How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.
While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology and the need for better insights as they attempt to...
Lowering the price is a one-directional, single-axis choice. Either it's cheaper or it's not. At first, the process of lowering your price involves smart efficiencies. It forces hard choices that lead to better outcomes. Over time, though, in a competitive...
Despite the rise of the web, print advertising remains an extremely powerful marketing tool. Fully aware of this, agencies are constantly pushing creative boundaries in order to reach their target audience.
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes reduced it even more. By February 2014, according to a Social@Ogilvy […]
Paul Lewis's insight:
Another reason not to use Facebook. Your page posts will only reach a small percentage of the people who 'like' you- and it keeps on going down.
Why discounting can put your customers' loyalty at risk, As supermarkets and retailers fight to offer the lowest prices, Jan-Pieter Lips, EMEA president at Aimia - the company behind Nectar - discusses the history of loyalty schemes and what loyalty might mean in the future. | Marketing Magazine
Paul Lewis's insight:
Don't panic and cut your prices before first using what you know about your existing customerst to give them the best service.
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