Finextra's interview of Steve Streit, founder and CEO of Green Dot : "Until now, banking is one of the few industries in the world that hasn't yet been reinvented by Silicon Valley. GoBank is designed from the ground up to be the bank account for the smartphone generation. Once you start using GoBank, controlling your money becomes as intimate and addictive as checking Facebook or texting friends." [...] "Allowing the customer to voluntarily pay what they think is fair gives the customer the power to 'punish' or 'reward' GoBank based on how they feel about the product. This provides an emotional benefit for the member because it puts them in control of their bank."