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“ For the first time, all Olympic and Paralympic sports will be individually represented by an iconic graphic symbol” Rio 2016 made its contribution to a rich Olympic and Paralympic tradition today, when it launched its sport pictograms (Check it out!). Since Tokyo 1964, each edition of the Games has depicted the sports on its programme through iconic graphic symbols that reflect the culture of the host nation. “For the first time, all Olympic and Paralympic sports are individually represented,” said Rio 2016 President Carlos Nuzman. “This is one of our unique contributions to the history of the Games.” The pictograms allow people from all parts of the world to immediately identify sports and are used to guide and inform the public, for example in venue signposting and on tickets. (...)
This Tuesday (on January 14, 2014), Octoshape, one of the leading providers of cloud-based streaming solutions and IPTV services, announced that The International Paralympic Committee (IPC) had again selected its services to provide streaming services for its Sochi 2014 Paralympic Winter Games through the latter’s online TV portal paralympicsport.tv.
Valérie Fourneyron, the Minister of Youth and Sports, announced Wednesday the creation of a support fund for the financing of television broadcasts of Para, adapted sports and women's sports. The amount of this fund will be $ 1 million per year.
This device will be operational in the second quarter of 2014 is intended, according to the minister, to allow broadcast competitions " that are not publicized and does not yet have a market value from chains . "
The amount of the envelope will be taken from the funds of the National Centre for the Development of Sport (NSDC), recently redirected by Valérie Fourneyron to actions in favor of sport for all.
To qualify, the Federations present at NSDC partnership project with free TV broadcaster. " It will return a partial support of production costs in the form of grants , "according to the Minister of Youth and Sports.
" To initiate a virtuous circle "
This fund to support retransmissions "encounters flagship "of women's sports, disabled sports, sports adapted and women's sport is investment to initiate a" virtuous circle . " Their media on a free channel should allow the development of sporting activities, partnerships, and therefore the economic potential of sports involved.
This envelope will be used specifically for basketball games and women's handball. The production cost of a meeting of women's basketball is currently estimated at EUR 20 000.
A study by the Higher Audiovisual Council of December 2012, women's sport is only 7% of sports broadcasts on television, broadcast for 90% of them on PPV.
The creation of this fund reflects the government's desire to protect the diversity and accessibility of sport on TV. Valérie Fourneyron, " sport for all, but also access to all the different sports activities on the small screen . "
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