In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.
Love this very clear how-to article for gathering customer stories. The author provides very clear steps on how to get this done. Yeah!
Her best piece of advice is to not do the interviews yourself -- find someone else who is a good listener, maybe even someone outside your company. Excellent tip. Asking customers for their stories is sometimes hard to do. Maybe the story the business wants to hear is not the story your customer wants to tell -- and I don't mean that customers want to complain. I just mean that businesses need to be open to all kinds of stories a customer may want to share. Sometimes it is a lot easier for a neutral party to gather these stories for you.
My only other comment is that the author focuses on case studies. But case studies are not the only kind of customer narrative to write. Case studies are not the only effective kind of customer story to share. Better to just collect the stories and then determine what form to use.
It is fabulous that the author shares how a single story can parley into 38 pieces of content. That is a content creator's dream come true!
Read the article for the author's process, great tips, and a free downloadable book.
Thanks Giuseppe Mauriello @pinomauriello for suggesting this article to me!
With us at Payday UK Loan you will just require to fill in a short online application form with a few details. You can find us around the clock at your service. So, whether you want any information or have any queries, feel free to contact us at any time. We will get back to you with the information you need!
Today we are pushed to determine what is working in education? Data is being collected and in the U.S. teacher evaluations will involve the use of data from a variety of sources. This infographic, Learning Analytics 101, presents a visual representation of what it means to leverage education data looking at issues such as:
* What can data do?
* When can it be used?
* What is "effective learning"?
* What are the limitations and costs?
* How will it affect the future?
If you are trying to wrap your head around learning analytics check out this inforgraphic.
Under the terms of a settlement with the city of San Francisco, those who borrowed from payday lenders Money Mart or Loan Mart in California between 2005 and 2007 may be eligible for a refund of up to $1,800.
Teachers' expectations about their students' abilities affect classroom interactions in myriad ways that can impact student performance. Students expected to succeed, for example, get more time to answer questions and more specific feedback.
A fascinating look at what can happen when teachers expectations for their students change, looking at "how do we get teachers to have the right expections?"
Seven suggestions are provided for ways "teachers can change their expections."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.