Have you ever wondered why some organizations have lots of corporate sponsors, while others struggle to secure even one sponsor? Here are 5 additional tips for standing out and getting corporate sponsorship:
Make a good business pitch that includes: overview of your history and track record, sponsor benefits, and a clear articulation of how those benefits complement your sponsors goals and philosophy. Also—make sure to include a sponsorship reply form.Meet in person if you can. Have the person who introduced you to the sponsor arrange and attend the meeting with you. During the meeting, ask open-ended questions about your sponsors goals and giving priorities and then listen. Be clear about what you want. Use phrases such as: “Here's how you can partner with our organization" , or “Ideally, you could…” and then insert the action you want them to take.Know the next steps and when you should expect to hear back from a sponsor.Immediately send a short thank you note that recaps the mutual benefits you proposed. Whether or not you land the sponsorship, keep your prospect informed of your work and strengthen your chance of getting their support in the future.
Some Resources and further reading
IEG: research database, advisory and ROI services
Linkedin: search area corporations—then find out if they are connected to your organization or volunteers
If your organization seeks better results, needs coaching, or a road map to jump-start your corporate sponsorship program, I would love the opportunity to potentially save your organization thousands of dollars and countless labor hours. Have you gotten a copy of Get Corporate Sponsorship: The Step By Step Guide For Securing Money From Corporations?
Via Anisha Robinson Keeys