American Express offers Serve a P2P "Pay Me Back" service on Ticketmaster (NetBanker) | Payments 2.0 | Scoop.it

Serve is a Pay-me-back service through which users can send money requests to friends for their share of tickets bought on TicketMaster. Jim Bruene of NetBanker points out a major hurdle to adoption: users must open an account before they can send or receive money