Proximity Marketing
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Proximity Marketing
Mobile in store / near store marketing
Curated by jerome leger
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Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook

Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook | Proximity Marketing | Scoop.it
Goldman Sachs says there will be "massive" consolidation of both content buyers and ad platforms, driven by mobile, user experience, and ad blocking.
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Une startup installe 5000 beacons dans les maisons de la presse - Digital Business News

Une startup installe 5000 beacons dans les maisons de la presse - Digital Business News | Proximity Marketing | Scoop.it
Après E.Leclerc, Elior Concession et Vente-privée, la startup Ezeeworld vient de déployer 5 000 beacons pour les Maisons de la presse ; des beacons placés dans les vitrines des magasins.
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Mobile to Account for More than Half of Digital Ad Spending in 2015 - eMarketer

This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. That's a higher figure than eMarketer forecast earlier this year.
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Wendy's offering free Frosty for testing its mobile app in Phoenix - Phoenix Business Journal

Wendy's offering free Frosty for testing its mobile app in Phoenix - Phoenix Business Journal | Proximity Marketing | Scoop.it
The fast food chain is looking to save customers time by integrating mobile services.
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Radius Networks Announces RadBeacon Dot Beacon with Support for iBeacon, AltBeacon and Eddystone | Virtual-Strategy Magazine

Radius Networks Announces RadBeacon Dot Beacon with Support for iBeacon, AltBeacon and Eddystone | Virtual-Strategy Magazine | Proximity Marketing | Scoop.it
RadBeacon Dot is Radius Networks’ latest Bluetooth Smart™ proximity beacon that supports iBeacon™, AltBeacon™ and Eddystone™. Inexpensive, lightweight and easy to use, the RadBeacon Dot is optimized for consumer solutions, marketing promotional events and industrial applications. | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.
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iSIGN Media and Their Reseller Dynamic Digital Announce Finalization of an Initial 2,000 Location Installation

iSIGN Media and Their Reseller Dynamic Digital Announce Finalization of an Initial 2,000 Location Installation | Proximity Marketing | Scoop.it
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The Power Of Wi-Fi: Using Mobile To Drive Customer Acquisition And Loyalty

The Power Of Wi-Fi: Using Mobile To Drive Customer Acquisition And Loyalty | Proximity Marketing | Scoop.it
Columnist Allan Haims explores the benefits of in-store Wi-Fi for malls and retailers and how it can significantly boost customer engagement.
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Will Android 6.0 include Physical Web, Google’s answer to Apple’s iBeacon?

Will Android 6.0 include Physical Web, Google’s answer to Apple’s iBeacon? | Proximity Marketing | Scoop.it
Let's talk about the future: what will an eventual Android 6.0 release bring us? Perhaps the Physical Web will be the star of the show, which seems to be a perfect answer to Apple's iBeacon.
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Microsoft va céder toute son activité publicité display à AOL et AppNexus

Microsoft va céder toute son activité publicité display à AOL et AppNexus | Proximity Marketing | Scoop.it
C'est un changement majeur qu'a annoncé Microsoft sur son blog lundi 29 juin. L'Américain s'apprête à léguer la gestion de son activité publicité «display» à AOL - aujourd'hui spécialisé d
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The state of mobile ad spending in 5 charts - Digiday

The state of mobile ad spending in 5 charts - Digiday | Proximity Marketing | Scoop.it
Mobile's ascent is by this point uncontested. But what’s up in the air is how high it climbs, and how fast.
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Le smartphone, LA pierre angulaire du commerce connecté

Le smartphone, LA pierre angulaire du commerce connecté | Proximity Marketing | Scoop.it
100% des français possèdent un téléphone mobile et plus de 50% sont déjà équipés d’un Smartphone. Avec l’accélération des progrès technologiques, l’arrivée massive de la 4G, la couverture devient plus vaste et meilleure permettant aux consommateurs d’être connectés en permanence. Cela ouvre le champ des possibilités du commerce en faisant du smartphone sa pierre angulaire.

Via MMA France
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Données personnelles : le jackpot

Données personnelles : le jackpot | Proximity Marketing | Scoop.it
Pas besoin d’utiliser les services en ligne d’Amazon ou de Google pour voir vos données interceptées en masse : un simple passage en caisse et...
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Tesco and Unilever partner on iBeacon Magnum ice cream app

Tesco and Unilever partner on iBeacon Magnum ice cream app | Proximity Marketing | Scoop.it
Tesco and Unilever partner on iBeacon Magnum ice cream app, Tesco has partnered with Unilever to roll out iBeacon technology to 270 Tesco stores. | Marketing Magazine
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Le Beacon aux USA : les vrais chiffres – USA Marketing : Laurence repère...

Le Beacon aux USA : les vrais chiffres – USA Marketing : Laurence repère... | Proximity Marketing | Scoop.it
Une étude de Retail Point Touch dévoile que près d'une enseigne américaine sur deux a déployé un Programme de Beacon dans ses magasins
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Facebook For SMBs 101: Emphasis Is On Targeting Tools, Lessons On Place Tips And Beacons To Come – GeoMarketing

Facebook For SMBs 101: Emphasis Is On Targeting Tools, Lessons On Place Tips And Beacons To Come – GeoMarketing | Proximity Marketing | Scoop.it
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Le Beacon aux USA : les vrais chiffres – USA Marketing : Laurence repère...

Le Beacon aux USA : les vrais chiffres – USA Marketing : Laurence repère... | Proximity Marketing | Scoop.it
Une étude de Retail Point Touch dévoile que près d'une enseigne américaine sur deux a déployé un Programme de Beacon dans ses magasins

Via Lise Déchamps
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Lise Déchamps's curator insight, August 31, 2015 12:57 AM

Les retailers voient dans la technologie Beacon trois avantages principaux :

* Augmentation de l’engagement client dans le magasin : 59 %

* Meilleure connaissance des habitudes de navigation et d’achat du client en magasin : 71 %.

* Hausse des ventes (24 %) et du taux d’utilisation des offres (24%)

Dominique Palacci's curator insight, September 2, 2015 11:33 AM

C'est bon de voir que le sujet avance. enfin quelques retours chiffrés sur les expériences réalisées.

Ce serait encore plus performant avec l'ultrason STIMSHOP compatible avec 100% des smartphones.

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Shoply Labs Augments ‘Hyperlocal Offerings’ with Beacon Partners | Mobile Marketing Watch

Shoply Labs Augments ‘Hyperlocal Offerings’ with Beacon Partners | Mobile Marketing Watch | Proximity Marketing | Scoop.it
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Google’s Eddystone is about to guide retailers and brands to safe harbour

Google’s Eddystone is about to guide retailers and brands to safe harbour | Proximity Marketing | Scoop.it
Unacast powers the world’s largest network of proximity data, enabling brands and retailers to retarget customers online based on offline behavior
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This gadget tells you how busy your favorite cafe is

This gadget tells you how busy your favorite cafe is | Proximity Marketing | Scoop.it
The Internet of Things is mostly a bunch of crock, but a small hardware startup called Density has produced something that finally made me believe. Density is bringing the humble door…
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InMarket says nearly 40 percent of Millennial Moms are now beacon-accessible

The evidence is building for the bottom-line impact of in-store beacons.
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Patents Reveal Possible New iPhone 7 Features

Patents Reveal Possible New iPhone 7 Features | Proximity Marketing | Scoop.it
As Apple continues with developments for the forthcoming iPhone 7, two intriguing new iOS patents have emerged. The latest approved patents will enable users to send real-time tracking notifications,
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Guerlain teste la reconnaissance visuelle de Shazam

Guerlain teste la reconnaissance visuelle de Shazam | Proximity Marketing | Scoop.it
La marque de luxe innove en France en permettant aux utilisateurs de Shazam d'accéder à du contenu multimédia depuis ses affichages print.

Via MMA France
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MMA France's curator insight, June 22, 2015 7:40 AM

Il sera intéressant de suivre les résultats de cette campagne proposant un rebond mobile suite au scan visuel d'une pub print. A suivre

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Ford to Use Beacons to Beckon Buyers | Dealers content from WardsAuto

Ford to Use Beacons to Beckon Buyers | Dealers content from WardsAuto | Proximity Marketing | Scoop.it
Under a pilot program dealers will attach beacons to models they want to feature in their showrooms. As a shopper walks around the vehicle, the devices will broadcast key information to the customer’s smartphone that might help close a sale.
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Les Français n'attendent pas grand chose du paiement par mobile

Les Français n'attendent pas grand chose du paiement par mobile | Proximity Marketing | Scoop.it
Malgré la multiplication des initiatives dans le domaine du paiement par mobile (Apple Pay, Android Pay, V.me by Visa, MasterCard PayPass, Orange Cash, etc.), les Français ne manifestent aucune envie particulière de payer avec leurs smartphones. Bien au contraire.

Via TROUVE LIONEL
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Virginie Sitter's curator insight, June 18, 2015 3:55 AM

Malgré la promesse de simplicité et de gain de temps qu'offre le paiement par mobile, les Français ne montrent pas d'engouement par rapport à ce moyen de paiement.