Paul Goes To Market
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Paul Goes To Market
Interesting research and ideas on marketing with a bias towards arts marketing
Curated by Paul Lewis
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Why Self-Published Books Don’t Sell - How to Make Sure Yours DOES

Why Self-Published Books Don’t Sell - How to Make Sure Yours DOES | Paul Goes To Market | Scoop.it
Kristen Eckstein shares 10 reasons why self-published books don’t sell, and what you can do to make sure yours does.
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How To Attract Angel Investment

How To Attract Angel Investment | Paul Goes To Market | Scoop.it
George Dibben, chair of Angels 5k, a Hampshire UK based network of investors, explains what he looks for when investing in a business
Paul Lewis's insight:

George Dibben, chair of Angels 5k, explains what he looks for when he invests in a business

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How to write an effective press release

How to write an effective press release | Paul Goes To Market | Scoop.it
If you want good press coverage, you need to master the art of the press release. Here are some tips
Paul Lewis's insight:

See my tips for writing a press release here http://paulsshopwindow.co.uk/7-tips-for-writing-press-releases/

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5 Useless Elements You Need To Remove From Your Blog Right Now!

5 Useless Elements You Need To Remove From Your Blog Right Now! | Paul Goes To Market | Scoop.it
Your blog is leaking cash and I'll show you how to plug the leaks. There are useless elements on your blog that are costing you money. Find out more here.
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Seth's Blog: The tyranny of lowest price

Seth's Blog: The tyranny of lowest price | Paul Goes To Market | Scoop.it
Lowering the price is a one-directional, single-axis choice. Either it's cheaper or it's not. At first, the process of lowering your price involves smart efficiencies. It forces hard choices that lead to better outcomes. Over time, though, in a competitive...
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40 Social Media Marketing Benefit Related Tips [Research] - Heidi Cohen

40 Social Media Marketing Benefit Related Tips [Research] - Heidi Cohen | Paul Goes To Market | Scoop.it
More businesses are yield social media marketing benefits. The 2014 Social Media Marketing Industry Report has insights and 40 social media marketing tips.
Paul Lewis's insight:

Heidi Cohen knows about social media and her tips are very useful. However, while she tells us how marketing benefits from social media, I notice she doesn't tell us by how much.

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Paul Goes To Market | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
Paul Lewis's insight:

All backed by research. That's what we like!

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How to sabotage your marketing efforts - Richmond Times Dispatch

How to sabotage your marketing efforts - Richmond Times Dispatch | Paul Goes To Market | Scoop.it
How to sabotage your marketing efforts Richmond Times Dispatch Blaming the marketing person/company if results don't pan out. After all, they didn't do their job! First, make sure you did your part. Marketing is a partnership.
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Ticket Pricing Puts ‘Lion King’ Atop Broadway’s Circle of Life

Ticket Pricing Puts ‘Lion King’ Atop Broadway’s Circle of Life | Paul Goes To Market | Scoop.it
“The Lion King” passed “Wicked” as 2013’s top Broadway earner with help from a sophisticated algorithm that calibrates prices based on demand and purchasing patterns.
Paul Lewis's insight:

Disney Theatricals have taken Dynamic Pricing to a level the rest of us can only dream of and in the process they have put their 10 year old production of The Lion King back at the top of the biggest grossing Broadway shows. There is a lesson for all theatre marketing people- changing your prices to suit days of the week, times of the year and popular seats works.

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How Does Digital Marketing Work? | Common SEO Questions

How Does Digital Marketing Work? | Common SEO Questions | Paul Goes To Market | Scoop.it
How Does Digital Marketing Work?

Via Eugene Aronsky
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Infographic: The history of online advertising

Infographic: The history of online advertising | Paul Goes To Market | Scoop.it

Advertising has come a long way since the first ever online ad was sold in 1993.

This new infographic from Marin Software plots the industry's biggest moments, from the launch of Facebook to Twitter's promotional tweets and the more recent introduction of Google Adwords.


Via Lauren Moss
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9Dotstrategies's curator insight, October 3, 2013 1:24 AM

History of Online Advertising: An Infographic

Jagadish Pokhrel's curator insight, October 3, 2013 9:54 PM

what's up next?

Lee Werrell's curator insight, October 6, 2013 3:47 AM

Just shows the phenomenal growth of online activity - and it is set to grow exponentially as more peoiple access the internet.

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Size Really Does Matter | Hampshire Workspace

Size Really Does Matter | Hampshire Workspace | Paul Goes To Market | Scoop.it
Serviced Offices in Winchester for Entrepreneurs
Paul Lewis's insight:

New blog I wrote for Hampshire Workspace

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Social Media Spec Guide | Visual.ly

Social Media Spec Guide | Visual.ly | Paul Goes To Market | Scoop.it
The only dimensions you need to know if you are designing content for social media.
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Matisse Cut-Outs at Tate Modern - Review | Paul Seven Lewis Goes To Market

Matisse Cut-Outs at Tate Modern - Review | Paul Seven Lewis Goes To Market | Paul Goes To Market | Scoop.it
Tips from Paul Seven Lewis on small business and theatre marketing
Paul Lewis's insight:

What we can learn from Matisse  about not accepting the first draft

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How Valuable Are Your Customers?

How Valuable Are Your Customers? | Paul Goes To Market | Scoop.it
Use this interactive to figure it out.
Paul Lewis's insight:

All customers are valuable but some are more valuable than others. Here's how to work out who matters most.

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Social@Ogilvy: Facebook Zero: Considering Life After the Demise of Organic Reach

Social@Ogilvy: Facebook Zero: Considering Life After the Demise of Organic Reach | Paul Goes To Market | Scoop.it
  Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes reduced it even more. By February 2014, according to a Social@Ogilvy […]
Paul Lewis's insight:

Another reason not to use Facebook. Your page posts will only reach a small percentage of the people who 'like' you- and it keeps on going down.

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Why discounting can put your customers' loyalty at risk

Why discounting can put your customers' loyalty at risk | Paul Goes To Market | Scoop.it
Why discounting can put your customers' loyalty at risk, As supermarkets and retailers fight to offer the lowest prices, Jan-Pieter Lips, EMEA president at Aimia - the company behind Nectar - discusses the history of loyalty schemes and what loyalty might mean in the future. | Marketing Magazine
Paul Lewis's insight:

Don't panic and cut your prices before first using what you know about your existing customerst to give them the best service.

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10 Leadership Nuggets from Maya Angelou

10 Leadership Nuggets from Maya Angelou | Paul Goes To Market | Scoop.it
Just like moons and like suns,With the certainty of tides,Just like hopes springing high,Still I'll rise.*Maya Angelou has passed and I'm left with a feeling of deep sadness but also with gratitude.
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The Invisible, Manipulative Power of Persuasive Technology

The Invisible, Manipulative Power of Persuasive Technology | Paul Goes To Market | Scoop.it
Persuasive technology is being used to influence your behavior all day long—often without you even knowing it.
Paul Lewis's insight:

Amazon’s one-click shopping, Facebook’s News Feed, countless mobile apps: Persuasive technology is being used to influence our behaviour- often without our even knowing it. Here's how it works.

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Six Factors for Bridging Direct and Brand Marketing - Chief Marketer

Six Factors for Bridging Direct and Brand Marketing - Chief Marketer | Paul Goes To Market | Scoop.it
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
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The secrets of success begin with equal opportunities - life - 07 March 2014 - New Scientist

The secrets of success begin with equal opportunities - life - 07 March 2014 - New Scientist | Paul Goes To Market | Scoop.it
How best to achieve success is a highly contentious issue, but politicians should remember that a good start in life is key
Paul Lewis's insight:

It's all about education. Preschool for all and then prviding teaching tailored to each child's development. These are the keys to producing more successful adults, says this article in New Scientist

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Steve Jobs's 7 Rules for Working the Media

Steve Jobs's 7 Rules for Working the Media | Paul Goes To Market | Scoop.it
The late co-founder of Apple had a masterful way of handling reporters and editors. Here are some of the techniques he used so well.
Paul Lewis's insight:

This piece ends where it should start. Rule 7 is that you need something worth reporting. Still, these are all interesting tips on how to use the media, although I don't recommend no 3 (Punish reporters who don't tow the line) and 5 (plant misinformation).

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The Sweet Smell Of Failure | Hampshire Workspace

The Sweet Smell Of Failure | Hampshire Workspace | Paul Goes To Market | Scoop.it
Serviced Offices in Winchester for Entrepreneurs
Paul Lewis's insight:

When even a company supported by the great Mary Portas goes bust, we can all feel a little better about failure.

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Why Women Make Better Business Leaders

View blog post here: http://www.onlinemba.com/blog/why-women-make-better-business-leaders Recent research from the Harvard Business Review and others suggest...
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How technology is transforming the theatre box office

How technology is transforming the theatre box office | Paul Goes To Market | Scoop.it
The arts have to compete with retail, leisure and travel for customer attention – better use of tech can help them stand out, says Micahel Nabarro
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