"We need to make the distinction between co-creation of value and value exchange. These are two important processes but very distinct ones. Sensoricans [members of Sensorica ] are working hard to solve the value accounting problem, which is meant to support large scale co-creation of value. The value accounting is a way to capture individual contributions that blend into a unique product, toevaluate these contributions, and to compute equity in the end product, i.e. a % for every contributor.