Widespread adoption of mobile technology in healthcare is now viewed as inevitable in both developed and emerging markets around the world, but the pace of adoption will likely be led by emerging markets and lag consumer demand, according to a new global study conducted for PwC Global Healthcare by the Economist Intelligence Unit (EIU).
* Roughly one-half of consumers predict that within the next three years, mHealth will improve the convenience (46 percent), cost (52 percent) and quality (48 percent) of their healthcare.
* 59 percent of emerging market patients use at least one mobile health application or service, compared with 35 percent in the developed world.
* Nearly half of consumers said they expect mobile health will change the way they manage chronic conditions (48 percent), their medication (48 percent) and their overall health (49 percent).
* Six in ten consumers (59 percent) expect mobile health to change the way they seek information on health issues and 48 percent expect it to change the way they communicate with physicians.
* Among consumers who already are using mobile health services, 59 percent said they have replaced some visits to doctors or nurses.
The top three reasons consumers want to use mobile health are:
1) To have more convenient access to their doctor or healthcare provider (46 percent)
2) To reduce out-of-pocket healthcare costs (43 percent)
3) To take greater control over their health (32 percent).
Sixty percent of consumers said they believe doctors are not as interested in mobile health as patients and technology companies are.