PEI AUDIT
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PEI AUDIT
Color marketing, lifestyl and personal image in 3 AXIS VISUAL Language - http://www.pei-audit.cz + http://www.pei-3axis.cz
Curated by Michal Zachar
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Rescooped by Michal Zachar from BEAUTY + SOCIAL MEDIA
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Emotional engagement drives up value of luxury cosmetics

Emotional engagement drives up value of luxury cosmetics | PEI AUDIT | Scoop.it
As times change and consumers expect more from their products, emotional engagement is becoming the dominant driver of purchase decisions and brand loyalty.

Via Cristin Grogan
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Cristin Grogan's curator insight, April 10, 2013 2:25 PM

What really sells luxury cosmetics?  A 2013 Customer Loyalty Engagement Index found that "brand", "personal identity" and "character" exerted the strongest influence on consumer decision-making and engagement with brands.  Hitting all of these touch points during the consumer experience is what will ensure clients' lasting relationship with luxury products.  

Rescooped by Michal Zachar from BEAUTY + SOCIAL MEDIA
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Pinterest beauty fans spend more than Facebook users - Times LIVE

Pinterest beauty fans spend more than Facebook users - Times LIVE | PEI AUDIT | Scoop.it

Julie Bornstein, head of digital for Sephora, reveals to tech blog Venture Beat that "Pinterest users who shop at Sephora spend 15 times more on its products than the brand's Facebook followers."


Via Cristin Grogan
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Cristin Grogan's curator insight, March 3, 2013 3:11 PM

While social media experts still determine what role Pinterest plays in social commerce, Sephora finds that Pinterest users spend 15 times more than their Facbook users.  The reason behind it?  Facebook is better suited as a customer service tool, while Pinterest is a platform for collecting and acquiring items, influencing customer purchasing habits.

Venus Evans-Winters's comment, March 5, 2013 5:35 PM
I believe it. I had to step back from pinterest, because I found myself wanting to be more trendy.