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PEI AUDIT
Color marketing, lifestyl and personal image in 3 AXIS VISUAL Language - http://www.pei-audit.cz + http://www.pei-3axis.cz
Curated by Michal Zachar
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Může Facebook fungovat jako prodejní kanál menších firem? Ukážeme vám, že velmi dobře!

Může Facebook fungovat jako prodejní kanál menších firem? Ukážeme vám, že velmi dobře! | PEI AUDIT | Scoop.it
Může Facebook fungovat jako prodejní kanál menších firem? Ukážeme vám, že velmi dobře! - více informací na ebrana.cz
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Rescooped by Michal Zachar from Science And Wonder
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Merely a Taste of Beer Can Trigger a Rush of Chemical Pleasure in the Brain

Merely a Taste of Beer Can Trigger a Rush of Chemical Pleasure in the Brain | PEI AUDIT | Scoop.it
New research shows just a sip can cause the potent neurotransmitter dopamine to flood the brain

Via LilyGiraud
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Rescooped by Michal Zachar from Psychology Professionals
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When Do Babies Become Conscious?

When Do Babies Become Conscious? | PEI AUDIT | Scoop.it
For everyone who's looked into an infant's sparkling eyes and wondered what goes on in its little fuzzy head, there's now an answer. New research shows that babies display glimmers of consciousness and memory as early as 5 months old.

Via Kenneth Mikkelsen, Adam Atodl
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Rescooped by Michal Zachar from La couleur de votre marketing
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Celebrate Color: Color by Decade Infographic from Pantone.com

Celebrate Color: Color by Decade Infographic from Pantone.com | PEI AUDIT | Scoop.it
Pantone Color Celebrates 50 Years of Color by decade infographic. Color of the Year from Pantone.com

Via C-Marketing
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Rescooped by Michal Zachar from La couleur de votre marketing
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Psychology of Color in Marketing Infographic

Psychology of Color in Marketing Infographic | PEI AUDIT | Scoop.it
Did you know restaurants use red to stimulate appetite and blue creates a sense of trust and security in a brand? Learn more about the psychology of color.

Via C-Marketing
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Rescooped by Michal Zachar from Social Media For Authors - It's Not Just Twitter & Facebook Anymore
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15 Essential Twitter Chats for Social Media Marketers

15 Essential Twitter Chats for Social Media Marketers | PEI AUDIT | Scoop.it

"The Paris Fashion Week is by far the king of Fashion Weeks; and the one the industry looks at as the final say in what will be trending next season."


Via Jeff Domansky, Lynnette Phillips
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Jeff Domansky's curator insight, April 17, 2013 1:18 PM

You'll find several new chat possibilities in this list, I'm sure...

Rescooped by Michal Zachar from Mastering Facebook, Google+, Twitter
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Google, not Facebook, will win the true war for likes, Forrester says

Google, not Facebook, will win the true war for likes, Forrester says | PEI AUDIT | Scoop.it

"The database of affinity is Facebook's birthright," Forrester Analyst Nate Elliott says. "And it's going to blow it.


Via massimo facchinetti
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Rescooped by Michal Zachar from Public Relations & Social Media Insight
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The Future of News Is Around Individual Talent, Not Advertising: The 10 Key Ideas

The Future of News Is Around Individual Talent, Not Advertising: The 10 Key Ideas | PEI AUDIT | Scoop.it
"What if news organizations confronted the reality that nearly all media will be 'social media' a decade hence?

 

...What if journalists became like your doctor, dentist, or teacher — people who provide a valuable service to you, and whose name, voice, and personality are more intimate? The question then becomes how to create a social presentation layer that wraps around news — preserving the integrity of the product but updating its interface to fit with human behavior in the digital age....


Via Robin Good, Jeff Domansky
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Miklos Szilagyi's curator insight, April 14, 2013 3:18 AM

Well, you can start thinking about it... what is coming out of this for you... personally and company-wise...

Alison D. Gilbert's curator insight, April 14, 2013 1:57 PM

It's about time someone said that.

Anake Goodall's curator insight, May 16, 2013 6:59 AM

this space is fair fizzing, and the pace of change and creative destruction is - if anything - continuing to accelerate ...

Rescooped by Michal Zachar from La couleur de votre marketing
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Et la couleur la plus vendue en 2013 est...

Et la couleur la plus vendue en 2013 est... | PEI AUDIT | Scoop.it
DÉCORATION – Vous n’êtes pas sans savoir qu’à l’instar du prêt-à-porter, il existe des tendances et des modes dans le domaine de la décoration d’intérieur.

Via C-Marketing
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Rescooped by Michal Zachar from BEAUTY + SOCIAL MEDIA
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Emotional engagement drives up value of luxury cosmetics

Emotional engagement drives up value of luxury cosmetics | PEI AUDIT | Scoop.it
As times change and consumers expect more from their products, emotional engagement is becoming the dominant driver of purchase decisions and brand loyalty.

Via Cristin Grogan
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Cristin Grogan's curator insight, April 10, 2013 2:25 PM

What really sells luxury cosmetics?  A 2013 Customer Loyalty Engagement Index found that "brand", "personal identity" and "character" exerted the strongest influence on consumer decision-making and engagement with brands.  Hitting all of these touch points during the consumer experience is what will ensure clients' lasting relationship with luxury products.  

Rescooped by Michal Zachar from What's new in Visual Communication?
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Google Glass – How it works

Google Glass – How it works | PEI AUDIT | Scoop.it

How does it work, Google’s new Glass? Why can you see with it a sharp image-layer? How does the image overlay the image of reality? The following infographic illustrates the optical principle – very simple and easy to understand.


Via ECAL Library
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Rescooped by Michal Zachar from Public Relations & Social Media Insight
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PR’s Answer to the Classic Storytelling Arc

PR’s Answer to the Classic Storytelling Arc | PEI AUDIT | Scoop.it

Virtually every novel reflects some form of the classic storytelling arc. Same goes for movies. As I’m driving to see “Zero Dark Thirty,” I’m wondering how the heck will the movie build drama. I already know how the story ends. Yet, the CIA operative played by Jessica Chastain must deal with stuff going cockeyed again and again to the point that you lose yourself in the story and indeed can feel the tension building. In the communications business, we don’t have 300 pages or two hours on the silver screen to define characters or advance a plot with the requisite twists and turns that culminate in a payoff and happy ending. But it’s not just the element of time that poses a quandary for communicators. The intrinsic nature of classic storytelling revolves around crisis, or better yet, the type of failure that causes the audience to wince. That’s what teases out the tension. That’s what keeps the audience engaged....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 24, 2013 1:14 PM

My favorite storyteller, Lou Hoffman, talks about the classic storytelling arc and how it applies to business storytelling.

Rescooped by Michal Zachar from Life @ Work
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Anyone Can Be Found on Social Media in 12 Hours

Anyone Can Be Found on Social Media in 12 Hours | PEI AUDIT | Scoop.it
In 1967, the American social psychologist Stanley Milgram sent out 160 packages to randomly chosen individuals in the U.S., asking them to forward them to a single individual living in Boston.

Via Barb Jemmott
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Rescooped by Michal Zachar from What's new in Visual Communication?
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Powerful anti-anorexia ad campaign tells women 'you are not a sketch' using models with fashion illustration proportions

Powerful anti-anorexia ad campaign tells women 'you are not a sketch' using models with fashion illustration proportions | PEI AUDIT | Scoop.it

Star Models, a modeling agency based in Brazil, has released a graphic new anti-anorexia ad campaign, using Photoshop to turn models into life-size fashion illustrations.

The ads, which run with the tag line 'Say no to anorexia,' show a fashion illustration with typically exaggerated proportions next to a model wearing the same outfit - and the same measurements.


Via ECAL Library
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Carla Forcada's curator insight, May 13, 2013 3:43 PM

Mujeres reales, anorexia no!!!

Rescooped by Michal Zachar from visual data
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Visual Design: Understanding Color Theory and the Color Wheel

Visual Design: Understanding Color Theory and the Color Wheel | PEI AUDIT | Scoop.it

Sometimes the toughest step in building a new website or redesign can be the conceptual ones. Selecting a color palette is one of them that can be tough if you don’t have the right tools. So where do you start?

 

 

It all comes down to basic color theory and the color wheel. That same tool that teachers used in school really is the basis for how designers plan and use color in almost every project from the simplest web page to expansive brands with multiple sites and campaigns...


Via Lauren Moss
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Rescooped by Michal Zachar from Depth Psych
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Working with Dreams: Depth Psychology Techniques of Carl Gustav Jung and James Hillman

Working with Dreams: Depth Psychology Techniques of Carl Gustav Jung and James Hillman | PEI AUDIT | Scoop.it

Dream work is ancient, it’s long tradition evidenced in the temples of Asclepius in Greece where individuals went to be healed through their dreams. Dreams have been an important aspect of many spiritual traditions, and even Freud considered the study of dreams to be his most important work.

 

There are many methods of dream analysis. When working with dreams, it can be helpful to intentionally assess them from various aspects, including mythical, archetypal, alchemical, and collective, and to pay attention to which resonate most strongly emotionally and elicit even a physical response in order to begin to understand what insights are being gifted through your unconscious.

 

In The Dream and the Underworld, James Hillman prefers to allow the dream and dream symbols to remain what they are, and not to analyze and interpret them but to simply interact with them and see what comes about. However, Hillman’s method of seeing focuses far more on an artistic view than from a therapeutic or results-oriented standpoint. As such, when it comes to dreams and symbols, he stays with the process and activity itself instead of seeking an outcome or solution. He values the description over...(click title for more)


Via Bonnie Bright
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Rescooped by Michal Zachar from Public Relations & Social Media Insight
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Social Media Can Help With Branding, Not Engagement! | Business 2 Community

Social Media Can Help With Branding, Not Engagement! | Business 2 Community | PEI AUDIT | Scoop.it

Many marketers today are looking to increase their Facebook fans, LinkedIn memberships and/or Twitter followers. Social media marketing is a new buzz-word in both b2b and b2c domains. But, when it comes to engagement, how easy is it to measure the engagement-level of your Facebook fans or LinkedIn Group Members? How easy is it to interact with them and nurture them? How easy is it to get usage and engagement metrics out of Facebook, LinkedIn et al? Is it even possible? Can you act on the metrics? External social sites are good for brand-building (or reach) but not for interaction or engagement. A recent Gartner report cited that a mere six percent of marketers claim that marketing on social networking sites is their top priority. What is even more powerful is that 45 percent of those surveyed said corporate websites were key contributors to marketing success. And from the customer perspective, four out of five customers claim to visit a website for product information and only a mere 19 percent would visit a Facebook page, according to Incyte Group....


Via Jeff Domansky
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Show Up Public's curator insight, April 17, 2013 2:28 AM

This article really helps explore fan engagement and questions if it can really be nutured within social media. Let us not forget that human social interaction still remains most effective in the real world. Is online social media simple a glorified billboard or TV commercial?

Jeff Domansky's comment, April 17, 2013 1:56 PM
Miz, I agree, without engagement and real interaction with customers, social media is just another form of "old" marketing.
Jeff Domansky's curator insight, April 17, 2013 1:58 PM

Without engagement, social media is just another form of "old" style push marketing. Today's consumers don't respond to the style anymore. And they're definitely open to new sources of content, information, and most important interaction while they research and buy.

Rescooped by Michal Zachar from Align People
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4 in 10 firms struggling to align talent strategy with business objectives: Survey - Canadian HR Reporter

4 in 10 firms struggling to align talent strategy with business objectives: Survey - Canadian HR Reporter | PEI AUDIT | Scoop.it
4 in 10 firms struggling to align talent strategy with business objectives: Survey Canadian HR Reporter Major organizations increasingly seek to align their talent management strategy with their business objectives, according to a survey by Right...

Via Billy R Bennett
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Billy R Bennett's curator insight, April 11, 2013 7:06 PM

Ouch!  Are we incapable of leading?


Ok, some of these results should not shock us.  However, it still should at least slap us in the face with a cold dose of reality.  We have just gone (some of us are still going...) through the worst recession of our lifetime.  Businesses have become very focused - right?  Well, I guess the answer is 'Wrong!"


Here are the 7 greatest "shortcomings" of strategy in the respondents to the survey  (do any describe your organization):


  1. Strategy is not clearly defined
  2. Hard to measure impact of our strategy on the organization
  3. Fails to be communicated throughout organization
  4. not readily actionable (nine per cent)
  5. lack of alignment between corporate and business units (six per cent)
  6. attempts too much (six per cent)
  7. failure to define business success (six per cent).


So let's turn these into action statements...


  1. If you don't have a written strategy - write one!
  2. If you have one, select measures that tell you if you are making progress - or not.
  3. If you have a strategy let people know what it is - and how you are doing.
  4. If you can't create actions - go back to the drawing board - Hope is not a strategy.
  5. Create  a process to link goals and actions across the organization.  Create a roadmap to success for everyone in the organization.
  6. Translate the strategy into managable "chunks"  make them big enough to stretch but not so big as to choke the organization.
  7. Make sure everyone knows what success is supposed to look like.  Clairfy it and celebrate it. 


Sometimes people make too much ado about strategy - when they have no intention of doing anything with one.  



www.pyramidodi.com


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Photos de Chytrá zeď | Facebook

Photos de Chytrá zeď | Facebook | PEI AUDIT | Scoop.it
Facebook est un réseau social qui vous relie à des amis, des collègues de travail, des camarades de classe ou d’autres personnes qui ont quelque chose à partager avec vous.
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Rescooped by Michal Zachar from Mastering Facebook, Google+, Twitter
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Twitter Music App is Launching Friday

Twitter Music App is Launching Friday | PEI AUDIT | Scoop.it

Get ready to rock. Twitter is about to launch its long-rumored standalone music app Friday, according to a report. The app's existence was rapidly becoming one of the worst-kept...


Via massimo facchinetti
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Beating EdgeRank: Why Facebook Promoted Posts Are Worth the Money

Beating EdgeRank: Why Facebook Promoted Posts Are Worth the Money | PEI AUDIT | Scoop.it
Wonder how you can beat EdgeRank and get into more News Feeds? Follow these tips from Ryan Hanley...
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Rescooped by Michal Zachar from Best Free Software
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Wunderlist 2

Wunderlist 2 | PEI AUDIT | Scoop.it
Fresh off the merge with Wunderkit's features, Wunderlist 2.0 brings the productivity app back and better than ever.

Via Allmyapps
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Allmyapps's curator insight, April 7, 2013 5:06 PM

Wunderlist 2 is available for download on allmyapps!