As the Hybrid Age sets in, inaction is not an option. “You may continue to live your life without understanding the implications of the still-distant Singularity, but you should not underestimate how quickly we are accelerating into the Hybrid Age—nor delay in managing this transition yourself.” Sinners, repent! The day of the Lord is nigh! And in case you wonder where you might turn for assistance in “managing this transition,” the Khannas are there to help. They are eschatological consultants. They run a for-profit consulting firm “providing insight into the implications of emerging technologies” that bears the proud name of the Hybrid Reality Institute. So far the firm’s main accomplishment seems to be convincing the TED Conference to print its verbose marketing brochure as a book. But perhaps this is what the Hybrid Age is all about: marketing masquerading as theory, charlatans masquerading as philosophers, a New Age cult masquerading as a university, business masquerading as redemption, slogans masquerading as truths.