Paul Goes To Market
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Paul Goes To Market
Interesting research and ideas on marketing with a bias towards arts marketing
Curated by Paul Lewis
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Traditional Marketing vs Growth Hacking [Infographic]

Traditional Marketing vs Growth Hacking [Infographic] | Paul Goes To Market | Scoop.it
An Infographic that illustrates the difference between traditional marketing and growth hacking
Paul Lewis's insight:

Traditional marketing is dying.

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5 Things Marketers Should Know But Usually Don't - Forbes

5 Things Marketers Should Know But Usually Don't - Forbes | Paul Goes To Market | Scoop.it
5 Things Marketers Should Know But Usually Don't - Forbes
Paul Lewis's insight:
Put another way, 5 marketing truths that are really lies
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5 On-Page SEO techniques That’ll Boost Your Rankings (checklist included)

5 On-Page SEO techniques That’ll Boost Your Rankings (checklist included) | Paul Goes To Market | Scoop.it
On page SEO is perhaps the most important process not only for better rankings but also for a successful internet marketing campaign.
Paul Lewis's insight:

I don't like the design of this website but they know a thing or two about SEO

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The 5 best print ads of July 2014 | Print design | Creative Bloq

The 5 best print ads of July 2014 | Print design | Creative Bloq | Paul Goes To Market | Scoop.it
Despite the rise of the web, print advertising remains an extremely powerful marketing tool. Fully aware of this, agencies are constantly pushing creative boundaries in order to reach their target audience.
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7 Timeless Fashion Rules Every Young Man Should Learn

7 Timeless Fashion Rules Every Young Man Should Learn | Paul Goes To Market | Scoop.it
Learn them now.
Paul Lewis's insight:

Useful male fashion rules (and a useful number too) but the principles can be applied to many areas of life including marketing

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Matisse Cut-Outs at Tate Modern - Review | Paul Seven Lewis Goes To Market

Matisse Cut-Outs at Tate Modern - Review | Paul Seven Lewis Goes To Market | Paul Goes To Market | Scoop.it
Tips from Paul Seven Lewis on small business and theatre marketing
Paul Lewis's insight:

What we can learn from Matisse  about not accepting the first draft

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How Valuable Are Your Customers?

How Valuable Are Your Customers? | Paul Goes To Market | Scoop.it
Use this interactive to figure it out.
Paul Lewis's insight:

All customers are valuable but some are more valuable than others. Here's how to work out who matters most.

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Social@Ogilvy: Facebook Zero: Considering Life After the Demise of Organic Reach

Social@Ogilvy: Facebook Zero: Considering Life After the Demise of Organic Reach | Paul Goes To Market | Scoop.it
  Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes reduced it even more. By February 2014, according to a Social@Ogilvy […]
Paul Lewis's insight:

Another reason not to use Facebook. Your page posts will only reach a small percentage of the people who 'like' you- and it keeps on going down.

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Why discounting can put your customers' loyalty at risk

Why discounting can put your customers' loyalty at risk | Paul Goes To Market | Scoop.it
Why discounting can put your customers' loyalty at risk, As supermarkets and retailers fight to offer the lowest prices, Jan-Pieter Lips, EMEA president at Aimia - the company behind Nectar - discusses the history of loyalty schemes and what loyalty might mean in the future. | Marketing Magazine
Paul Lewis's insight:

Don't panic and cut your prices before first using what you know about your existing customerst to give them the best service.

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10 Leadership Nuggets from Maya Angelou

10 Leadership Nuggets from Maya Angelou | Paul Goes To Market | Scoop.it
Just like moons and like suns,With the certainty of tides,Just like hopes springing high,Still I'll rise.*Maya Angelou has passed and I'm left with a feeling of deep sadness but also with gratitude.
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The Invisible, Manipulative Power of Persuasive Technology

The Invisible, Manipulative Power of Persuasive Technology | Paul Goes To Market | Scoop.it
Persuasive technology is being used to influence your behavior all day long—often without you even knowing it.
Paul Lewis's insight:

Amazon’s one-click shopping, Facebook’s News Feed, countless mobile apps: Persuasive technology is being used to influence our behaviour- often without our even knowing it. Here's how it works.

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Six Factors for Bridging Direct and Brand Marketing - Chief Marketer

Six Factors for Bridging Direct and Brand Marketing - Chief Marketer | Paul Goes To Market | Scoop.it
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
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The secrets of success begin with equal opportunities - life - 07 March 2014 - New Scientist

The secrets of success begin with equal opportunities - life - 07 March 2014 - New Scientist | Paul Goes To Market | Scoop.it
How best to achieve success is a highly contentious issue, but politicians should remember that a good start in life is key
Paul Lewis's insight:

It's all about education. Preschool for all and then prviding teaching tailored to each child's development. These are the keys to producing more successful adults, says this article in New Scientist

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The Apprentice: How Not To Write A Start Up Business Plan

The Apprentice: How Not To Write A Start Up Business Plan | Paul Goes To Market | Scoop.it
How to write a business plan that will attract investors to your start up, maybe even Lord Sugar of The Apprentice
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What’s Up With That: Why It’s So Hard to Catch Your Own Typos

What’s Up With That: Why It’s So Hard to Catch Your Own Typos | Paul Goes To Market | Scoop.it
The reason typos get through isn't because we're stupid or careless, it's because what we're doing is actually very smart.
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The six myths of digital marketing measurement - Brand Republic News

The six myths of digital marketing measurement - Brand Republic News | Paul Goes To Market | Scoop.it
How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.
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Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile | Paul Goes To Market | Scoop.it
While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology and the need for better insights as they attempt to...
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Why Self-Published Books Don’t Sell - How to Make Sure Yours DOES

Why Self-Published Books Don’t Sell - How to Make Sure Yours DOES | Paul Goes To Market | Scoop.it
Kristen Eckstein shares 10 reasons why self-published books don’t sell, and what you can do to make sure yours does.
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How To Attract Angel Investment

How To Attract Angel Investment | Paul Goes To Market | Scoop.it
George Dibben, chair of Angels 5k, a Hampshire UK based network of investors, explains what he looks for when investing in a business
Paul Lewis's insight:

George Dibben, chair of Angels 5k, explains what he looks for when he invests in a business

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How to write an effective press release

How to write an effective press release | Paul Goes To Market | Scoop.it
If you want good press coverage, you need to master the art of the press release. Here are some tips
Paul Lewis's insight:

See my tips for writing a press release here http://paulsshopwindow.co.uk/7-tips-for-writing-press-releases/

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5 Useless Elements You Need To Remove From Your Blog Right Now!

5 Useless Elements You Need To Remove From Your Blog Right Now! | Paul Goes To Market | Scoop.it
Your blog is leaking cash and I'll show you how to plug the leaks. There are useless elements on your blog that are costing you money. Find out more here.
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Seth's Blog: The tyranny of lowest price

Seth's Blog: The tyranny of lowest price | Paul Goes To Market | Scoop.it
Lowering the price is a one-directional, single-axis choice. Either it's cheaper or it's not. At first, the process of lowering your price involves smart efficiencies. It forces hard choices that lead to better outcomes. Over time, though, in a competitive...
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40 Social Media Marketing Benefit Related Tips [Research] - Heidi Cohen

40 Social Media Marketing Benefit Related Tips [Research] - Heidi Cohen | Paul Goes To Market | Scoop.it
More businesses are yield social media marketing benefits. The 2014 Social Media Marketing Industry Report has insights and 40 social media marketing tips.
Paul Lewis's insight:

Heidi Cohen knows about social media and her tips are very useful. However, while she tells us how marketing benefits from social media, I notice she doesn't tell us by how much.

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Paul Goes To Market | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
Paul Lewis's insight:

All backed by research. That's what we like!

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How to sabotage your marketing efforts - Richmond Times Dispatch

How to sabotage your marketing efforts - Richmond Times Dispatch | Paul Goes To Market | Scoop.it
How to sabotage your marketing efforts Richmond Times Dispatch Blaming the marketing person/company if results don't pan out. After all, they didn't do their job! First, make sure you did your part. Marketing is a partnership.
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