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Can Social Media be Your Primary Marketing Strategy?

Can Social Media be Your Primary Marketing Strategy? | PBS | Scoop.it
Social media as a primary marketing strategy is tempting, but it doesn't work well for everyone. Learn some of the pros and cons here.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, May 10, 2013 1:39 PM

Good post by Amanda DiSilvestro (via Search Engine Journal) about the pros and cons of using social media as your primary marketing strategy. Her conclusion:

“A primary strategy works well, but it rarely works as your only strategy ... So what about social media marketing being your only strategy? It seems as though it would work in certain instances, but you simply can’t discount the fact that your business is going to change and have more needs as it develops. In other words, social media marketing can definitely be an overall primary strategy for some, but it shouldn’t be the only strategy used to sell your product or service."

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Strategy of Social Media Marketing Infographic

Strategy of Social Media Marketing Infographic | PBS | Scoop.it

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.


This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.


Via Lauren Moss
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Enoxh's comment, May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment, May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Genius...

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6 case studies & infographics: the optimal time to send emails

6 case studies & infographics: the optimal time to send emails | PBS | Scoop.it

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch. 

 

So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...


Via Lauren Moss
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John van den Brink's curator insight, May 10, 2013 2:23 PM

Great infographic!

Nedko Aldev's curator insight, May 13, 2013 3:38 AM

add your insight...

 
Susan Myburgh's comment, May 13, 2013 10:09 PM
None of these take into account time zone changes. For example, I live in Australia and deal with Africa, Europe and the US. Just sayin'.