The indoor location market is forecast by ABI Research to reach $4 billion in 2018, fueled by wireless technology as well as vendors offering venues such as shopping malls, warehouse retailers, airports and stadiums products to provide content and...
By simplifying the process, Apple hopes to the allow marketers to continue to build upon the potential of mobile couponing (10 percent of mobile coupons are redeemed compared to just 1 percent of print).
Many of the enhancements available in iOS 7 point to how Apple is addressing mobile wallets as enhancing the shopping experience with offers and in-store information rather than by enabling payments, where adoption has been slow.
The US digital coupon user audience continues to grow at a steady pace. Due to a higher-than-expected number of people redeeming digital coupons in the first half of 2013, eMarketer has increased our forecast from our earlier projections.