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“Effective patient education ensures that patients have sufficient information and understanding to make informed decisions regarding their care.” American Academy of Family Physicians’ Guidelines ...
Via PEAS Healthcare
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The boundaries between the physician - patient relationship have always been difficult as the relationship is based on trust, intimacy and the ability to share information from both sides of the desk. This relationship has grown more complex due to the rise of social media engagement. Physicians are being friend-ed, followed and reviewed across the digital channel like crazy, placing the doctors that care for them in difficult positions regarding the confidentiality of their patients who often don't think about the impact of their digital-buddy request. Similarly, due to the ease of digital communications, the commonly time-stretched doctor also faces temptation to use quick communication methods to reach their audience, in lieu of a more professional path. No-one really wants their test results Tweeted to them! These examples of digital doctoring to be avoided are covered in the guidance. Protecting patient privacy and confidentiality is stressed as the main area for focus when using social media.
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The UK NHS has launched a series of patient decision support apps for a range of common diseases to help improve patient education and understanding
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Kenneth Getz of the Tufts Center for the Study of Drug Development looks at leveraging pharmacists as a channel to raise clinical research literacy among patient communities.
A mobile attempt to solve the Electronic Medical Records situation for Android, called Patient Records Doctor ON GO is reviewed.
Via Valeria Duflot
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How’s your health literacy? Literacy, in this instance, doesn’t only mean can you read and write—are you literate. It means can you read instructions on a bottle of medicine, can you listen to a he...
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Our paper-based approach to health care delivery is fraught with potential errors and inefficiencies. A handwritten prescription can result in an accidental overdose. If the patient is referred to ...
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“Patient engagement” is one of the biggest buzz phrases in mobile healthcare (mHealth). Dr. Fastad Mostashari, who serves as National Coordinator for IT the National eHealth Collaborative (NeHC), has said that “patient engagement is the blockbuster drug of the century.” To help providers increase patient engagement through mHealth, the NeHC has developed a five-step patient engagement framework. The most basic function of mHealth is to provide basic information for the patient. “Inform Me,” the first step in the framework, includes functions like maps, health encyclopedias, printable forms and care plans. LifeApps, for example, has signed a letter of agreement to produce mHealth apps for a company called MediSwipe, Inc. The “GetRx” app will unite patients with geographic areas that can dispense medical marijuana. The geographic locator will connect patients with pharmacies, caregivers and dispensaries. Patients will be able to leave ratings and comments for each location through the app. To “Inform Me,” mHealth apps should add “Engage Me.” Engagement steps up the interaction by providing symptom checkers, delivering tracking tools for fitness or pregnancy, sending out reminders for medications or appointments, and giving access to interactive patient forms or electronic health records (EHR). Another LifeApps product, created in conjunction with 800 Commerce, provides an example of engagement features. In addition to geographical search of medical providers, the proposed “My800Doctor” app will enable mobile appointment setting and prescription alerts. The third component of the NeCH framework is “Empower Me.” This portion includes potential mHealth app features like messaging with an online nurse, keeping self-management diaries that a doctor could review and coordinating EHR updates between labs, radiology and pharmacies. “Partner with Me” covers features like home monitoring and patient-generated advance directives about end-of-life treatment. The final component, “Support My e-Community,” allows patients to set privacy controls and sharing permissions. Support also means coordinating between multiple caregivers and setting up forums in which all caregivers and family members can discuss the care of the patient. By following the NeHC framework, medical providers can leverage mHealth to care for patients both in and out of medical facilities. Breaking down barriers to interoperability to foster patient engagement could enable mHealth to change healthcare as we know it.
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Engaged patients – those who actively seek to know more about and manage their own health – are more likely than others to participate in preventive and healthy practices, self-manage their conditions and achieve better outcomes.
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The family physician, a dying breed, already replaced by better paid second- and third-line technical specialists then proactive laboratory-based preventive measures based on schedules to screen fo...
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I went to the funeral of a 73 year old man who died of metastatic prostate cancer. He was one of my first patients and we had developed a friendship over the years.
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A new report shows that healthcare communications professionals prefer YouTube over Twitter, Facebook and LinkedIn. According to the study, conducted by Ideahaus and published in the current issue of the Journal of Communication in Healthcare, professionals within the healthcare space are rapidly shaping best practices for marketing communications, despite the lack of FDA guidance in the use of social media in healthcare. The study measured the attitude of 107 healthcare, pharmaceutical and life sciences executives on the use of social media, according to a May 15 news release. Survey respondents hold positions from CEO to CIO, from marketing director to brand manager, are active in their positions and serve primarily in the United States. “The results are surprising, especially given the historically conservative nature of the healthcare marketing community,” the news release said. The survey focused on those who are tasked with the development, creation and delivery of brand and product information to target audiences. When asked about whether marketers should be permitted to use social media to promote their products and services to the public, most were positive. The mix of media (i.e. YouTube, Flickr, Twitter etc.) appears to be as important as the message. The data indicates healthcare communications professionals are most reticent to adopt Twitter, a mainstream corporate communications tool. YouTube's acceptability was pervasive, in fact twice that of Flickr or Twitter. The study also flushed out a number of perceived risks of embracing social media marketing in healthcare communications. Intuitively, Twitter would have seemed to be the most likely adopted marketing tool based on its 140-character limit: no photos, few words, simple messages and clean delivery. But this is not the case for surveyed healthcare communications professionals, researchers said.
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If you visit a doctor’s office or hospital and you usually see stacks of manila folders with labels on them and loads of paper inside When a doctor wants to research more about a patient, it can take a while to sort through the file and decipher handwritten notes. Electronic health records are fast becoming the new normal for record keeping in the health field. But what does e-health mean and who has access to your information once it is uploaded?
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There is a lot of data on the numbers of people who search for online health information but what seems to be missing is a clearer picture of how many websites people go to for health information a...
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The results of a project to quantify and understand how human illness is changing on a global scale
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The internet has fundamentally transformed the way I practice medicine, challenging the doctor-patient relationship. I see examples of this every … Read More
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A marketer's examination of new survey data about adults who follow a healthcare provider via social media.
Via Marie Ennis-O'Connor
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WebMD explains what to do when your doctor doesn’t listen to your concerns and how to find a new doctor for you and your family.
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Yes, writes Peter Houston, but you don’t have to do it all yourself. You probably have bigger calls on your time, but have you given much thought to social media? Not in the abstract corporate communications sense, in a you-the-CEO sense? There has been a flurry of reports over the last six months about the C-suite’s engagement with social media. Some hail the arrival of the social CEO, others ask “Where are they all?” The cheerleaders for CEO participation say it makes total sense for corporate leadership to take to Twitter, Facebook, YouTube and the rest to spread the good news — or fight the bad news — about their businesses. While it might be tempting to leave social media to the PR and marketing folks, you could be missing a trick. BRANDFog, promoting social media for CEOs, says in its 2012 CEO, Social Media & Leadership Survey that 82 percent of employees are more likely to trust a business whose leadership communicates openly through social media. IBM’s Global CEO survey concurs: the best performing companies are “30 percent more likely to identify openness – characterized by greater use of social media platforms – as a key influence on their organizations.” The IBM study, based on 1,700 face-to-face interviews with CEOs and public sector leaders from around the world, explores how corporate leadership is responding to the complexity of what IBM calls the connected economy — increasingly interconnected organisations, markets, societies and governments. It highlights the importance of social media in communicating with both employees and customers. Finding that 16 percent of the CEOs surveyed use social media to communicate with customers, it trumpets expectations of a threefold increase in adoption of social media channels in the coming five years.
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Social networks devoted to specific health conditions offer the potential to improve participants' treatment and adherence to their health regimen, according to two recent studies. The Veterans Health Administration and University of California-Berkeley have been studying how epilepsy patients use PatientsLikeMe, a network of patients with chronic illnesses. On the site, patient records are de-identified and available to every participant, including researchers and companies focused on improving products, services, and care. Patients using the site can see what works--and what doesn't--for others in the same boat, according to a blog post at Health Affairs.
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“Patient activation” is the new buzzword threatening to replace “patient engagement” – long before many patients have actually been, you know, engaged. Apparently, we no longer bother to to wait for our terminology to take on meaning before we feel compelled to replace it. As it stands, neither term has much meaning or basis in reality. The basic idea, however, is that shared decision-making between doctors and their patients yields better treatment compliance and results. This requires a level of health literacy that’s sorely missing today. It’s a noble goal, but will remain elusive as long as payment schemes fail to incorporate measures of patient engagement that impact how much doctors and hospitals are paid. Many Americans are still uncomfortable with the idea that their doctors are often more interested in making money than helping their patients. The idea that some are even willing to imperil their patients’ safety by needlessly putting them in dangerous hospitals to protect themselves from potential lawsuits is abhorrent to a public that continues to have a high degree of trust in the medical profession. This high level of trust is often misplaced, however, as I’ve described in Our Healthcare Sucks and in previous posts (see here, here and here). These posts address hospital billing practices that pad the bills that many patients will have to pay themselves (i.e., they’re not covered by Medicare or private insurers). They also address scurrilous practices by physician oncologists treating cancer patients more aggressively with toxic chemotherapy drugs to fatten their incomes. Is this really trustworthy behavior? Or are we truly a nation of suckers? And will patient engagement or patient activation make any difference in this grand disconnect between our healthcare perceptions and reality? Read on..
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