The most important time of the year is rapidly approaching for toy retailing giant Toys “R” Us, with the unofficial kickoff of the holiday shopping season on Black Friday, and the company announced a revamp of its ecommerce sites for the flagship...
Capital One says it has the data it needs and is withdrawing from Isis, the mobile carriers' NFC-based mobile payments effort. If banks are losing faith in Isis, that's a bad sign for its future prospects.
Looking to make online payments quicker, the social network launches a service that lets customers make purchases by simply tapping in their Facebook credentials. Read this article by Dara Kerr on CNET News.
Mobile Payments Today releases State of the Industry report Mobile Payments Today The mobile payments industry has continued its long, slow march toward ubiquity in the past 12 months, according the 2014 Mobile Payments State of the Industry Report.
I'm not sure what to blame such a poor showing on basic holiday ecommerce design on, but this year's November crop is flat, uninspiring and junky.
L. L. Bean usually sets the holiday standard. This year their November offering is marred by an obnoxious animated image that includes their great Free Shipping Offer. I HATE putting such a great free shipping offer on a roll because it is easy to miss in the 5 to 9 seconds most visitors give a webpage before moving on (granted this is BEAN so maybe 15 seconds).
Bean has the tough job of competing with themselves and, in past holiday selling seasons, they define how to create great holiday look and feel. Holiday look and feel can be tough. I like Patagonia's approach - put up snow scenes AND a surfer on a massive wave (hey its Christmas in Hawaii too).
The other faux pas that is unforgivable after all these years is Free Shipping obfuscation. Many leading retailers are going free shipping all orders and some are going the Zappos route and offering free returns too. Of the 37 websites reviewed only 6 earned A ratings on three criteria:
* Free Shipping. * Holiday Look and Feel. * Holiday merchandising via categories such as For Him, Her, Kids.
The other big miss is websites who think they are too cool for the holidays (AE.com, Restoration Hardware). Black on black at the holidays is expensively too cool and self absorbed.
If you know smaller websites who know how to do the holidays right please share in comments or email Martin.Smith(at)Atlanticbt.com.
QR Code Press Isis's plan to jump-start mobile payments: 1M free smoothies CNET The promotion is part of a campaign to jump-start interest in mobile payments and will coincide later this year with the national roll out of Isis.
Randy Ksar's insight:
i love smoothies but really sounds a little desparate don't you think
As a bit of an ecommerce geek, I'm interested in the tiny things on sites, and today it's the way sites indicate that customers have successfully added an item to their shopping baskets and usher them towards the checkout.
Randy Ksar's insight:
great ecommerce design tips to increase conversion
NAB today unveiled its new peer-to-peer payments app, NAB Flik, making it easier for customers to send and receive money securely using a mobile number, email or facebook. (NAB unveils P2P payments app..
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