Connelly Partners' Millennial Mom Project followed a group of millennial moms recently over an eight-week period.
Although they share many of the maternal tendencies and traits of prior generations, there are very distinctive qualities and tendencies, and an opportunity for marketers to create messages with pure empathy to reach them.
Here are some insights:
Scott Madden is senior partner-director of empathy and evolution at Boston-based Connelly Partners.
What industry or business are you with? How did you get the background and skills necessary to run this type of business? I’ve been in the coaching and training industry for the past 21 years. Prior to entering the coaching industry which was at its infancy when I started, I worked in the commercial investment …
Time out is a commonly used parenting practice to stop children from misbehaving. It has often been thought of as a non punitive alternative to harsher discipline such as spanking, however there are times when using time out ...
PARENTS spend more time actively engaged with their children today than 50 years ago, new research shows.
Greg Clowminzer's insight:
I think it is true it is not so much about how much time you spend wither kids, it's about what you do with that time. As, single dad who as his son 50% of the time I focus on creating memorable experiences with my son.
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