On September 6, 2006, Facebook’s 12 million users were thrust into the world of frictionless sharing. Logging on that morning, users discovered a News Feed in the place of their profile page, which is what they’d previously seen when they logged on. Everyone’s updates and activities had been routed into a single feed so that you could see everything that your friends were doing on Facebook and your friends could see everything that you were doing as well. Prior to this, you had to visit your friends’ profile pages to check out their updates. Now everything was out in the open: posts, shares, likes, comments – everything.