More and more often we hear about company’s aspiring to penetrate the emerging markets in order to grow their business and in turn provide a societal benefit to its local inhabitants. One company that has followed through on this from a healthcare standpoint is GE Healthcare. Through its depth and breadth of expertise in developing medical imaging technologies it has secured a proven track record with doing just that in the mature markets but also, localizing its solutions for the emerging markets such as India and China. In addition, GE is also known as a pioneer within the field of reverse innovation.
Today we see the company acquiring XPRO, a Brazilian medical device company seen to complement the existing portfolio and the company’s desire to expand its business in such a diverse and growing geography as is Latin America.
Hooman Hakami, President & CEO of GE Healthcare Detection & Guidance Solutions (DGS) and Rogerio Patrus, President & CEO of GE Healthcare Latin America, both share with us some insights into how they are looking to grow GE Healthcare’s business in Brazil and why the choice to acquire XPRO.
What is XPRO?
Rogerio Patrus - XPRO is an experienced Brazilian Interventional X-ray equipment manufacturer company, founded 15 years ago. With over 120 vascular systems in the installed base - primarily at private value customer sites - XPRO has become a well-known player in healthcare in Brazil. This is a fantastic opportunity for GE as together we will look to broaden our presence in the country.