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Facebook + Waze: Social Media Marketing Tool to Drool Over | Business 2 Community

Facebook + Waze: Social Media Marketing Tool to Drool Over | Business 2 Community | PEI AUDIT | Scoop.it
The latest hullabaloo at Facebook could be a very profound acquisition that should make every marketer salivate – especially Inbound Marketers. The
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PEI AUDIT
Color marketing, lifestyl and personal image in 3 AXIS VISUAL Language.
Curated by Michal Zachar
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Rescooped by Michal Zachar from Mastering Facebook, Google+, Twitter
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Social Media & Networking around the World - Complete Guide

Social Media & Networking around the World - Complete Guide | PEI AUDIT | Scoop.it
Infographic on Social Media world with Social media marketing, social media networking, and social media monitoring tools. Complete guide on social media

Via Christino Martin, massimo facchinetti
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Sultan Semlali's curator insight, June 23, 2013 6:19 AM

Impressive infographics that summarizes all the key figures for Facebook, Twitter, Google+...

Rescooped by Michal Zachar from (Media & Trend)
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Après Tumblr, Yahoo! envisage de racheter le service vidéo Hulu

Après Tumblr, Yahoo! envisage de racheter le service vidéo Hulu | PEI AUDIT | Scoop.it

D'après des sources proches de l'opération, le groupe américain a présenté à son tour une offre d'achat pour un prix non spécifié.


Via Aliette de Villeneuve, Virginie Colnel
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Rescooped by Michal Zachar from Connectivism
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Theories of Learning. Connectivism: A new type of learning for the digital age

Theories of Learning. Connectivism: A new type of learning for the digital age | PEI AUDIT | Scoop.it

Theories of Learning. Connectivism: A new type of learning for the digital age


Via Dr. Susan Bainbridge
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Hannah Kramer's curator insight, March 23, 3:58 AM

Put this to the test. Attend one of our one hour online, live and interactive courses, and see if you don't learn better. Visit weteach-it.net for details.

Laura Rosillo's curator insight, March 30, 2:07 AM

Conectivismo: Un nuevo tipo de aprendizaje para la era digital

Clarice Bagrichevsky's curator insight, April 2, 7:30 AM

Interesting.

Rescooped by Michal Zachar from Design for Living...
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Why You’re Addicted to TV

Why You’re Addicted to TV | PEI AUDIT | Scoop.it
Newsweek talks to the creators of today’s most addictive shows about what they’re doing to make sure we just can’t stop.

Via The Digital Rocking Chair, Greg Clemett
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Dorothea Martin's curator insight, May 20, 2013 3:30 AM

Absolute Leseempfehlung! 

Das Phänomen des "Binge-watching"s (Komakucken?!) und "Hyperserien"


“I’ve always said that I don’t see my show as serialized so much as hyperserialized,” explains Vince Gilligan, creator of AMC’s Breaking Bad. “That is something that, honestly, I wouldn’t have been allowed to do 10 or 15 years ago.”

Während Serien wie Sopranos, The Wire oder Deadwood zuerst ihre Charaktere entwickelten und die Handlung erst an zweiter Stelle kam, entwerfen heutige "Hyperserien" Tableaus, die von einer zentralen Frage vorwärts getrieben werden - und noch größeres Suchtpotenzial haben:


"And that’s ultimately the biggest difference between the Hyperserials and the legendary shows that spawned them: a purer, more intense focus on one linear, series-long plotline. Hyperserials tend to do away with recaps, teasers, and exposition of any kind. They make even less sense when viewed out of order"

Rogério Rocha's curator insight, May 20, 2013 7:23 AM

IN A certain sense, all television is addictive. This should be pretty obvious, given that Americans watch more than five hours a day, on average. At that rate, a person who lives to the age of 80 will spend 21 percent of his or her adult life—the equivalent of 4,175 days, or nearly 13 years—in front of the tube.

Asil's curator insight, May 20, 2013 3:45 PM

Machinimatographers can take some tips from this thought-piece on how we consume television serials.

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How to Get More Facebook Fans

How to Get More Facebook Fans | PEI AUDIT | Scoop.it
Get More Facebook Fans - Employee Highlights   Let’s face it—people aren’t on Facebook to be sold on your new product or service. Facebook is a virtual escape from work and responsibilities. I...
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Rescooped by Michal Zachar from Public Relations & Social Media Insight
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The 10 Most Important Attributes of a Content Marketing Maven

The 10 Most Important Attributes of a Content Marketing Maven | PEI AUDIT | Scoop.it

10 key skills that are elemental to the role of a marketing maven. A complete job description would include the following wish list. It is the goal of content marketing to build trust and brand loyalty in your key constituencies. This is done through articles, through videos, through blogs, visuals and social media engagement. Finding someone to head your company’s internal content marketing efforts is extremely difficult because there are so many responsibilities under the content marketing umbrella and your marketing maven will need to possess a diverse skill set. Below, I have focused on 10 key skills that are elemental to a this role. While it may be impossible to find a single person will all of the following skills, a complete job description would include the following wish list....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 14, 2013 1:48 PM

This was a really interesting article that highlights how the marketing role has changed and how challenging it is to play this role and to recruit talent with this expertise.

Rescooped by Michal Zachar from Omni Retail
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The Future of Retail - Marketing and Merchandising Trend Report

This Marketing and Merchandising report offers a thought-provoking look at six key trends: 
- Social Product Discovery, Consideration and Evaluation 
- Product Placement Morphs into Content + Commerce 
- The Integrated Expansion of the Omni-Channel Storefront 
- The New Geography of Merchandising 
- Trading My Privacy for a $5 Coupon 
- Sophisticated Frugality 


Via Jerome Chasques
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Rescooped by Michal Zachar from Mastering Facebook, Google+, Twitter
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Social Media And The Growth Of E-Commerce [INFOGRAPHIC] - AllTwitter

Social Media And The Growth Of E-Commerce [INFOGRAPHIC] - AllTwitter | PEI AUDIT | Scoop.it

Social Media And The Growth Of E-Commerce [INFOGRAPHIC]


Via massimo facchinetti
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40 Effective Examples of Website Design Using Full Screen Video

40 Effective Examples of Website Design Using Full Screen Video | PEI AUDIT | Scoop.it
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Mr Branson's curator insight, May 6, 2013 4:40 AM

There is no stopping video and websites who refuse to effectively utilize video will be left in the dark. http://www.infogurushop.com/a-z-business-video-directory-links/ Video makes great website engagement and viewing.

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6 Ways To Capture Leads From Facebook Pages

6 Ways To Capture Leads From Facebook Pages | PEI AUDIT | Scoop.it
Do you use Facebook to capture leads for your business? Amanda Webb stops by to tell us six ways that you can do it!
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Rescooped by Michal Zachar from Teaching Visual Communication in a Business Communication Course
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Powerful Facts about Visual Communication

Powerful Facts about Visual Communication | PEI AUDIT | Scoop.it
Powerful facts about visual communication, especially the way graphics affects us both cognitively and emotionally.

Via Bovee & Thill's Online Magazines for Business Communication
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Bovee & Thill's Online Magazines for Business Communication's curator insight, April 27, 2013 7:19 PM

Did you know that visuals are processed 60,000 times faster than text? Or how about the fact that they are processed simultaneously?


Ever wonder why you can process visuals so much faster than text? This is because visuals are processed simultaneously whereas words are processed sequentially.


Did you know that visual imagery is more powerful than words alone when used to communicate a message to an audience. . .

Charity WIlls's curator insight, May 20, 2013 7:33 AM

Powerful Facts about Visual Communication

Rescooped by Michal Zachar from Public Relations & Social Media Insight
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PR’s Answer to the Classic Storytelling Arc

PR’s Answer to the Classic Storytelling Arc | PEI AUDIT | Scoop.it

Virtually every novel reflects some form of the classic storytelling arc. Same goes for movies. As I’m driving to see “Zero Dark Thirty,” I’m wondering how the heck will the movie build drama. I already know how the story ends. Yet, the CIA operative played by Jessica Chastain must deal with stuff going cockeyed again and again to the point that you lose yourself in the story and indeed can feel the tension building. In the communications business, we don’t have 300 pages or two hours on the silver screen to define characters or advance a plot with the requisite twists and turns that culminate in a payoff and happy ending. But it’s not just the element of time that poses a quandary for communicators. The intrinsic nature of classic storytelling revolves around crisis, or better yet, the type of failure that causes the audience to wince. That’s what teases out the tension. That’s what keeps the audience engaged....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 24, 2013 1:14 PM

My favorite storyteller, Lou Hoffman, talks about the classic storytelling arc and how it applies to business storytelling.

Rescooped by Michal Zachar from Life @ Work
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Anyone Can Be Found on Social Media in 12 Hours

Anyone Can Be Found on Social Media in 12 Hours | PEI AUDIT | Scoop.it
In 1967, the American social psychologist Stanley Milgram sent out 160 packages to randomly chosen individuals in the U.S., asking them to forward them to a single individual living in Boston.

Via Barb Jemmott
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Rescooped by Michal Zachar from Mastering Facebook, Google+, Twitter
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Best Collection of Social Media Image Dimensions EVER [Infographic]

Best Collection of Social Media Image Dimensions EVER [Infographic] | PEI AUDIT | Scoop.it

The smart folks at Tent Social have compiled all of the social media image dimensions in one handy infographic. YOU'RE WELCOME.


Via massimo facchinetti
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How to Audit Your Facebook Page Features | Social Media Examiner

How to Audit Your Facebook Page Features | Social Media Examiner | PEI AUDIT | Scoop.it
Facebook Page audit: learn how to regularly audit your page and stay up to date on new features that maximize the potential of your Facebook Page.
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Facebook + Waze: Social Media Marketing Tool to Drool Over | Business 2 Community

Facebook + Waze: Social Media Marketing Tool to Drool Over | Business 2 Community | PEI AUDIT | Scoop.it
The latest hullabaloo at Facebook could be a very profound acquisition that should make every marketer salivate – especially Inbound Marketers. The
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Rescooped by Michal Zachar from Google Plus and Social SEO
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DIY Content Marketing System

http://www.ferreemoney.com/blog/how-to-build-a-diy-content-marketing-system/ Social Shares is Becoming the New SEO Knowing how to Curate...

Via Neil Ferree
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Neil Ferree's curator insight, May 17, 2013 2:57 PM

All of your top performing YouTube Videos should find their way to one of your Scoop.it Topics using their Bookmarklet app

Rescooped by Michal Zachar from Facebook best practices and research
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How Your Business Can Use the New Facebook Cover Photos | Social Media Examiner

How Your Business Can Use the New Facebook Cover Photos | Social Media Examiner | PEI AUDIT | Scoop.it
New Facebook cover photos: Here are some examples of what you can do with your Facebook cover photo and how to leverage the new rules to boost your business.

Via Debra Askanase
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Debra Askanase's curator insight, May 15, 2013 10:32 PM

Great examples of Facebook cover photos that meet the guidelines.

Rescooped by Michal Zachar from Public Relations & Social Media Insight
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A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever

A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever | PEI AUDIT | Scoop.it

TODAY THE BRAND “VOICE” TAKES A FRONT SEAT, WHILE THE HARD SELL TAKES A STEP BACK, AND ARTFULLY COMMUNICATING TO YOUR AUDIENCE IS CRITICAL IN A FEED-BASED ADVERTISING LANDSCAPE THAT IS HERE TO STAY. In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of social platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention. RESEARCH SHOWS CONSUMERS ARE 60% THROUGH THE BUYER’S JOURNEY BEFORE REACHING OUT TO BRANDS FOR HELP ON AVAILABLE OPTIONS. We’ve gone from a world where a handful of publishers control the flow of most information, to one where anyone with an Internet connection can have a voice. While this has created new opportunities, it also makes it more difficult to hear and be heard. With consumers more sophisticated and the landscape more crowded, connecting with your audience is more complex than ever before. Buyers are not persuaded by advertising alone. They’re using the web, search, social networks, and more to educate themselves on potential purchases. Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 11, 2013 3:05 PM

Content marketing perspective worth reading.orth reading.

Rescooped by Michal Zachar from Psychology
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How the Brain Really Works

How the Brain Really Works | PEI AUDIT | Scoop.it
New techniques are letting researchers look at the activity of the whole brain at once. Most brain areas multitask, and the brain is dynamic. It can respond differently to the same events in different times and circumstances.

Via Sandeep Gautam
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Sandeep Gautam's curator insight, May 5, 2013 2:14 PM

Why psychology is required for a fruitful neuroscience.

Rescooped by Michal Zachar from Public Relations & Social Media Insight
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Content Marketing Books: Seven Good Choices

Content Marketing Books: Seven Good Choices | PEI AUDIT | Scoop.it

Content marketing is quickly becoming a primary focus on the Web. Here are seven good content marketing books to educate yourself.... Content marketing is quickly becoming a primary focus on the Web. The expansion of blogs and websites that use content as a main format make it a hot topic for any marketer and content creator. But it is an adapting field like any other, and you might be worried that you’re not exploiting the method as much as you should be. Content Strategy Versus Content Marketing There has been a lot of talk lately about content marketing, especially since blogs have become so ingrained with other social media. There has also been a lot of talk about content strategy. The obvious question becomes: What is the difference between the two? Are content marketing and content strategy the same thing? Not really. A better way to explain the way the two differ is to say that content strategy is the process of developing a plan for marketing a product, website or concept. Content marketing, on the other hand, is a tool that can be used to carry out that strategy....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 6, 2013 1:00 PM

Here are seven good content marketing books to educate yourself as well as valuable contrast between content strategy and content marketing.

Rescooped by Michal Zachar from Mastering Facebook, Google+, Twitter
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Why Facebook is blue: The science of colors in marketing - CodeProject

Free source code and tutorials for Software developers and Architects.; Updated: 10 Aug 2007 (Why Facebook is blue: The science of colors in marketing: All that is gold does not glitter, Not all those who...


Via massimo facchinetti
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Hot Social Media Trends in 2013? Blogs, Podcasts & Videos

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | PEI AUDIT | Scoop.it
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Steven Mallach's curator insight, April 30, 2013 11:00 PM

Trend watching is not only fun, it's one of the areas that every copywriter should keep an eye on.

 

Trends are ideal topics to give your content some snap. Topical issues and interest areas are also shared more often (obvioulsy).

 

So if you create content either for yourself, or for a client make sure that you have weekly recommendations for inclusion in their owned channel (blog / website) and their shared channels (social media).

 

There are plenty of great trend tracking software applications on the web, many of them free. Make use of them.

 

Keep an eye out for trends which are directly and indirectly related to client services and products and leverage this knowledge. Remember the sign of a great copywriter is to be able to apply knowledge laterally. The topic may not be directly related to everyday client activities, but will the audience find the trend interesting?

 

Remember to keep your copy light, humor never hurt either. 

Michelle Gilstrap's curator insight, May 2, 2013 11:27 AM

Hot trends to watch, Social Media where to focus?

Mr Branson's curator insight, May 6, 2013 5:07 AM

Video will drive all online and social media platforms http://www.infogurushop.com/business-video-links-a-z/ for the next decade. 

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Může Facebook fungovat jako prodejní kanál menších firem? Ukážeme vám, že velmi dobře!

Může Facebook fungovat jako prodejní kanál menších firem? Ukážeme vám, že velmi dobře! | PEI AUDIT | Scoop.it
Může Facebook fungovat jako prodejní kanál menších firem? Ukážeme vám, že velmi dobře! - více informací na ebrana.cz
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