"What we're focused on right now is software," explains the soft-spoken exec. "We know that there are hundreds of thousands of Pebbles out there. We had our Kickstarter backers, who were the first to support us. Our job now, almost exclusively as a company, is to move the software forward. Pebble has the really cool ability to update the firmware over the air. It gets better as we publish more software updates. There's been some gaps, we've moved quickly and broken some things, but we're working to make sure that the moment you open up a Pebble box, it's making your life better in tiny ways."