Thus, commons structurally generate responsibility on the part of their participants for preserving the resource and the collective relationships, while markets generally do not. Commoners are in charge of shaping the social relationships involved; therefore, they can take responsibility for their actions. However, this also entails their responsibility to do so. In the commons, it is possible to deal with conflicted goals and varying needs before taking action. In the market, however, action comes first, and then the consequences are dealt with later. The market is seldom capable of mediating between different needs and identifying responsible solutions because maximum profits is the touchstone for choice.