There are many hopeful signs in the Netherlands illustrating social media accelerate many positive developments in the businesss domain. Social media create new view points, multiple ways to look at challenges, new business models and ‘New Combinations’. This applies e.g. to health care institutions, to corporate life, to management and leadership as well. Social media also foster small business and the‘who’s my PAL’ way of working, referring to your ability to pool, ally and link, your ability to cooperate just being the core competence needed.