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Le numérique  en analyse d'une "intelligence collective" : /veille stratégique et veille technologique / influence, cultures et acteurs/  management connaissances, créativités et pro-actions  / information et sécurité/  Enjeux, paradoxes, prospectives.  Mes repérages en signaux forts et faibles .
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Rescooped by Catherine Pascal from Public Relations & Social Media Insight
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3 Tools for Finding Influencers on Social Platforms | TopRank

3 Tools for Finding Influencers on Social Platforms | TopRank | #Knowledge Management, #Médias numériques, #Veille, #Pédagogie, #Informal learning, #Meta Learning, #Humanités digitales, Pensée Design, Design learning, Design thinking, Formation continue, Prospective métiers | Scoop.it

Influencers are influential. They have a significant following on their social channels and are so knowledgeable about a topic that people not only like to consume their content, but share it. Engaging an influencer and being promoted by them is a great way for your brand to increase visibility, grow a following, and rank in search. Sounds simple right? It’s actually something many brands struggle with.


There are over 500 million registered Twitter accounts, 300 million active monthly Google+ users, and 1.26 billion Facebook users. Add to that the 150 million people that are active on Instagram in any given month, the 70 million on Pinterest, and the 238 million members on LinkedIn and it’s no wonder finding influencers is a bit like playing “Where’s Waldo?”


But it doesn’t have to be. There are dozens, if not hundreds, of tools out there that can help find influential people in your industry in an easy, cost-effective manner. The problem becomes how to choose from all of those tools. Don’t worry; we’ve made that easier too. Here are three tools we love for finding influencers on Twitter, Google+ and LinkedIn...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 26, 2013 3:10 AM

Read about three tools that are designed to help you find influencers on Twitter, LinkedIn and Google+.

Ali Anani's curator insight, November 27, 2013 12:33 AM

We know that customers are influenced mostly by the opinion of other customers because of the trust factor. So, this post is timely.

Ennio Martignago's curator insight, November 28, 2013 3:35 AM

Risorse per individuare gli influenzatori nei Social Network

Rescooped by Catherine Pascal from "Intelligence Economique, mode d'emploi"
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Normalisation : les toilettes pourront désormais bénéficier de l'écolabel européen

Normalisation : les toilettes pourront désormais bénéficier de l'écolabel européen | #Knowledge Management, #Médias numériques, #Veille, #Pédagogie, #Informal learning, #Meta Learning, #Humanités digitales, Pensée Design, Design learning, Design thinking, Formation continue, Prospective métiers | Scoop.it
Les critères écologiques pour l'attribution de l'écolabel européen relatif aux toilettes et urinoirs sont parus au Journal officiel de l'Union européenne du 9 novembre 2013.

Via Patrick CUENOT
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Rescooped by Catherine Pascal from "Intelligence Economique, mode d'emploi"
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Influence : Lesieur crée un site de conseils culinaires intitulé La Cuisine Populaire

Influence : Lesieur crée un site de conseils culinaires intitulé La Cuisine Populaire | #Knowledge Management, #Médias numériques, #Veille, #Pédagogie, #Informal learning, #Meta Learning, #Humanités digitales, Pensée Design, Design learning, Design thinking, Formation continue, Prospective métiers | Scoop.it

Rester proche des consommateurs permet de mettre en avant son image de marque, donc de gagner des parts de marché. Illustration à travers la démarche de Lesieur.

 


Via sansurl, Patrick CUENOT
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