture, then click. Some 100,000 other publishers have signed on.

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Slepota evoluční komunikace | Beauty Art

Slepota evoluční komunikace | Beauty Art | PEI AUDIT | Scoop.it
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What the Internet Looks Like

What the Internet Looks Like | PEI AUDIT | Scoop.it
You are looking at, more or less, a portrait of the internet over an average 24 hours in 2012—higher usage in yellows and reds; lower in greens and blues—created by an anonymous researcher for the "Internet Census 2012" project.

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Zakary Pereira's comment, April 30, 2013 2:02 PM
Whoa. This is awesome. Never before had I seen internet usage across the globe before. I wasn’t too surprised by the map its showing. Obviously the United States and Europe would have the highest internet traffic of the world although I was quite surprised to see such massive internet activity in Central America, near Panama and Costa Rica. This data was collected illegally and it was interesting how they did it. It was a bot who hacked into Linux computers with no password (really…) or a default password (still really…) and then tracked their IPv4 address to see their activity. It was a non-threatening bot and they created a readme file on each computer that explained what it was doing however it was still an invasion of privacy and no matter how cool the map came out I cannot agree with their methods of obtaining this information. What interested me at first about this was activity in the Middle East. You can see a lot of activity in Turkey and around the Nile in Egypt, but other than that the rest of the region is fairly dim. It is unfortunate that is so because of how it could help people there, just look at the Arab Spring.
Kevin Cournoyer's comment, April 30, 2013 9:51 PM
I found this collection of data very interesting. It reveals a number of different things about the internet across the world and the intensity of its usage.
Most obviously, perhaps, you can see what areas of the world have the most internet usage, or at least access. The areas of highest use seem to certainly match up with what you would expect: high internet usage and access in first world countries in Europe and in the United States, lower internet usage and access in more impoverished areas such as Africa and the Middle East. The amount of internet usage can also be seen increasing and decreasing as the animation moves from right to left, indicating the twenty four hour cycle of a day and presumably decreased internet usage during the night and increased usage during the day. This animation provides fascinating and valuable information about the internet in a unique geographic context. Economic geography is apparent in the concentration of internet usage, while physical geography is evident in the correlation between what parts of the world are accessing the internet at higher rates and when, in contrast to other parts of the world.
Thomas D's comment, May 2, 2013 8:32 AM
I find that this article of Internet usage is very interesting and somewhat helpful in understanding the development of countries. You can see from this that over a 24 hour period of time that the entire United States is lit up with a color. When over this 24 hour period there are places on the map that never once do you see a light or you only can see it for a small period of time. I think this goes to show how greatly our society depends on the Internet nowadays. That we basically use the internet or a computer for just about everything at all times of the day. That in some countries they are so underdeveloped that they barely have access to computers. According to this picture Africa is barely lit up and it’s mostly lit up in South Africa which is one of the growing countries in the world. I think this information although gathered illegally is very interesting to look at and see who uses the internet the most.
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Šest opiček | Beauty Art

Šest opiček | Beauty Art | PEI AUDIT | Scoop.it
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Traditional Feng Shui Master Yau: The Secrets of Success with Feng Shui

myfengshuimaster.com, Tel 818-47-4410. Chinese Feng Shui consultant Master Yau explain how the Secrets of Success in life with the power of Traditional Chine...

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The Benefits Of Social Media Beyond Marketing | Forbes

The Benefits Of Social Media Beyond Marketing | Forbes | PEI AUDIT | Scoop.it

Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing. Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion. “And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.” How can you tap into some of that value? Here are a few of the departments besides marketing that could be making good use of social networks...


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Jeff Domansky's curator insight, April 5, 2013 12:30 PM

Social marketing becomes mission-critical.

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23 Of The Most Hilariously Unfortunate Ad Placements Ever

23 Of The Most Hilariously Unfortunate Ad Placements Ever | PEI AUDIT | Scoop.it
Here's Johnny!
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Matmi's curator insight, April 5, 2013 3:16 AM

Bad adverts happen to good people - take a look at these hilarious misplaced ads. Why not save yourself the hassle and have a mobile game developed and have your marketing efforts placed directly in  millions of peoples pockets! - HK

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What Social Networking Looks Like in Real Life... [COMIC]

What Social Networking Looks Like in Real Life... [COMIC] | PEI AUDIT | Scoop.it
vintage social networking

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Shut up and write the book!  — Show Your Work! | Medium

Shut up and write the book!  — Show Your Work! | Medium | PEI AUDIT | Scoop.it

I’m working on the followup to Steal Like An Artist, my book about how to be more creative in the digital age. It’s been a real pain in the ass. Here are five things that have helped:

1. Shut up and write the book.


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Jeff Domansky's curator insight, March 29, 2013 12:08 PM

Such a great reminder. Shut up and write the book... post, article, letter, email...

Mafalda Correia's curator insight, March 29, 2013 3:05 PM

Stop distractions and work!

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30 top free WordPress themes for designers

30 top free WordPress themes for designers | PEI AUDIT | Scoop.it

Turns out you can get something for nothing! We reveal the best free WordPress themes for creating blogs, porfolios sites and more.

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Daniel Polecheck's curator insight, March 31, 2013 12:58 AM

Continue to fill you library for future reference.

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This Week in Photography History: The Birth of Edward Weston

This Week in Photography History: The Birth of Edward Weston | PEI AUDIT | Scoop.it

One of the most influential photographers of the 20th century – or of all time depending on who you ask – was Edward Weston, whose birthday was this week, March 24th, and we have chosen him as the subject for This Week in Photography History. Head on past the break for a look into life-work of master-photographer Edward Weston.


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17+ Must-Read Tips and Tutorials for Improving Your SEO SKills

17+ Must-Read Tips and Tutorials for Improving Your SEO SKills | PEI AUDIT | Scoop.it
This is a round-up of some of the best guides and How To's for understanding the world of SEO and building an SEO-friendly website that Google will love now and into the future. The foundational element of a successful real estate website (or really, any small business website) is information-rich content that ranks well in search engines. To create such content and develop a website that’s SEO-friendly and gets properly indexed in search results you’ll need to: - Understand how to perform proper keyword research. - Understand on-page SEO factors so that you can properly optimize your content pages. - Understand how to claim your Google authorship so that your authorship information displays in search results for the content that you create.…and much more. But don’t worry, this doesn’t have to be difficult. I’ve rallied some of the best content around the web to give you a solid introduction to understanding search engine optimization. Some of these are guides that’ll give you a good introduction into the world of SEO and others are practical How To that’ll walk you through the process of implementing and building an SEO-friendly website that Google will love now and into the future....
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Jeff Domansky's curator insight, March 27, 2013 10:16 AM

Excellent SEO tips, tactics and resources for all levels.

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The 5 Google Reader Alternatives I'm Trying Out - Edudemic

The 5 Google Reader Alternatives I'm Trying Out - Edudemic | PEI AUDIT | Scoop.it

There are dozens of Google Reader alternatives out there. Everyone is writing about them. So I set out to actually try out the top 5 and weigh in. Last week, Google nixed its well-known RSS feed reader, Google Reader. For those unfamiliar, Google Reader is a place to aggregate your favorite web content in one place, to read at your convenience. For most of us in the US, it allows us to keep tabs on our favorite blogs and news sources without having to remember to check 25 different websites, which, if we’re going to be honest with ourselves, can be classified under first world problems. Google Reader is effectively the all-you-can-eat buffet of web consumption. (Chris Taylor from Mashable wrote an excellent piece recently on just how killing off Reader will affect people around the globe – definitely worth a read). Perhaps the petition to keep Reader alive will work – and we know there will be people out there who are going to hold out – but in the case that it doesn’t, it’s time for the rest of us to find some alternatives to keep our web consumption easy and robust. Here are a few other RSS feed readers that may be viable options to replace your Google Reader habit...


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Jeff Domansky's curator insight, March 26, 2013 11:05 AM

Good overview of RSS reader alternatives.

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A Love Affair With Carl Jung

A Love Affair With Carl Jung | PEI AUDIT | Scoop.it
Without Jung’s encouragement I would never have had the nerve to follow my passion for writing. Even if I had, I wouldn’t have had anything to write about. The only thing I know much about is the ...

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How To Host an Elegant Vegetarian Seder – Jew ... - Blogs - Forward

How To Host an Elegant Vegetarian Seder – Jew ... - Blogs - Forward | PEI AUDIT | Scoop.it

Whether it's eating a fish head on Rosh Hashanah or mom's turkey on Thanksgiving, traditional holiday foods are often not vegetarian friendly. Meat consumption on holidays is deeply embedded in Jewish tradition, where ...


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