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Here's a huge stat that hasn't been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices.
This is a really important trend, so I'll repeat it in a different way. When you send your next email campaign, more customers will read it on smartphones than in a web browser (gmail, yahoo, hotmail, etc.).
Which begs the question: are your emails optimized for opens, reads and click-throughs from all these mobile users?
Mobile open rates have grown 300% since 2010 (and show no sign of slowing). Now is the time to start seriously optimizing for mobile.
To get you started, we've collected seven essential tools to mobilize your email marketing.