PEI AUDIT
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PEI AUDIT
Color marketing, lifestyl and personal image in 3 AXIS VISUAL Language - http://www.pei-audit.cz + http://www.pei-3axis.cz
Curated by Michal Zachar
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Rescooped by Michal Zachar from Social Media For Authors - It's Not Just Twitter & Facebook Anymore
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15 Essential Twitter Chats for Social Media Marketers

15 Essential Twitter Chats for Social Media Marketers | PEI AUDIT | Scoop.it

"The Paris Fashion Week is by far the king of Fashion Weeks; and the one the industry looks at as the final say in what will be trending next season."


Via Jeff Domansky, Lynnette Phillips
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Jeff Domansky's curator insight, April 17, 2013 1:18 PM

You'll find several new chat possibilities in this list, I'm sure...

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The Social Marketer’s Urban Twictionary [Infographic]

The Social Marketer’s Urban Twictionary [Infographic] | PEI AUDIT | Scoop.it
An urban dictionary for Twitter lingo and a fun look at how the hottest social media platform is transforming the language of social media marketers.
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Rescooped by Michal Zachar from BEAUTY + SOCIAL MEDIA
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Pinterest beauty fans spend more than Facebook users - Times LIVE

Pinterest beauty fans spend more than Facebook users - Times LIVE | PEI AUDIT | Scoop.it

Julie Bornstein, head of digital for Sephora, reveals to tech blog Venture Beat that "Pinterest users who shop at Sephora spend 15 times more on its products than the brand's Facebook followers."


Via Cristin Grogan
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Cristin Grogan's curator insight, March 3, 2013 3:11 PM

While social media experts still determine what role Pinterest plays in social commerce, Sephora finds that Pinterest users spend 15 times more than their Facbook users.  The reason behind it?  Facebook is better suited as a customer service tool, while Pinterest is a platform for collecting and acquiring items, influencing customer purchasing habits.

Venus Evans-Winters's comment, March 5, 2013 5:35 PM
I believe it. I had to step back from pinterest, because I found myself wanting to be more trendy.
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Twitter marketing mistakes that will kill your efforts

Twitter marketing mistakes that will kill your efforts | PEI AUDIT | Scoop.it

Fix your Twitter feed by employing a content strategy
SUMMARY: If Twitter isn't working for your B2B brand, it might be because you don't have a content-marketing strategy in place and you're not tweeting with enough regularity to move the needle, writes Brainshark's manager of content marketing, Brendan Cournoyer. Become a trusted thought leader with five to 10 tweets per day during weekdays. But don't concentrate on yourself -- use the 4-1-1 ratio, where only one of six tweets is purely self-promotional, Cournoyer writes. 

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Sarah Miller's curator insight, February 11, 2013 11:16 AM

This article is focusing on how the social media networks can either make or break you, this doesnt only include twitter, but twitter is the social media network that they focus on throguhout this article. Throughout this article they talk about marketing mistakes that can completely ruin a company or reputation with the snap of a finger. Social media has become a huge part of making some companies successful or even dying some companies out. People need to find a happy medium where they will recieve excellent feedback from the public rather then negative feedback that will influence other twitter members.