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Why Is Holiday Ecommerce Website Design So BAD?

Why Is Holiday Ecommerce Website Design So BAD? | Payment Technology | Scoop.it

I'm not sure what to blame such a poor showing on basic holiday ecommerce design on, but this year's November crop is flat, uninspiring and junky.

L. L. Bean usually sets the holiday standard. This year their November offering is marred by an obnoxious animated image that includes their great Free Shipping Offer. I HATE putting such a great free shipping offer on a roll because it is easy to miss in the 5 to 9 seconds most visitors give a webpage before moving on (granted this is BEAN so maybe 15 seconds). 

Bean has the tough job of competing with themselves and, in past holiday selling seasons, they define how to create great holiday look and feel. Holiday look and feel can be tough. I like Patagonia's approach - put up snow scenes AND a surfer on a massive wave (hey its Christmas in Hawaii too). 

The other faux pas that is unforgivable after all these years is Free Shipping obfuscation. Many leading retailers are going free shipping all orders and some are going the Zappos route and offering free returns too. Of the 37 websites reviewed only 6 earned A ratings on three criteria:

* Free Shipping.
* Holiday Look and Feel. 
* Holiday merchandising via categories such as For Him, Her, Kids. 

The other big miss is websites who think they are too cool for the holidays (AE.com, Restoration Hardware). Black on black at the holidays is expensively too cool and self absorbed. 

If you know smaller websites who know how to do the holidays right please share in comments or email Martin.Smith(at)Atlanticbt.com. 


 


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Randy Ksar's insight:

interesting topic on #ecommerce UX design. any other websites that you know are doing innovative desktop or mobile ecommerce design work?

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What Do Young Consumers Think About Mobile Banking?

What Do Young Consumers Think About Mobile Banking? | Payment Technology | Scoop.it
Monitise presented on a panel, “What do under 21’s think about banking”, at The Economist’s European Retail Banking Summit in London
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How Toys “R” Us Enhanced Facebook Sharing On Its Ecommerce Sites

How Toys “R” Us Enhanced Facebook Sharing On Its Ecommerce Sites | Payment Technology | Scoop.it
The most important time of the year is rapidly approaching for toy retailing giant Toys “R” Us, with the unofficial kickoff of the holiday shopping season on Black Friday, and the company announced a revamp of its ecommerce sites for the flagship...

Via Thomas Faltin
Randy Ksar's insight:

any Toys "R" Us shoppers out there? 

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60% Of U.S. Retail Sales Will Involve The Web By 2017

60% Of U.S. Retail Sales Will Involve The Web By 2017 | Payment Technology | Scoop.it
#BPM for #SelfService #eCommerce RT @CMO_com: 60% Of U.S. #Retail #Sales Will Involve The #Web By 2017 : http://t.co/YDWzQDU5lK @forrester
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i believe this - how about you?

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New findings: Typical leading ecommerce site takes 5.3 seconds to …

Ecommerce Web Performance State Of The Union Fall 2013 Infographic Every three months, we analyze the performance of the top 500 retail websites, as ranked by Alexa.

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Google Shopping Express courts early adopters with free membership and deliveries

Google Shopping Express courts early adopters with free membership and deliveries | Payment Technology | Scoop.it
Google this week expanded Google Shopping Express to the masses -- but only the masses that live in San Francisco and the San Fransisco Bay Peninsula. Shopping Express lets you shop major retailers...
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Bad news for Isis: Capital One pulls out of mobile payments trial ...

Bad news for Isis: Capital One pulls out of mobile payments trial ... | Payment Technology | Scoop.it
Capital One says it has the data it needs and is withdrawing from Isis, the mobile carriers' NFC-based mobile payments effort. If banks are losing faith in Isis, that's a bad sign for its future prospects.
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eBay acquires payments giant Braintree for $800M to bolster PayPal mobile - ZDNet

eBay acquires payments giant Braintree for $800M to bolster PayPal mobile - ZDNet | Payment Technology | Scoop.it
ZDNet
eBay acquires payments giant Braintree for $800M to bolster PayPal mobile
ZDNet
Under the terms of the deal, eBay anticipates "immaterial impact" to PayPal's net total payment volume.
Randy Ksar's insight:

consolidatino in the payments space. Who is next Stripe? Square?

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Facebook wants to make mobile payments easier with 'Autofill'

Facebook wants to make mobile payments easier with 'Autofill' | Payment Technology | Scoop.it
Looking to make online payments quicker, the social network launches a service that lets customers make purchases by simply tapping in their Facebook credentials. Read this article by Dara Kerr on CNET News.
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Mobile Payments Today releases State of the Industry report - Mobile Payments Today

Mobile Payments Today releases State of the Industry report - Mobile Payments Today | Payment Technology | Scoop.it
Mobile Payments Today releases State of the Industry report
Mobile Payments Today
The mobile payments industry has continued its long, slow march toward ubiquity in the past 12 months, according the 2014 Mobile Payments State of the Industry Report.
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Uber adds PayPal’s new mobile SDK into its iOS and Android apps to offer more ways to pay for rides

Uber adds PayPal’s new mobile SDK into its iOS and Android apps to offer more ways to pay for rides | Payment Technology | Scoop.it
Uber and PayPal have teamed up to integrate the payment system into the private car service's mobile apps. Through this partnership, Uber customers can opt to pay through other means ...
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Why Is Holiday Ecommerce Website Design So BAD?

Why Is Holiday Ecommerce Website Design So BAD? | Payment Technology | Scoop.it

I'm not sure what to blame such a poor showing on basic holiday ecommerce design on, but this year's November crop is flat, uninspiring and junky.

L. L. Bean usually sets the holiday standard. This year their November offering is marred by an obnoxious animated image that includes their great Free Shipping Offer. I HATE putting such a great free shipping offer on a roll because it is easy to miss in the 5 to 9 seconds most visitors give a webpage before moving on (granted this is BEAN so maybe 15 seconds). 

Bean has the tough job of competing with themselves and, in past holiday selling seasons, they define how to create great holiday look and feel. Holiday look and feel can be tough. I like Patagonia's approach - put up snow scenes AND a surfer on a massive wave (hey its Christmas in Hawaii too). 

The other faux pas that is unforgivable after all these years is Free Shipping obfuscation. Many leading retailers are going free shipping all orders and some are going the Zappos route and offering free returns too. Of the 37 websites reviewed only 6 earned A ratings on three criteria:

* Free Shipping.
* Holiday Look and Feel. 
* Holiday merchandising via categories such as For Him, Her, Kids. 

The other big miss is websites who think they are too cool for the holidays (AE.com, Restoration Hardware). Black on black at the holidays is expensively too cool and self absorbed. 

If you know smaller websites who know how to do the holidays right please share in comments or email Martin.Smith(at)Atlanticbt.com. 


 


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Randy Ksar's insight:

interesting topic on #ecommerce UX design. any other websites that you know are doing innovative desktop or mobile ecommerce design work?

more...
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7 Reasons for Abandonment in eCommerce and the need for Contextual Support by JP Saunders (Oracle Customer Experience Blog)

Blogs.Oracle.Com - Oracle Customer Experience Blog (7 Reasons for Abandonment in eCommerce and the need for Contextual Support by JP Saunders http://t.co/CFMOHQ9qoy #oracleCX)...
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Isis's plan to jump-start mobile payments: 1M free smoothies - CNET

Isis's plan to jump-start mobile payments: 1M free smoothies - CNET | Payment Technology | Scoop.it
QR Code Press
Isis's plan to jump-start mobile payments: 1M free smoothies
CNET
The promotion is part of a campaign to jump-start interest in mobile payments and will coincide later this year with the national roll out of Isis.
Randy Ksar's insight:

i love smoothies but really sounds a little desparate don't you think

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Ecommerce best practice: the 'basket add'. What is it and how should it work?

Ecommerce best practice: the 'basket add'. What is it and how should it work? | Payment Technology | Scoop.it
As a bit of an ecommerce geek, I'm interested in the tiny things on sites, and today it's the way sites indicate that customers have successfully added an item to their shopping baskets and usher them towards the checkout.
Randy Ksar's insight:

great ecommerce design tips to increase conversion

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14 Design Trends of Top Ecommerce Checkouts #Infographic

14 Design Trends of Top Ecommerce Checkouts #Infographic | Payment Technology | Scoop.it
If you’ve been following Get Elastic from its earliest days you may remember our Ecommerce Checkout Report, which examined the checkout tactics of the Internet Retailer 100 (back in 2007!).

Via Brian Yanish - MarketingHits.com
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Finextra: NAB unveils P2P payments app

Finextra: NAB unveils P2P payments app | Payment Technology | Scoop.it
NAB today unveiled its new peer-to-peer payments app, NAB Flik, making it easier for customers to send and receive money securely using a mobile number, email or facebook. (NAB unveils P2P payments app..
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Mobile payments are one-third of Braintree's business

Mobile payments are one-third of Braintree's business | Payment Technology | Scoop.it
Braintree is now processing $4 billion in mobile payments annually, a whopping one third of the company's total annual payments processed -- $12 billion. If beating other payment platforms like Str...
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Mobile Payments and the 'Wow' Factor: Q&A With Square CFO ...

Mobile Payments and the 'Wow' Factor: Q&A With Square CFO ... | Payment Technology | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
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