It’s fair to say that in a technologically hyper-connected world, access to information has never been so “democratic”. That in of itself is great news or at least seems to be, only until firms realize that more information in more hands can be just more competition. Yup, in a services economy, information is gold. Not surprisingly, currently it’s services oriented firms that seem to be looking for a little “extra edge” that differentiates them from others that… you guessed it! have essentially the same information. But don’t let this disappoint you… it isn’t as if we’re back to the good old business school question on “how do firms differentiate” (or are we?).